Juliet Starrett — Lessons from more than a Decade in Entrepreneurship and How to Navigate Risky Career Decisions Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

If you don't have self-awareness, you think you are God and can do everything. And I'm sure many entrepreneurs have tried that and we all fail when we try to do everything because there are things I'm really good at and things I'm terrible at. And I think if you've got some awareness of that, it makes it a lot easier to hire the right people to do the things you suck at - Juliet Starrett
This week Sachit (@sachitgupta) chats with Entrepreneur and Philanthropist, Juliet Starrett (@julietstarrett). Juliet is the Co-founder and CEO of The Ready State. She is also the founder of the nonprofit Stand Up Kids. In this conversation, they discuss building a business as a couple, self-awareness, taking smart risks in a career, and stories from running and building businesses for more than a decade.
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Show Notes:
00:51 - How Sachit and Juliet met at the Baby Bathwater Institute
04:11 - Why Juliet left her career as a lawyer and chose to be an entrepreneur
16:25 - Two strategies on navigating risky career decisions
18:40 - How Juliet and Kelly cultivate a mindset of entrepreneurship in their kids
21:24 - What most people get wrong about the 4-Hour Workweek
22:14 - Tools to become more self-aware
26:17 - Lessons from building and managing a team
30:41 - Juliet’s strengths as an entrepreneur and manager
34:35 - Lessons and stories from running a business with a spouse
40:02 - How they balance their different ambitions
41:25 - The inspiration behind the rebrand for The Ready State
48:46 - What next for The Ready State and Juliet