129 episodes
Kiss My Aesthetic Podcast Michelle Wintersteen
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- Business
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4.7 • 41 Ratings
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The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
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What is a Fractional CMO? with Aimee Schuster
Founders: this one is for you!
Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales.
Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years supporting B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor and improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.
Tune in to gain valuable knowledge and practical advice for navigating the ever-evolving business landscape!
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In today's episode, we cover the following:
What is a fractional CMO? What is "selling the invisible"? Different stages of marketing funnel for organizations The value of SEO and sales methodologies Top struggles working with founders: AI's impact in the job market Scaling your business beyond yourself Trends in workplace cultures Benefits of working in-person Sources that inspire Aimee's work -----------------------
RESOURCES:
Read The E-Myth by Michael E. Gerber Read Built to Sell by John Warrillow
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Guest info:
To learn more about Aimee and her incredible insights on marketing you can follow her on LinkedIn, @AimeeHSchuster website, bandwidthstrategy.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Meet the Team: Online Business Manager Cody Garner-Howe
Please welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe!
In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episode is a must-listen for small online business owners.
Cody Garner-Howe is an operations and systems strategist! What does that mean? She takes a look at how your business is currently running, and searches for improvements in tools, technology, and systems to make your business processes work better for you. Her goal is to help entrepreneurs reclaim their time, make even better business decisions, and improve their product or service delivery to clients. Cody has five years of experience in SaaS and CRM system management for small, medium & enterprise size businesses. She specializes in Dubsado, Microsoft Dynamics 365, and Emarsys, but loves nothing more than learning the ins and outs of a new platform.
Tune in to gain valuable insights from Cody's experience and discover new ways to improve your own business!
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In today's episode, we cover the following:
Creating a smooth onboarding process with Dubsado Cody's top organizational tools What is a CRM and the value of tracking your client relationships Day in the life of working with MKW Creative Co. Launching her business and the services she's planning on How an OBM can add that customization for sending off fire proposals How setting up systems allows for smooth client conversations Maintaining team efficiency for success and growth -----------------------
RESOURCES:
Episode 119: Meet the team. Video editor Josefina Sign up for Dubsado
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Guest info:
To learn more about Cody, you can follow her on Instagram @CodyOBM, or visit her website, codygarnerhowe.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Common Branding Mistakes
Today we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game.
If these resonate with you, please share this episode to your stories!
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In today's episode, we cover the following:
Mistake #1: A lack of brand identity Mistake #2: Not understanding your target audience Mistake #3: Putting all of your eggs in one social media basket Mistake #4: Not repeating yourself enough Mistake #5: Ignoring your audience feedback Mistake #6: Inconsistent in messaging and copy Mistake #7: Changing your ideas too often Mistake #8: Not taking risks -----------------------
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
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2023 Cymbiotika San Diego Open with Ryan Redondo
Attention, tennis fans and newbies!
Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is community-focused.
If you're in the San Diego area you'll want to explore this thrilling event where tennis meets fun, health, and community.
Ryan Redondo is the Tournament Director for the 2023 Cymbiotika San Diego Open. Additionally, Ryan is the CEO of Youth Tennis San Diego, the 501c3 non-profit organization that owns and operates the Barnes Tennis Center where the event is held. The Barnes Tennis Center is a two-time National Facility of the Year recipient in the last three years and serves over 10,000 children throughout the city of San Diego. Ryan is also the CEO of Taktika Padel and the San Diego Stingrays (franchise in the Pro Padel League). Taktika Padel is the largest proprietor of Padel operations in the United States. Ryan is a two-time All-American out of San Diego State University and is dedicated to promoting and serving the city of San Diego through racquet sports.
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In today's episode, we cover the following:
What the Cymbiotika San Diego Open is An overview of the week: What to expect The partnership with Cymbiotika Exploring the theme for the event: Women in Wellness How Ryan has seen the WTA grow over the years How important branding is for an event Players to look out for this year The value of the Cymbiotika San Diego Open for the community
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RESOURCES:
Buy tickets to this year's Cymbiotika San Diego Open
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Guest info:
To learn more about the Cymbiotika San Diego Open, follow them on Instagram @SanDiegoOpen and Facebook@SanDiegoOpenSD, or visit their website, wtasdopen.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Bday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered States
How did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode!
Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes.
If you're interested in the wedding side of things, Sarah shares her insights on the value of selecting a theme to go deep in the planning.
As the owner of Sistered States, Sarah has over 6 years of experience producing weddings and events in the Dallas area and beyond. Her previous industry experience includes working for an event venue, a wedding florist, and an invitation company, which has given Sarah an extensive understanding of how to successfully execute an event from many different disciplines. Sarah has spent years cultivating relationships with the industry's top professionals to ensure the highest quality of service on your wedding day. Sistered States produces every scale of events, ranging from large formal wedding receptions to small intimate parties.
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In today's episode, we cover the following:
Selecting a vacation home: the importance of location and aesthetics Creating an invitation box that both celebrates the receiver and sets the tone of your event Tiptoeing the line between relatable and aspirational Sarah's thoughts on the wedding industry How she'd go around creating a Barbie-themed wedding that is not kitschy Designing a wedding welcome bag Using TikTok to create organic and unique behind-the-scenes wedding content Trend alerts: handwritten stationery and maximalism Creating memorable experiences
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RESOURCES:
Episode 118: How To Pitch Episode 081: Life According To Travel Wedding Planner Sistered States
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Guest info:
To follow Sarah's destination wedding adventures, you can follow her on Instagram and TikTok @SisteredStates, or visit her website, sisteredstates.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Scaling as a Freelancer with Sydney Edwards of Seeside Creative
If you're a freelancer and feel discouraged by a lack of work: this episode is required listening!
Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you!
Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive into their analytics, and grow their revenue. As the founder of Seeside Creative, Sydney combines her design, marketing, and strategy expertise to provide tailored solutions for her clients. With a focus on building long-term relationships and a data-driven approach, she helps businesses not only thrive but connect with their customers.
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In today's episode, we cover the following:
Sydney's origin story and how she helps her clients Michelle and Sydney's collaboration with Hotel Lobby Candle Lessons learned since starting her business Finding the balance and reigning it in when necessary Brands leaning into micro-influencers to bring in more revenue Maintaining and building client relationships Starting as a freelancer and pricing yourself: first, get paid to learn Work and travel: structuring your business in alignment with the lifestyle you desire -----------------------
RESOURCES:
Episode 113: Hotel Lobby Candle with Lindsay Silberman Want branding, marketing, or entrepreneurship advice? Leave Michelle a voicemail on SpeakPipe for a chance to have your question answered on the podcast!
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Guest info:
To follow Sydney's journey, you can follow her on Instagram @SeesideCreative, or visit her website, seesidecreative.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free atwww.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard
Customer Reviews
Super helpful & interesting!
Even if you’re not in marketing/digital creative biz, I find this podcast super insightful! We all spend crazy amounts of time on social media and being fed ads. Michelle covers tons of diverse topics and guests that help you better understand the tools and cyber world around you. I love it coming from just a regular user perspective!
Not just cheeky and fun, so resourceful!
I love the name of this podcast as well as all the goodness Michelle brings to the audience. She’s a natural speaker and is great at interviewing the best people!
THIS IS WHAT THE WORLD NEEDS TO HEAR
WOW. Beyond inspired by Michelle and the quality of content she provides. You can truly tell she is passionate about her career and the type of work she produces. I am a business owner myself and love that she is so real and open about her processes. Thank you MKW!
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