1 hr 15 min
Kalim Aull: How to create an immortal company Funky Marketing: Bold Strategies for B2B Growth and Revenue
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- Marketing
Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology.
In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation.
An Immortal Company.
There are 5 fundamental sub-transformations that need to happen in order to Go To Market sustainably.
#1) VISION
#2) PHILOSOPHY
#3) MEASUREMENT
#4) COMPENSATION
#5) OPERATIONS
Sustainable GrowthOps is a new Go-To-Market approach that will keep you far away from “The Acquisition Trap” - an almost irresistible urge to prioritize the acquisition of relationships over the success of relationships.
We talked about the ways you can create a Movement Defining Intellectual Property that simultaneously facilitates alignment between marketing and customer success.
Some of the questions we answered:
1. Why is relationship building important?
2. What's the right way to set up a company for growth?
3. How to establish growth through GTM partnerships?
4. How to know when you're on the right path to creating brand?
5. Why strategic narrative is not something you can change all the time?
6. Why should businesses build true momentum at scale?
Find more about Kalim on LinkedIn: https://www.linkedin.com/in/kalim-aull-852894158/
If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow
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Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology.
In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation.
An Immortal Company.
There are 5 fundamental sub-transformations that need to happen in order to Go To Market sustainably.
#1) VISION
#2) PHILOSOPHY
#3) MEASUREMENT
#4) COMPENSATION
#5) OPERATIONS
Sustainable GrowthOps is a new Go-To-Market approach that will keep you far away from “The Acquisition Trap” - an almost irresistible urge to prioritize the acquisition of relationships over the success of relationships.
We talked about the ways you can create a Movement Defining Intellectual Property that simultaneously facilitates alignment between marketing and customer success.
Some of the questions we answered:
1. Why is relationship building important?
2. What's the right way to set up a company for growth?
3. How to establish growth through GTM partnerships?
4. How to know when you're on the right path to creating brand?
5. Why strategic narrative is not something you can change all the time?
6. Why should businesses build true momentum at scale?
Find more about Kalim on LinkedIn: https://www.linkedin.com/in/kalim-aull-852894158/
If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow
---
Send in a voice message: https://podcasters.spotify.com/pod/show/funky-marketing/message
1 hr 15 min