17 min
Kentucky and Cars, Volume Over Profit, One Upping in China, Emotional Ads Win The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
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- Business
Thursday is coming in hot as we’re talking about Dealer sentiment, Tesla’s volume over profit strategy, and China’s flood release of EV tech. We also talk about the most effective ad content of 2022.
Takeaways from day with Kain and Co.
Jamie Butters keynote regarding what he sees as potential roadblocks from Detroit
Yesterday, Tesla CEO Elon Musk announced the company's strategy to prioritize higher volume production, even at the expense of short-term profits. The decision follows missed first-quarter expectations for total gross margin, but Musk still believes that Tesla's vehicles will generate significant profit through autonomy in the long run.
Reiterated that it expected to deliver of around 1.8 million vehicles this year, 500k more than they did in 2022
Musk also announced a late Q3 ‘handover event’ for the much anticipated Cybertruck as production will begin soon, with first deliveries scheduled for September 2023. Updated specs and pricing will be revealed, as well as a new Quad-motor variant
The Shanghai Auto Show has automakers one-upping one another as they showcase a wide array of futuristic vehicle features. From in-car karaoke systems to crystal ball gear selectors, the exhibition is highlighting the innovation and creativity of both domestic and international brands.
Zeekr, a premium EV brand owned by Zhejiang Geely Holding Group, showcased the X model SUV, which boasts massage seats to enhance passenger comfort.
Unity, a popular video game engine company, is partnering with Li Auto to transform dashboard displays into 3D game-like interfaces, offering a glimpse of the cockpit of the future.
Patrick Koller, CEO of French auto parts supplier Faurecia, noted that Chinese automakers have done away with buttons in favor of voice and movement activation, stating, "The electronics in China is more of a consumer-driven electronics, this means you are looking for a 'Wow!' effect."
Amidst the multitude of new brands like Polestar and Li, there are also lots of familiar brands who released or displayed new models or concepts like VW, Nissan, Mini, and Honda.
Ford put a gas powered Ranger on display and announced they would be producing and selling the model in the Chinese market to join the F150 and Bronco
Following a 10-year decline, humor is back in advertising, as Kantar's Creative Effectiveness Awards highlights campaigns from KFC, Cadbury, and Starbucks as the most effective in 2022.
Emotion, nostalgia, and storytelling played key roles in engaging consumers, while the use of humor experienced a resurgence in advertising.
The pandemic and war in Ukraine are cited as reasons consumers are enjoying a little more escapism and good feelings in their ads
The most effective campaign in this section was discovered to be the Canadian version, a TV campaign for Cadbury Dairy Milk which ran online in a 30-second edit.
Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
Thursday is coming in hot as we’re talking about Dealer sentiment, Tesla’s volume over profit strategy, and China’s flood release of EV tech. We also talk about the most effective ad content of 2022.
Takeaways from day with Kain and Co.
Jamie Butters keynote regarding what he sees as potential roadblocks from Detroit
Yesterday, Tesla CEO Elon Musk announced the company's strategy to prioritize higher volume production, even at the expense of short-term profits. The decision follows missed first-quarter expectations for total gross margin, but Musk still believes that Tesla's vehicles will generate significant profit through autonomy in the long run.
Reiterated that it expected to deliver of around 1.8 million vehicles this year, 500k more than they did in 2022
Musk also announced a late Q3 ‘handover event’ for the much anticipated Cybertruck as production will begin soon, with first deliveries scheduled for September 2023. Updated specs and pricing will be revealed, as well as a new Quad-motor variant
The Shanghai Auto Show has automakers one-upping one another as they showcase a wide array of futuristic vehicle features. From in-car karaoke systems to crystal ball gear selectors, the exhibition is highlighting the innovation and creativity of both domestic and international brands.
Zeekr, a premium EV brand owned by Zhejiang Geely Holding Group, showcased the X model SUV, which boasts massage seats to enhance passenger comfort.
Unity, a popular video game engine company, is partnering with Li Auto to transform dashboard displays into 3D game-like interfaces, offering a glimpse of the cockpit of the future.
Patrick Koller, CEO of French auto parts supplier Faurecia, noted that Chinese automakers have done away with buttons in favor of voice and movement activation, stating, "The electronics in China is more of a consumer-driven electronics, this means you are looking for a 'Wow!' effect."
Amidst the multitude of new brands like Polestar and Li, there are also lots of familiar brands who released or displayed new models or concepts like VW, Nissan, Mini, and Honda.
Ford put a gas powered Ranger on display and announced they would be producing and selling the model in the Chinese market to join the F150 and Bronco
Following a 10-year decline, humor is back in advertising, as Kantar's Creative Effectiveness Awards highlights campaigns from KFC, Cadbury, and Starbucks as the most effective in 2022.
Emotion, nostalgia, and storytelling played key roles in engaging consumers, while the use of humor experienced a resurgence in advertising.
The pandemic and war in Ukraine are cited as reasons consumers are enjoying a little more escapism and good feelings in their ads
The most effective campaign in this section was discovered to be the Canadian version, a TV campaign for Cadbury Dairy Milk which ran online in a 30-second edit.
Hosts: Paul J Daly and Kyle Mountsier
Get the Daily Push Back email at https://www.asotu.com/
JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/
Read our most recent email at: https://www.asotu.com/media/push-back-email
17 min