Kickin' it with Kapok - A Marketing Podcast Jake Braun and Mirela Setkic of Kapok Marketing

Social media can be a big part of digital marketing for a small business. But it’s not the same as sharing on your personal social media profiles. Jake and Mirela discuss how personal and professional social media are different. Don’t make the same mistakes other businesses are making. Learn the correct number and types of social media platforms. Too many or two few can cause problems. Plus find out what sort of content is ideal for social media marketing. We also discuss what you must avoid doing online if you don’t want big trouble for your business.

Digital marketing encompases a lot of different marketing efforts. Being an expert in them all is tough. Having the right tool for the job is an important first step. It’s one of the easiest ways to maximize your digital marketing efforts. Jake and Mirela discuss the top seven tools they use on a daily basis and recommend to clients and other marketers. The tools will help improve your online presence including both SEO and the content you produce. Plus, learn how to get organized and sound smarter online.

Branding is one of those areas of marketing that a lot of business owners and other people overlook or undervalue. The reality is that branding does matter. Customers judge businesses based on how they portray themselves online and offline. To discuss this and more, we’re joined by Teresa Mandala from Bella Designs Studio. We discuss what branding is, why it’s important, and how it’s more than just a logo. Learn how if you don’t drive the messaging, customers will take the lead and define you instead.

Blogging can be a great digital marketing tool for a business. Jake and Mirela discuss the top seven things they think are important for all businesses to consider when blogging. First, they explain that anyone can blog. Learn how blogging helps shape your brand, improve SEO, and helps to connect with customers. We’ll also explore how its a good omnichannel strategy. Discover how to take control of your digital marketing with blogging and get a positive ROI.

There are a lot of ways a business can waste money on digital marketing. Like with everything else in business, you need to spend your money wisely to get the best results. Jake and Mirela discuss the top seven ways they’ve seen businesses waste money on digital marketing. Learn some of the basic pitfalls of digital marketing basics like website design, search engine optimization (SEO), and paid online advertising. We’ll also explore a few of the most subtle, yet even more dangerous, ways poor digital marketing execution can have dire consequences. Discover how strategy, trackability, opportunity cost, and even reliance on gurus can decimate a business.

We often hear from businesses who don’t understand why digital marketing is important. We also run into a lot of people who think traditional advertising is dead. The truth is both can help maximize your ROI from marketing. To discuss this and more, we’re joined by Ashley Sica from Green Bench Monthly, a local full-color magazine here in St Pete. Learn about how traditional advertising, like direct mail and print advertising, are far from dead. Ashley tells us about how a print magazine works, how they market themselves, and how their website is also important. We’ll also discuss how print advertising can help local businesses.