8 episodes

It is so *avoidable*. Customers who silently vanish, members who unsubscribe without reason, students who don't return for your next course, clients who disengage.
In this era of exponential abundance of customer choices, it is simply not enough to have "satisfied" customers. You must learn The 9 Principles of Customer Feedback - the rarely used psychological secrets - that will engage, retain and delight your people, creating a gravitational pull ensuring they will never leave you.

Keep Your Customers Forever Dr. Matt Champagne

    • Business
    • 5.0 • 2 Ratings

It is so *avoidable*. Customers who silently vanish, members who unsubscribe without reason, students who don't return for your next course, clients who disengage.
In this era of exponential abundance of customer choices, it is simply not enough to have "satisfied" customers. You must learn The 9 Principles of Customer Feedback - the rarely used psychological secrets - that will engage, retain and delight your people, creating a gravitational pull ensuring they will never leave you.

    Don't Autopsy your Audience

    Don't Autopsy your Audience

    An important concept most people don’t consider is WHEN to ask for feedback. It is typically asked at the END of an event - after the webinar or course or vacation, etc.  This is known as the “autopsy approach”: waiting until the event is over to figure out what went wrong.  But how does conducting this autopsy help your members, students, clients or attendees?
    Doc Champagne explains why you should never use the autopsy approach when asking for feedback, with examples of how autopsies can go wrong.  Instead, use the science-based alternative to get huge response rate and far more accurate and meaningful results. 
     
    Key Points:
    Autopsy approach – what it is and why you shouldn’t use it What the best time is to ask for feedback Using a Survey Conversation as the better alternative Why the timing of your questions encourages others to give their feedback more freely  
    Your Gift!
    Visit http://MatthewChampagne.com/PodcastGift  to download your free infographic of The 9 Principles of Customer Feedback.  I’ll also email you an explainer video so you can quickly and correctly apply these principles to keep your clients, members, students and customers forever.
     
    Learn More:
    Read “The Survey Playbook”: Amazon & Kindle
    Subscribe to my YouTube Channel to Keep Your Customers Forever
    Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here
    Let’s connect on LinkedIn
    Dr. Champagne named "Technology Visionary" by SURVEY Magazine

    • 10 min
    What Everyone Overlooks when Gathering Feedback

    What Everyone Overlooks when Gathering Feedback

    When we ask customers, clients, members, students, or attendees for FEEDBACK, we must include both the HOW and the WHY in our instructions.  The result is meaningful, specific, honest comments from your audience from which you can take proper action.
    Forgot to include these two critical components?  The result is vague, irrelevant feedback that is not representative of your audience.  So simple to apply the HOW and the WHY – just give a listen!
    Key Points:
    The worst thing you could EVER tell your audience is “Take your time to help us improve our products and services”.  So why does everyone do this? The magic 12 words will demonstrate the WIIFM for your audience and they will respond with the feedback you need to improve Don’t ever include “Any additional comments?” or other open-ended items on your evaluations or surveys – will cause you great harm Your Gift!
    Visit http://MatthewChampagne.com/PodcastGift  to download your free infographic of The 9 Principles of Customer Feedback.  I’ll also email you an explainer video so you can quickly and effectively apply these principles to keep your clients, members, students, and customers forever.
    Learn More:
    Read “The Survey Playbook”: Amazon & Kindle
    Subscribe to my YouTube Channel to Keep Your Customers Forever
    Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here
    Let’s connect on LinkedIn
    Dr. Champagne named "Technology Visionary" by SURVEY Magazine

    • 8 min
    Closing the Loop with Your Audience

    Closing the Loop with Your Audience

    The greatest positive impact you can have on your “audience” (clients, members, students, attendees, customers) is to “close-the-loop”: share back some results you gathered from the surveys they answered.  This proves that their voice was heard, shows them how they compare to others and is the biggest WIIFM (what’s in it for me) possible.
     
    Doc Champagne explains why Closing-the-Loop is the most important of the 9 Principles of Customer feedback.  It generates the highest possible response rate and creates a huge WOW factor because it is so rarely done.
     
    Key Points:
    The technology has long existed to easily do this, so why aren’t you doing it? There is a right and wrong way to close-the-loop, but it is far more forgiving than violating other Principles of Customer Feedback Your audience will feel more engaged and connected with your organization even though they are simply filling out an online survey! Closing-the-Loop makes your audience WANT to respond to your questions again and again.  
    Your Gift!
    Visit http://MatthewChampagne.com/PodcastGift  to download your free infographic of The 9 Principles of Customer Feedback.  I’ll also email you an explainer video so you can quickly and correctly apply these principles to keep your clients, members, students and customers forever.
     
    Learn More:
    Read “The Survey Playbook”: Amazon & Kindle
    Subscribe to my YouTube Channel to Keep Your Customers Forever
    Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here
    Let’s connect on LinkedIn
    Dr. Champagne named "Technology Visionary" by SURVEY Magazine
     

    • 10 min
    Goals Are For Losers

    Goals Are For Losers

    Visit http://matthewchampagne.com/Kirkpatrick/ while you listen to this episode - a special infographic for all Kirkpatrick fans!
    Goals don’t work for most people.  We’ve known this for 45 years, when “goal setting” as a lone motivational tool was abandoned by even its most ardent researchers.  Yet the smooth-talking goal gurus continue to pitch their goal planners, goal journals and goal setting courses (discounted just in time for the New Year!).  Instead, you need SYSTEMS, which work for everyone. 
    When you create a system, you take the pressure off of goal setting because “the score takes care of itself”.  Use triggers to build habits and you’ll always be moving in the right direction.  Set some goals, sure, but don’t FIXATE on goals.  Don’t let the goals gurus waste your week setting daily, weekly, monthly, and yearly goals for every facet of your life.  And ignore the (very vocal) minority of goal-driven people who tell you how you must be doing it wrong if goals don’t work for you. 
    Key Points:
    Create SYSTEMS to achieve goals – don’t create goals without systems When you set goals, you are failure every day until you reach your goal – why would you want to live this way? “Even the very wise cannot see all ends” – stop pressuring yourself with lifetime goals Use triggers, personal dashboards, and create a system to achieve all you want out of life  
    Links:  Scott Adams's book : How to Fail at Almost Everything and Still Win Big
     
    Learn More:
    Read “The Survey Playbook”: Paperback & Kindle
    Subscribe to my YouTube Channel to Keep Your Customers Forever
    Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here
    Let's connect on LinkedIn!
    Dr. Champagne was named "Technology Visionary" by SURVEY Magazine 

    • 9 min
    Episode 004 - Why survey results are often so wrong

    Episode 004 - Why survey results are often so wrong

    The most critical metric when gathering feedback from our people is the same metric that is totally ignored.  If you don’t know your RESPONSE RATE, then you won’t know if your results are meaningful or meaningless, whether interpretable or misinformation.
    Takeaways:
    At (1:30):  Why your old professor had it right: results are only interpretable if you have high response rate. At (3:50):  Our gut feeling about surveys is correct - we’re only hearing from the extremes.  Here’s how to avoid this. At (4:50):  You would never consider doing this, yet we do it with our customer feedback all the time!  
    Your Gift!
    Visit http://MatthewChampagne.com/PodcastGift  to download your free infographic of The 9 Principles of Customer Feedback.  I’ll also email you an explainer video so you can quickly and effectively apply these principles to keep your clients, members, students and customers forever.
     
    Learn More:
    Read “The Survey Playbook”: Amazon & Kindle
    Subscribe to my YouTube Channel to Keep Your Customers Forever
    Simple steps to Keep Your (best) Clients Forever: 7-minute podcast here
    Let’s connect on LinkedIn
    Dr. Champagne named "Technology Visionary" by SURVEY Magazine
     

    • 10 min
    It works for me, it will work for you

    It works for me, it will work for you

    We can be super choosy.  With so many people selling us tools and methods and apps that (they say) we absolutely MUST have for our business or our life, let’s use a solid criterion for selecting.  If their proof of results consists of “it worked for me so it will work for you”, then hide your wallet.  If the proof is based on independent empirical data and is couched in the solid research of others, then it may be a good choice.
     
    Takeaways:
    There is real “medicine” out there in the form of psychological principles that have been tested and demonstrated over decades. Take the medicine because it works. There are far more people selling banana-jalapeno-cinnamon milkshakes because it worked for their particular case one time so they mistakenly think it will work for other people in other situations. Huge mistake! Even ideas that are totally bogus will work sometimes just by coincidence. So when a tool or gizmo or method doesn’t work for you, don’t waste time re-studying the method and thinking about what YOU did wrong.  If you were sold on “it works for me it will work for you” then it’s not you – it’s the tool that doesn’t work!  
    Subscribe to the show!
    Go to the Apple podcast directory.  Be sure to rate the show and give a review. Include your name and website and I will promote it on an upcoming show!
     
    Love to Connect!
    LinkedIn:  https://www.linkedin.com/in/mattchampagne
    YouTube:  https://www.YouTube.com/MatthewChampagne
    Go to: www.matthewchampagne.com/podcasts for more

    • 8 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

kayserwa ,

Goals are for losers is a winner!

This brief, no-nonsense message is right on! Matt explains in simple terms why most goals don’t work and a simple formula to achieve success. This is why we are fans of Matt’s work at Kirkpatrick Partners.

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