Kickin' Assets Episode 23: Cory Couture on Elite Sports Medicine, Family, and Building Trifecta

In this episode of Kickin’ Assets, we sit down with Cory Couture, former Division I and NFL athletic trainer and co-owner of Trifecta Sports Therapy, to unpack his journey from small-town Louisiana to some of the most elite athletic environments in the world and how that path ultimately led him into entrepreneurship.

Cory reflects on growing up in Patterson, Louisiana, where sports shaped his life early on, and how that passion led him to LSU’s athletic training program. From there, he found himself inside powerhouse programs and professional locker rooms, including the Tampa Bay Buccaneers (during their Super Bowl run), Florida State under Bobby Bowden, and the Carolina Panthers. Along the way, he worked alongside legendary coaches, top tier medical staffs, and elite athletes absorbing lessons in leadership, innovation, and care that would later shape his business philosophy.

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