Katelyn Bourgoin – How to write great social content (and lessons learned from her recent launch) [Greatest Hits]

Katelyn Bourgoin is the founder of Customer Camp and the writer behind the buyer psychology newsletter, Why We Buy, which has nearly 75,000 subscribers. 

Katelyn is also the co-creator of a couple of great products. The first being Unignorable, a 36 day group challenge designed to help you build an audience of future buyers. That's a collaboration with the Demand Curve team.

And the second is Wallet Opening Words, 26 and a half science-backed copywriting techniques. That's a collaboration with friend of the podcast, Phil Agnew. 

So in this episode, you'll learn

• Katelyn's approach to short form writing
• Why she treats her content like a chocolate covered almond
• The risk that comes with accounts getting too big
• And what she would do differently the next time she launches her cohort program

Full transcript and show notes

Katelyn's Twitter / Unignorable / LinkedIn

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→ #157: Phill Agnew

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