Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
6. Knowing Your Audience
On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, so strap in and enjoy!
5. Considering Programmatic
Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting. This along with a multitude of other factors help you access more of. your audience. Tobaria breakdowns three of these reasons and tells us why programmatic should be in consideration for you and your advertising.
4. We Can Advertise On Tik Tok...Maybe...
Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!
3. Why Retargeting Matters
Account Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your digital strategy.
2. What is Programmatic Audio?
Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!
1. CTV vs. COVID
Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.