14 episodes

I talk about all things digital marketing—mainly what I'm learning from having my "skin in the game!" This podcast is for marketers and business owners, just about anyone trying to gain attention from their fans and customers.! Join the community today and tune in! Support this podcast: https://anchor.fm/kennysoto/support

Kenny Soto's Digital Marketing Podcast Kenny Soto

    • Marketing
    • 5.0 • 2 Ratings

I talk about all things digital marketing—mainly what I'm learning from having my "skin in the game!" This podcast is for marketers and business owners, just about anyone trying to gain attention from their fans and customers.! Join the community today and tune in! Support this podcast: https://anchor.fm/kennysoto/support

    Episode 13 - Starting a podcast, personal branding, & how to start a speaking career - Interview with Matt Lebris

    Episode 13 - Starting a podcast, personal branding, & how to start a speaking career - Interview with Matt Lebris

    “There’s a difference between having a resource and being resourceful.” - Matt Lebris

    Matt LeBris is a born and raised NY'er who inevitably caught the hustler's spirit that fills his hometown streets. After working with Daymond John of Shark Tank for 3 years, Matt launched his own podcast, Decoding Success, and an NYC-based branding agency, 1B Branding.

    On the Decoding Success Podcast, Matt has been able to interview amazing guests like Grant Cardone, Dean Graziosi, Nicole Lapin, Dan Lok, and more.

    In this episode, we go over how Matt pitches to big-name guests, his definition of personal branding, how he got the opportunity to work for Daymond John for three years, and more. This is definitely my favorite interview to date and I hope you get as much value from it as I did!

    Connect with Matt at: Mattlebris.com


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    • 40 min
    Episode 12 - Are you in the business of doing something that other people want?

    Episode 12 - Are you in the business of doing something that other people want?

    “Nearly all companies exist to do something people want.”

    — Paul Graham

    You can find his essay here: http://www.paulgraham.com/wealth.html 

    In today's episode I announce the beginning of my own company (a one-man-show at the moment) and I go over a crucial question to think about as the core of any digital marketing effort: Are you in the business of doing something that other people want?



    As always, you can connect with me at www.KennySoto.com


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    Send in a voice message: https://anchor.fm/kennysoto/message
    Support this podcast: https://anchor.fm/kennysoto/support

    • 11 min
    Episode 11 - Remote Work, Project Management, & The Future of Work - Interview with Khandker Ahamed

    Episode 11 - Remote Work, Project Management, & The Future of Work - Interview with Khandker Ahamed

    “You need to differentiate yourself. That is how you dominate.”

    Khandker is a purpose-driven leader, who’s passionate about the future of work and building meaningful connections through empathetic and compassionate action. He is also the Co-founder of Kids Ivy Tutors, an educational organization on a mission to teach the future of work by connecting passion, mentorship, and in-demand 21st-century skills free of charge in schools. Through his work, Khandker has served over 2,000 students. Currently, Khandker is a project manager at Accenture.

    In today's episode, we talked about the challenges of remote work, getting a remote job, digital marketing as a universal skill for all professionals, and more.

    Connect with Khandker: https://www.khandkerahamed.com/

    Find your SCORE chapter if you own a small business: https://www.score.org/

    Additional resource for remote work: Arc.dev’s FAQs on remote work (https://arc.dev/w/remote-work-faqs)

    Task Management Software tools we mentioned: Microsoft Teams, ClickUp, Trello, Monday.com, Asana, HeySpace, Slack, Infolio, ToDoIst, Airtable




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    • 48 min
    Episode #10 - Ads, Automation, & The End of 3rd Party Cookies - Interview with Scott Harward

    Episode #10 - Ads, Automation, & The End of 3rd Party Cookies - Interview with Scott Harward

    “It doesn’t matter how much you know—it matters whether you know more and whether you’re willing to help.”

    Scott is a data-driven marketer that focuses on profit rather than impressions. He specializes in digital marketing, analytics, and automation. With over ten years of experience in the digital marketing industry, Scott has worked heavily in Google Ads and Facebook Ads, along with several other platforms. He cares deeply about helping people learn and grow to become successful.

    Connect with Scott on LinkedIn: www.linkedin.com/in/scott-harward/

    To learn more about SEO: www.Moz.com

    To learn more about automated rules Google Ads: https://support.google.com/google-ads/answer/2472779

    To learn more about Google Ads scripts: https://klientboost.com/ppc/adwords-scripts/

    Free Scripts for Google Ads: http://www.freeadwordsscripts.com/

    To start learning Google advertising’s and gaining Google ads certifications: https://skillshop.exceedlms.com/student/catalog/browse

    Here's an article that covers the BIG NEWS that was mentioned at the end of the episode: "The Death of the Third-Party Cookie: What Marketers Need to Know" https://blog.hubspot.com/marketing/third-party-cookie-phase-out


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    Send in a voice message: https://anchor.fm/kennysoto/message
    Support this podcast: https://anchor.fm/kennysoto/support

    • 24 min
    Episode 9 - Digital Marketing for Photographers in 2020 - Interview with Bertrand van der Berg

    Episode 9 - Digital Marketing for Photographers in 2020 - Interview with Bertrand van der Berg

    “Don’t let your gear be an excuse…” — Bertrand van der Berg

    In this episode of the podcast, I interview Bertrand van der Berg. Bertrand is a professional photographer, qualified mechanical engineer, and mostly rehabilitated web developer from South Africa. His career went from designing products, to marketing the products, to developing websites for these products to professional photographer. Through most of his life photography was a passion, but not his main income. That has changed over the last few years and he happily spends his time behind the lens now. His paid and published work includes fashion, beauty, editorial, portrait, and product photography for various publications both print and digital and he also does street photography. He has published photographs with established brands including The Sunday Times, Channel24, GoDaddy, DKNY, and Dior.

    View his photography at: https://bertrand1.com/

    Want more nuggets of wisdom? Here’s a link to a related blog post on what we discussed: https://kennysoto.com/2020/03/the-purpose-of-a-portfolio/


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    Support this podcast: https://anchor.fm/kennysoto/support

    • 29 min
    Episode #8 - Career Design & Collecting Skills

    Episode #8 - Career Design & Collecting Skills

    Today I talk about career design and how you can use this job-hunting tactic to prepare yourself for the "next step." COVID-19 has certainly helped me reconsider a lot of things and it has helped me hone in on what I need to do to grow. Hopefully these thoughts I've been think help you.



    Let's connect at: www.KennySoto.com


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    Send in a voice message: https://anchor.fm/kennysoto/message
    Support this podcast: https://anchor.fm/kennysoto/support

    • 20 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Jimbo the Moving Scientist ,

Thanks, Kenny. Keep it up

I own a moving company where we have scaled thus far without the help of any marketing. However, listening to this podcast shows me the benefits of acquiring customers and relationships that will contribute to my bottom line. Glad I stumbled upon this podcast. Looking forward to more interesting interviews and hearing more about your time in China.

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