55 min
Ken Lambert: Vissel Kobe communications, stars and digital Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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- Marketing
On Sports Content Strategy, I like to investigate those clubs, leagues and organisations which back their ambitious intentions with a clear, determined strategy. The J.League was formed as recently as 1992 but has developed into a tournament of world renown and, as discussed in episode 37, is looking to dominate its continent.
Vissel Kobe joined the top Japanese football league in 1997 and have been out of it for only two seasons ever since. In recent years they have signed a host of famous players including Andreas Iniesta, Lukas Podolski, David Villa and Thomas Vermaelen, some of whom helped them lift their first major trophy in 2019.
Ken Lambert works in the PR and digital department at Vissel. In this episode we discuss communication strategy, the differences between Europe and Japan, why the club are among the leaders on social media in the J.League, dealing with high-profile foreign players, Covid-19 and competing in the AFC Champions League.
On Sports Content Strategy, I like to investigate those clubs, leagues and organisations which back their ambitious intentions with a clear, determined strategy. The J.League was formed as recently as 1992 but has developed into a tournament of world renown and, as discussed in episode 37, is looking to dominate its continent.
Vissel Kobe joined the top Japanese football league in 1997 and have been out of it for only two seasons ever since. In recent years they have signed a host of famous players including Andreas Iniesta, Lukas Podolski, David Villa and Thomas Vermaelen, some of whom helped them lift their first major trophy in 2019.
Ken Lambert works in the PR and digital department at Vissel. In this episode we discuss communication strategy, the differences between Europe and Japan, why the club are among the leaders on social media in the J.League, dealing with high-profile foreign players, Covid-19 and competing in the AFC Champions League.
55 min