The People of Digital Marketing Kenny Soto

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career.

Questions and topics we covered include:


Adrianna’s story on how she became a marketer
Her advice for marketers entering a new experience and how to “show up” on day one…
Why should businesses care about building a community in the first place?
What does the ideal community look like?
What are the core differences for community building for individuals/creators and brands?
Adrianna’s approach to building her personal brand on LinkedIn
How should marketers approach pivots in their careers?
The core skills Adrianna’s focusing on when it comes to career development as a marketer…

And more!



Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business. 



Questions and topics we covered include:


How does someone get their first job in marketing?
What interview questions should marketers be preparing for?
What questions should marketers ask before taking a job?
How does someone even succeed in their first marketing job?
The unique challenges that come from marketing at different stages of a company’s lifecycle 
Being a generalist T-shaped marketer vs specializing
Being more useful to the team—building institutional knowledge and industry know-how
When is the right time to walk away from a company and move on?
Should marketers get an MBA?

And more!



Connect with Leah via LinkedIn at - https://www.linkedin.com/in/leahkovach/ 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

“People notice something wrong in their business, the root cause is that something is wrong in their business but they start looking for tech as almost like a distraction…buying Martech is a silver bullet for Martech problems but, not business problems.”

Brian Kotlyar is the VP of Marketing and Growth at Hightouch.com (a CDP and data activation platform), where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition.

Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company’s marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives.

He also served as Head of Marketing at Intercom, where he helped the company build a world-class marketing team. Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully.



Questions and topics we covered include:


Brian’s explanation of consumption pricing and how this concept helped him in his marketing career
Is a better Martech stack the secret to fixing a company’s growth problems?
What is a CDP and why should marketers care about them? How does this type of tool affect our work?
Traditional vs composable CDPs
How to justify the purchase of a CDP?
What is a data warehouse and how does it differ from a CDP?
Why do most data and marketing teams have bad relationships with each other? How do we make these relationships better?

And more!



You can learn more about HighTouch at - https://hightouch.com

Connect with Brian via LinkedIn at - https://www.linkedin.com/in/briankotlyar/ 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Laura Johns is the founder and CEO of The Business Growers, a marketing firm serving the B2B telecom, SaaS, IT, and cloud-services industries. For 18 years, Laura managed marketing efforts for companies ranging from tech startups to global, multi-billion dollar businesses. She spent nearly half her career serving as a corporate marketing executive in the telecom industry before starting The Business Growers.

Her career focus is developing marketing strategies for tech companies that lead to tangible success. Today, The Business Growers serves over 50 clients in 15 states. Laura has been honored as “Top 50 under 40” and “Top 50 Leading Women in Business” in her home state of Mississippi. Today, she is a member of the Leadership Mississippi program, an honor bestowed on a select by the Mississippi Economic Council. She is also the co-founder and host of “The Home and The Hustle” podcast for working moms and “The Know, Grow and Scale” videocast and podcast for entrepreneurs.



Questions and topics we covered Include:


What made Laura decide to strike out on her own
What Laura wishes she had known before starting her agency
The 3 consistent marketing priorities for a B2B tech company (regardless of company stage)
How to grow your business without a full-time marketing team
Two key ways to identify your company’s brand
What conditions need to be met for a business to consider outsourcing its marketing?
Qualities to look for when hiring new team members
How marketing has evolved…
The #1 marketing challenge The Business Growers is facing this year.

And more!

You can connect with Laura through LinkedIn - https://www.linkedin.com/in/laurapickardjohns/

And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

Ben previously led the Marketing Sciences Group at KS&R, a nationally recognized strategic consultancy and marketing research firm. Through quantitative research, Ben and his team help to empower businesses to make better decisions with confidence.

With his extensive knowledge of advanced analytical methods and wide-ranging industry experience, he has become a trusted partner for clients looking to solve complex business problems. Outside of work, Ben enjoys quality time with his children in the kitchen, gardening, and playing volleyball when the weather in upstate New York permits.



Questions and topics we covered include:


An explanation of marketing science
How does market research affect a business's growth in the long term? Why is it important?
Why message testing and optimization are vital to gaining insights
How to convince your boss to invest in Message Testing
How does a team get started with message testing?
At what size of an organization should a team consider message testing?
The ideal frequency and cadence of message testing experiments
Who owns market research and message testing in the marketing team?
What are market simulators, how are they useful, and at what size of a company should they be used?
The basics of conjoint analysis in market research.

And more!



You can connect with Ben through LinkedIn - https://www.linkedin.com/in/bcortese/ 

And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

“[Community] sits before Demand Gen. in the funnel…[Community] doesn’t actually generate revenue. I create an environment that makes generating revenue easier.”

Evan Patterson is a B2B marketing consultant, freelancer, startup advisor, content creator, and fractional leader for forward-thinking, progressive businesses.  Outside of B2B marketing, Evan focuses on enabling minority voices in tech and fighting injustices targeted at the LGBTQ+ community.



Questions and topics we covered include:


Community as a marketing role defined 
Some examples of what Community is not?
When did this new job get created?
What’s the difference between B2B community marketing and B2C community marketing?
How to justify the investment into Community marketing?
Why is most of Evan’s role as a Community Marketer is spent working internally on his team
The similarities between a Community / Evangelism role and a PR agency (when it comes to media training)
How a Community role helps to reduce internal friction between marketing and sales
How Evan measures success with his unique role

And more!



You can connect with Evan through LinkedIn - https://www.linkedin.com/in/evanpatterson/

And you can also connect with me through LinkedIn - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com