20 episodes

Google Analytics Consultant, Expert Speaker and Agency Mentor

Jumpstart with Jeffalytics Jumpstart with Jeffalytics

    • Business

Google Analytics Consultant, Expert Speaker and Agency Mentor

    100: Taking a Break

    100: Taking a Break

    Today for our 100th episode, I am going to share some news with you that you probably don’t want to hear.

    Now that I have reached episode #100, I am taking a break from the Jumpstart podcast for a while.

    Here's a 6-minute story behind this decision:



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    99: Outlines and Painting Outside Lines

    99: Outlines and Painting Outside Lines

    Let's talk about one of the things that I have gotten pretty good at over the years, and that’s outlining what steps go into accomplishing a project.

    Now when I say pretty good, I am specifically referring to the utility of these structures and how much they have improved over the years.

    When I was in the thick of my agency days, I would often be known for white board sessions where I would put everything that was going on inside of my head on the whiteboard, and cast it as a “vision” for how things would move forward. This was usually referred to as a brain dump, and was exactly that – a dumping of knowledge with some structure, but not a lot of actionability.

    Over time, these brain dumps have gone from a liability to a strong outline of what steps need to happen to complete a project. I try to be so thorough that there is no room for interpretation or issues with the tasks assigned.

    These outlines have served me well with the podcast, my courses, and even the written/video content we put out several times a week. It’s become one of my biggest strengths over the past two years.

    My brain dumps have turned into something that is structured, thoughtful, and thoroughly answers any open questions.

    So what has changed? The brain dumps are still there, but alongside them I have added two extremely important skills. 1) Empathy and 2) Resources and resource management.

    A vision is useless if you can’t get others to follow. That’s why empathy is so important. Understanding the needs of others and addressing them advance will help you get buy-in much more quickly.

    And once you have buy-in, you need to have the resources available to execute on the vision. You need to know how long it takes to accomplish tasks, and how to ensure they will be ready and willing when you need them.

    These are skills I’m still developing, but I’m liking the results so far:



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    98: Q2 Products and Projects

    98: Q2 Products and Projects

    Today for our 98th episode, I am going to take you behind the scenes of our operation here at Jeffalytics and show you what we have been up to, and where we are going in the upcoming months.

    We have a lot of irons in the fire, and sometimes it’s hard for even me to keep track of them all, so I thought that would make for a good podcast.

    I will be talking about products we are developing, content coming forward, and even where I’ll be making physical appearances. Should be a lot of fun!

    Who knows, you might hear about one of the products and get excited, but I think you will be excited for a few of these!

    Listen up to hear about the 10 projects that we are juggling at the moment here at Jeffalytics.



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    97: The ride of a lifetime, and I’m not even 40 yet with Rand Fishkin

    97: The ride of a lifetime, and I’m not even 40 yet with Rand Fishkin

    Rand needs no introduction, since he’s already been on the podcast. In fact, he was my first podcast guest back in October of 2015.

    So what’s changed since then? A lot, and we are going to talk all about it in this interview.

    Rand has a book out that you should buy right away called Lost and Founder.

    Seriously, BUY HIS BOOK, it’s great.

    If you don’t believe me, then listen to this interview. I interviewed Rand about Lost and Founder by suggesting alternative titles to the book.

    I think you’re going to like the result.



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    Quotable moments from my talk with Rand Fishkin

    On venture capital:

    [easy-tweet tweet=”VC money is wrong for 95% of startup businesses.” user=”randfish”]

    On growth hacking:

    [easy-tweet tweet=”Startup success isn't built upon growth hacks but upon the gigantic marketing machine that lies beneath.” user=”randfish”]

    On startup success:

    [easy-tweet tweet=”Everyone talks about few startup success stories that are basically outliers in the sea of dead bodies.” user=”randfish”]

    Here's where you can find Rand online:



    * Rand's blog

    * @randfish on Twitter

    * Rand Fishkin on LinkedIn



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    96: So you wanna start a podcast? Here’s what you should know

    96: So you wanna start a podcast? Here’s what you should know

    In this episode, I am going to talk about starting a podcast. Why would I do that? Because I get a lot of people asking me about starting their own podcast. They want to know if I have any advice, or tips for getting started.

    I guess since this podcast has made it to nearly 100 episodes, people think I know what I’m talking about! While I debate that fact, I do have a lot of thoughts on starting a podcast that I wanted to share in today’s Jeffisode.



    It’s funny, but over the years I have been interviewed on many podcasts, and some of those episodes never made it onto the air! Others were conducted so professionally that I couldn’t believe the results.

    What separates the good ones from the bad? What is the financial benefit of running a podcast? Will a podcast change your life?

    I will answer all those questions and more in this episode.



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    This post and video was episode 89 in our 90 Day Challenge digital marketing series.

    To get access to all 90 videos, subscribe to our YouTube channel. YouTube will send our subscribers weekly emails about all the videos we published over the past week.

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    95: How We Target Our Interview Guests for Jumpstart Podcast

    95: How We Target Our Interview Guests for Jumpstart Podcast

    Today for our 95th episode, I am going to share with you what I’ve learned about targeting and booking podcast guests here at the Jumpstart podcast.

    The interview guest booking process has evolved somewhat in the past few years, and now that I have vowed that I won’t be doing any more interviews, I want to share with you the process. Yes, you heard that right. At the end of Episode #94, I dropped a bombshell: I am retiring from conducting interviews on the Jumpstart podcast. Geraldine DeRuiter was the last scheduled interview on the docket, and things would be changing moving forward.



    Of course, I conducted that interview back in February, and batch recorded several episodes before heading to Slovenia, Germany and to visit family in the US. I figured that my schedule would hold true, and I penciled in a topic for today’s podcast episode.

    The idea was that I would give away all my secrets about finding podcast guests, because I wouldn’t need them anymore.

    Then something crazy happened. Well, not so much crazy as unexpected.



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    This post and video was episode 82 in our 90 Day Challenge digital marketing series.

    To get access to all 90 videos, subscribe to our YouTube channel. YouTube will send our subscribers weekly emails about all the videos we published over the past week.

    Want to know about each video and post as soon as it comes out? Sign up for 90 day challenge email newsletter. The newsletter will be the best way to make sure you don't miss any of the content.

Customer Reviews

Rgc78705 ,

Such solid info and great online courses!

I have Jeff’s Google Analytics and Google AdWords courses and love this podcast!

Jeff is incredibly candid and shares his secrets that he has learned the hard way so we can avoid them. For that I am grateful and look forward to his podcasts.

I just listened to his latest interview with Rand Fishkin and made two incredible eye opening ideas for my own business that I can’t wait to share with my team tomorrow!

Thank you Jeff for your die-hard commitment to teaching and helping us marketers and business owners!

lbmedtech ,

Cool conversations and insight

I love getting to know about the career paths other marketers have gone through and all the juicy nerd topics this show covers! Look forward to listening to more.

Mat 0679369 ,

One of my favorite podcasts

Jeff is a really talented podcaster. Insightful. I don't often listen to podcasts twice but I do with his podcasts. I especially like his solo casts where he gives his hard take on a subject, like his last podcast, "Data Over Instinct." Sounds like a spoken blog post, loved it.

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