33 episodes

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.

The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.

Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

Kiss My Aesthetic Podcas‪t‬ Michelle Wintersteen

    • Entrepreneurship
    • 4.9 • 17 Ratings

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.

The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.

Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

    Hotel Lobby Candle Origin Story with Lindsay Silberman

    Hotel Lobby Candle Origin Story with Lindsay Silberman

    Today's interview is with Lindsay, the Hotel Lobby Candle Queen! Lindsay has spent the past decade writing about luxury travel, beauty, and fashion for outlets until she became an "influencer".
    She quickly realized that the word influencer doesn't even begin to scrape the surface of what she does. She's a writer, photographer, creative director, video producer, consultant, and SEO strategist!
    In 2020, with MKW Creative Co doing all her branding and managing her Instagram account, she launched Hotel Lobby Candle, a line of luxury candles inspired by my love of fancy hotel lobbies. 
    This episode is all about the importance of branding and believing in your product. Michelle and Lindsay talked about from the process of taking a "simple idea" into an entire customer experience to everything she had to learn to become an entrepreneur.
    Lindsay shares how she came with this concept and how it all got into place when she found Michelle. Having a cohesive style and aesthetic throughout the product, packaging, website, and socials was key to her success.
    WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee!
    For more on Lindsay, you can find her as @lindsaysilb and  @hotellobbycandle on Instagram. And you can check out her blog at lindsaysilberman.com and her gorgeous Candles at hotellobbycandle.com.
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

    • 36 min
    Sis my Aesthetic: TikTok for Brands

    Sis my Aesthetic: TikTok for Brands

    We know you love Michelle's solo episodes because she always gives tons of value. However, as she likes more of a conversational kind of podcast, she's bringing on her sister Sarah as a co-host to provide even more value. This new series of episodes are called Sis my Aesthetic Minisodes, and today they're giving TONS of tips to get started on TikTok as a Business owner!
    They've talked about why your brand should be on TikTok, the advantages, how different TikTok is from other platforms, how to get started from 0, and tips for growing your account if you're already using it.
    They also explain how it works and how it's different from Instagram as a social media app and therefore different than posting Reels.
    They both share how their positioning on TikTok has helped them grow their business in 2020. It's been a HUGE impact on their yearly revenue and general growth!
    Useful resources:
    TikTok Workbook  TikTok Video WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
    For more on Sarah, you can find her as @dallasweddingplanner on TikTok, as @sisteredstates on Instagram. And you can check out her services through sisteredstates.com.
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

    • 38 min
    Kiss My Portfolio Success Story with Casey Jones

    Kiss My Portfolio Success Story with Casey Jones

    Meet Casey Jones, a graphic designer based out of Saint Louis, Missouri, who found her passion for graphic design in college. She’s been designing professionally for almost two years now. And she’s just recently launched her own freelance design business, Casey Jones Creative.
    In this episode, they've talked about what she learned when participating in the Kiss My Portfolio Challenge 2 and how she's grown by taking projects she wasn't familiar with the topic, and how you can find clients when you’re first starting.
    They share great TIPS on dealing with creative burnout, with a project you end up disliking, and how you should go around when a client isn't that happy with the outcome.
    WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
    For more on Casey, you can find her as @caseyjonescreative on Instagram. And you can check out her services through caseyjonescreative.com.
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

    • 34 min
    Why I love Canva

    Why I love Canva

    In this episode, Michelle explains what's Canva, why it was created, and most importantly, how she uses Canva with her clients, with her team, and as an entrepreneur.
    Learn the benefits of using this tool as a designer, speed up your workflow, how this will help your clients once they're all set with their branding, and how to automate some tasks in your business and with your team.
    If you're not a designer, learn what a designer can do for you, as Canva it's not by any means a substitute for hiring a Brand Designer, and how to use Canva once you have all your branding!
    Resources mentioned in this episode:
    Canva - Make quick, easy, and eye-catchy designs. You have a Free version but the Pro is totally worth it! WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma
    These show notes contain affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

    • 14 min
    Writing Better Brand Copy with Emma Givens

    Writing Better Brand Copy with Emma Givens

    This week's interview is with Emma, copywriter, content marketing strategist, and writing coach for women in business who feel overwhelmed by marketing strategy and content creation.
    Michelle and Emma have talked about the difference between copy and content writing. What types of copywriters are out there, and what kind of possibilities are to work with a copywriter.
    They've gone through the brand voice and foundational statements that set a business for success from a copywriter standpoint, how you can make sure that you measure up to their expectations of brand voice.
    Also, topics like the red signs when she knows a person DOES need copywriting help and when and why use contractions.
    WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee!
    For more on Emma, you can find her as @intrepidemma on Instagram. And you can check out her services through intrepidemma.com.
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma

    • 31 min
    Top 10 Tools for my Design Biz

    Top 10 Tools for my Design Biz

    In this episode, Michelle is breaking down her TOP 10 TOOL she uses to run her Design Business, what they’re and what the h… she uses them for!
    Get ideas of new tools you can start using today, to work in a more organized and more efficient way!
    She gets straight to the point with lots of insights so, get comfy, take a notebook and hit play!
    Resources mentioned in this episode:
    Check episode number 19 to get in DETAIL how Michelle's workflow looks like to be more productive and organized: Batch your Days - Week in the Life of a Brand Designer. Gsuite - Manage your email, calendar, docs, and much more in one place! Squarespace - Create your website. Basecamp - Michelle's favorite Project Management tool. Calendly - Booking calls tool.  Adobe Creative Cloud - Collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. Canva - Make quick, easy, and eye-catchy designs. Later - SM scheduler. Quickbooks - Smart, simple online accounting software for small businesses. Airtable - Get organized in a much better way than a spreadsheet. Harvest - To set and send from your estimates and invoices. WORK WITH MKW CREATIVE CO.
    Connect on social with Michelle at:
    Kiss My Aesthetic Facebook Group Facebook Page Instagram Tik Tok Pinterest YouTube LinkedIn
    Do you want to support Michelle and the MKA Podcast? You can do it as simple as inviting her to a coffee through Buy Me a Coffee!
    This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma
    These show notes contain affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

    • 15 min

Customer Reviews

4.9 out of 5
17 Ratings

17 Ratings

Marisa Burgett ,

**Business owners dream podcast**

MKW Creative.Co is amazing! She’s so good at explaining things concise and to the point. She sheds light on all things creative and even give small business owners tons of tips and tricks. Perfect for the people just starting out and even the seasoned business owners as well! Plus she has a really cute puppy so look out for him too. ☀️

TeresaRex ,

I keep having to run for a notebook for notes!!!

Every episode I learn something to benefit my business and designs, I gain confidence in my business and i have fun along the way. Michelle seems like your best friend and branding fairy godmother all rolled into one! I highly recommend!!

leaall20 ,

Michelle Knows Her Stuff!

I'm a long-time follower of Michelle's work. She has taught me so much over the years, and I love listening to her show. If you're a new designer and/or entrepreneur, you're gonna want to add this show to your queue.

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