Lindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences. She wanted to broaden her reach and explored using audio content as a content marketing strategy. However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient.
While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together. Lindsay wanted to create a new way of using the podcast as part of a content marketing strategy. Thus, Casted was born.