45 min
Keeping Up with the Joneses: Network Effects in Software Ecosystems VISIONS by Future Commerce
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- Design
How does looking around at what others are buying affect purchasing behavior and why does that matter? Why do companies have to be aware of their own tendencies to be tempted to keep up with the Joneses and how can they balance risk-taking and differentiation with also building on a secure tech stack?
How does looking around at what others are buying affect purchasing behavior and why does that matter? Why do companies have to be aware of their own tendencies to be tempted to keep up with the Joneses and how can they balance risk-taking and differentiation with also building on a secure tech stack?
45 min