Are you happy with the name that you gave your business or did it turn out to be a rookie mistake? What about giving away the stuff you sell in an effort to entice new customers?
We don’t always know exactly what we’re doing when we’re in the startup phase. Sure, we’re supposed to work it out before launch day, but it doesn’t always work that way. Kim Cook boldly goes where few entrepreneurs have gone before, admitting her rookie mistakes – particularly the one about valuing what you sell.