Karley Cunningham Why Branding Is Not Marketing Over A Pint Marketing Podcast

#63 On this episode we have a sit down with Karley Cunningham. Karley is a big bold thinker. And is also the ShEO of Big Bold Brand a strategic marketing agency located in Vancouver, British Columbia. 
 
Karley is a no-bullshit leader with a distinct point of view on branding and marketing. In this episode, we cover her beginnings as a pro athlete. Her transition into marketing. And that is where the story gets really good. 
 
We cover: 
✅Why branding is not marketing
✅A big reason why most organizations don’t see the full benefit of branding
✅ Karley’s SureFire Method for helping brands win
 
Karley answers the big question: Does this fluffy stuff really work? Spoiler alert – yeah it does. 
 
If you’re interested in learning more about Karley’s process, she is sharing a FREE guide to her SureFire Guide. 
 
Thanks, Karley for being on the pod and sharing your story. You’re awesome!
 
Want more of Karley? Reach out to her on LinkedIn: https://www.linkedin.com/in/karleycunningham/
 
Want more Kurt and Pat? 
 
✅ Kurt at: Kurtl@celticinc.com
✅ Pat at: pmcgovern@ascedia.com



🍺Karley’s Pint: Okanagan, Pear Cider
🍺Kurt’s Pint: 3-Sheeps Brewing, Cashmere Hammer
🍺Pat’s Pint: Lakefront Brewing, La Gosa Rita
 
Looking to be on the show? Reach out to us and let us know!
 
Want us to plug your beer or beverage on the show? Let’s talk.