30 min

Ken Chaplin on Combating the Shadow Curve and Empowering Patients at Cancer Treatment Centers of America Healthcare Insight for Marketers

    • Marketing

As Chief Marketing Officer for CTCA, Ken Chaplin is advancing the mission of patient empowerment for the household brand in cancer care. In this insights-packed 30-minute episode, find out how CTCA applies advanced attribution modeling to precisely measure the impact of marketing, why the organization is well positioned for a cookie-less world and what they're doing to flatten the "shadow curve" caused by the sharp decline in cancer screenings and treatments during the pandemic. 

As Chief Marketing Officer for CTCA, Ken Chaplin is advancing the mission of patient empowerment for the household brand in cancer care. In this insights-packed 30-minute episode, find out how CTCA applies advanced attribution modeling to precisely measure the impact of marketing, why the organization is well positioned for a cookie-less world and what they're doing to flatten the "shadow curve" caused by the sharp decline in cancer screenings and treatments during the pandemic. 

30 min

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