Kate Chan, Social Media Influencer & Agency Founder (#56‪)‬ Lion Legacy

2021 Penn State graduate Kate Chan knows how to connect with and create a community around Gen Z. In this episode, we learn about Kate's social media agency Ichiyuzu Media, creating an influential instagram account on food (@KatieEatsPhilly) and more!
Jump right in:
(4:32)- The meaning behind the agency name and type of agency
(10:15) - Social media platforms
(14:05) - Favorite brand campaigns
(17:02) - Impact of social media on the business
(20:45) - The creation of Katie Eats Philly on Instagram
(25:43) - Creating a personal brand
(27:08) - Favorite Philadelphia and State College restaurants
(28:41) - Lions Den presented by http://Lions-Pride.com: Penn State Experience
Learn more and follow Kate: http://IchiyuzuMedia.com and http://Instagram.com/KatieEatsPhilly
Special thanks to Katie O'Toole's podcasting class and student Xi Chen.
Show off your Penn State pride with the latest apparel and gear by visiting http://Lions-Pride.com.
Keep up with all the Penn State news at http://Collegian.PSU.edu.
Join Penn State's network connecting students and alumni at http://Alumni.PSU.edu/LionLink.
Lion Legacy is a Baroudeur Production and is not affiliated with Penn State University. Visit us at http://LionLegacyPodcast.com