Keep Your Business Marketing Flowing Upstream Accelerate Your Business Growth

The pandemic has changed the business world, and its effects will be long lasting. Kristin Kurth has thoughts on how to maximize your marketing. Under normal times, marketing would be on the front lines of addressing these opportunities. However, over the past decade or so, many companies have focused their efforts almost exclusively on downstream marketing—using tactical tools designed to promote products already developed.

Kristin has an accomplished career in both upstream and downstream marketing. She has worked across a wide range of industries, including consumer and luxury goods, financial services, automotive, healthcare/biotech, and more. Kristin is co-founder of EquiBrand Consulting.

Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.


If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.
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