51 min
Keys to Building a Referral Driven Business with Alexander Brandau IV Estate of Mind — The Art of Selling Luxury Real Estate
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- Marketing
In this episode of Estate of Mind, Tami Simms is joined by Alexander Brandau IV, an award-winning real estate professional from Keller Williams Realty in Nashville, TN. Tami and Alexander discuss the language of sales and luxury, and how effective communication strategies are the key to building a referral drive business.
- [00:34] Introducing Alexander Brandau IV
- [12:16] Challenges in Balancing Marketing Messages
- [15:14] Ideal Newsletter Audience and Content Strategy
- [27:23] Social Media Content for Real Estate
- [32:06] Branding and Following Your Passion in Real Estate
- [36:37] Technology and Luxury Real Estate Clients
- [45:08] Alexander’s Community Involvement
- [49:40] Closing Thoughts
In this episode of Estate of Mind, Tami Simms is joined by Alexander Brandau IV, an award-winning real estate professional from Keller Williams Realty in Nashville, TN. Tami and Alexander discuss the language of sales and luxury, and how effective communication strategies are the key to building a referral drive business.
- [00:34] Introducing Alexander Brandau IV
- [12:16] Challenges in Balancing Marketing Messages
- [15:14] Ideal Newsletter Audience and Content Strategy
- [27:23] Social Media Content for Real Estate
- [32:06] Branding and Following Your Passion in Real Estate
- [36:37] Technology and Luxury Real Estate Clients
- [45:08] Alexander’s Community Involvement
- [49:40] Closing Thoughts
51 min