Keep Reinventing After Big Success

Are you looking for a Third Growth Option ℠ ?

Greg Shugar’s story is one of bold moves, big lessons, and strategic pivots. From lawyer to entrepreneur, Greg turned his knack for neckties into Tie Bar, an e-commerce success story that topped its market before he sold it. In this episode, Greg shares the real highs and lows of balancing risk and security, diving into his journey from law to launching brands like Bowties of Vermont and even a bedding business, all while helping shape young entrepreneurs through an incubator program at Florida Atlantic University.

We also get into the evolving playbook of business growth and the reality of adapting traditional strategies for the fast-paced world of social media. Greg breaks down key takeaways from his ventures in home bedding and beyond, showing how industry-specific challenges demand a fresh approach. His passion for fostering innovation in students is just as inspiring as his journey in the business world, full of insights on learning from every turn.

Always growing.

Benno Duenkelsbuehler

CEO & Chief Sherpa of (re)ALIGN

benno@realignforresults.com