Kiss My Aesthetic Podcast

Michelle Wintersteen
  • 4.8 (47)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Kiss My Aesthetic Podcast

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

  1. 6 DAYS AGO

    Client Case Study: Lily Par

    Step onto the green and join Michelle and Kendall Kinsman in discussing women's activewear and Lily Par's branding project with MKW Creative Co. From lessons as an early-stage entrepreneur to brand vision and the secrets to creating a brand that’s not just a store but a destination, get ready for a hole-in-one episode.   Kendall Kinsman is the founder and owner of Lily Par, an elevated activewear boutique specializing in golf, tennis and pickleball apparel and accessories. Kendall has curated a collection of brands that provide the necessary function on the course and court so Lily Par customers can look their best, feel their best and play their best. Before starting Lily Par, Kendall worked in corporate finance for over 14 years. As a former Director of Financial Planning & Analysis and Asset Manager of Commercial Real Estate, Kendall was able to develop a wide breadth of technical and interpersonal skills. At Lily Par, Kendall is leveraging her career accomplishments with her passion for golf and fashion     ------------------------ In today's episode, we cover the following: Kendall's origin story The increase of femininity in activewear Getting started on Lily Par Brand vision and naming Barriers to entry into sports Realizing she needed professional branding Creating a memorable boutique experience Lessons in entrepreneurship Why branding is important Lily Par's 6-12 month plan Brand selectivity ----------------------- GUEST INFO: To learn more about Kendall and Lily Par, follow them on Instagram @LilyPar_SD, visit their website, LilyPar.com, and shop in-store when they open at 7606 Gerard Avenue in Downtown La Jolla.   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    43 min

  2. OCT 1

    Effective Website Design with Inkpot Creative

    Flip the script on boring website design and create a binge-worthy online presence. Join Michelle and the duo behind Inkpot Creative, KP and Jessie, who are here to inspire you to uplevel your about, portfolio, and landing pages. Unlock the secrets to using personal stories and just the right dash of bold colors to keep visitors hooked. Whether you're a creative looking to polish your digital portfolio or a brand eager to stand out, tune in to make your website a captivating place for connection and engagement.   KP and Jessie (both she/her) are the color-obsessed design duo behind Inkpot Creative®, a queer-led design studio building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different. They know exactly what it’s like to be the loud, bold, colorful outliers in their industry. That’s why they partner with creatives who aren’t afraid to express themselves loudly and go boldly against the grain. In addition to running Inkpot Creative®, they're the hosts of the Click to Convert Summit, The High-End Wedding Summit, and The Unexpected Entrepreneur Podcast. ------------------------ In today's episode, we cover the following: Inkpot's origin story Inkpot's offerings How website behaviour has shifted over the years Website non-negotiables To share your prices or to not share your prices on your website Creating a digestible landing page Creating a compelling portfolio page What to add to your about page How to use Dubsado to collect info for clients Trends they're excited about in website design The importance of copywriters Things to think about when starting a rebrand or website ----------------------- GUEST INFO: To learn more about KP, Jessie, and Inkpot, follow on TikTok, Instagram, and Facebook @InkpotCreative and visit their website, InkpotCreative.com ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    38 min

  3. SEP 24

    How to Build a Brag-worthy Brand Empire Pt 1

    In part 1 of this 4-part series, Michelle takes you through the branding presentation she created for the Fit Boss Blueprint Summit. Stick around if you want to elevate your re-brand to the next level. Today, you'll learn about defining your brand architecture, from your mission and values to structuring your offers to attract your dream clients and ditch unaligned projects for good.   ------------------------ In today's episode, we cover the following: How to create a brag-worthy brand empire Defining your values, mission, and vision Building your brand's legacy Attracting people with your brand's personality Considering your ideal clients Structuring your offers   Resources: Episode 134: How to Build Your Brand Architecture Episode 142: Client Case Study: Fit Boss Blueprint with Reuben Brooks Episode 146: My Brand Design Process, Step by Step Episode 156: Creating a Brag-Worthy Brand Strategy ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    24 min

  4. SEP 17

    Elevate Your PR Game with Maven Consulting

    Get ready to streamline your strategy and elevate your brand game with the PR powerhouse Jess Windell. Her and Michelle dive deep into the art of prioritizing tasks, planning holiday campaigns like a pro, and mastering the agile world of PR and marketing. Learn how to seize trends, craft relevant pitches, and draw inspiration from unexpected sources. Plus, hear about her mouth tape brand, Dryft Sleep.   Jess Windell is the founder and Chief Maven of Maven Consulting, a full-funnel PR firm for consumer brands, and co-founder of Dryft Sleep, a before-bed sleep consumables brand. After more than a dozen years of honing her skills in-house and at various agencies, Jess launched Maven Consulting in 2020. Her mission? To help consumer brands craft their PR strategies on their own terms and timeline. She believes in “the trifecta” of storytelling—telling the right story, at the right time, to the right audience.   ------------------------ In today's episode, we cover the following: What drew Jess to PR Roles and responsibilities of an in-house publicist Prioritization and planning in PR Building and maintaining relationships with stakeholders and brands Diagnosing brand opportunities How to stay on top of the trends Doing an in-depth competitor analysis and industry monitoring Her sleep wellness brand, Dryft Sleep Integrating PR with influencer marketing Strategic PR approaches ----------------------- GUEST INFO: To learn more about Jess and Maven Consulting, follow on LinkedIn @JessWindell, Instagram @Maven_Consulting and visit their website, MavenConsultingCo.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    44 min

  5. SEP 10

    10 Lessons From 10 Years in Business

    Unlock the secrets to a decade of entrepreneurial insight? Join Michelle as she shares the 10 powerful lessons learned from 10 years of running her own business. From riding the unpredictable waves of creativity to building a community that actually gets you, get the lowdown on hiring the right people, juggling work-life balance, and battling imposter syndrome.   ------------------------ In today's episode, we cover the following: Lesson #1: You can have it all, just not all at once Lesson #2: Creativity is like surfing a wave Lesson #3: Community is EVERYTHING Lesson #4: Hire people who do the things you hate Lesson #5: We work to live, not live to work Lesson #6: There's no limit to your success Lesson #7: Never stop learning Lesson #8: Imposter syndrome happens to everyone Lesson #9: Surround yourself with people who build you up Lesson #10: Your morals and values are most important Reflections on 10 years of MKW Creative Co. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    27 min

  6. SEP 3

    Building Bold Brands with Bright Eyes Creative Co

    Ever wonder why your social media posts aren't getting the action you desire? Today, Michelle is joined by Alexa Phillips of Bright Eyes Creative Co. to challenge you to infuse boldness and authenticity into your online presence. Plus you'll hear all about her recent career pivot and top inspirations. Hit play to turn your ideas into gold and leave the cookie-cutter strategies behind!   Alexa Phillips is a writer, brand strategist, and multi-passionate creative. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creators, coaches, and consultants monetize their creativity and zone of genius through content, courses, and productized offers. She is also the author of Creatives Anonymous, a weekly newsletter about what it means to be a modern-day creative. You can connect with her on LinkedIn, Threads, and Instagram.   ------------------------ In today's episode, we cover the following: Alexa's journalism background Alexa's previous business strategy and her current pivot How she strategizes with her clients The gamification of SEO and content quality Focus on connecting with who you want to work with, not competitors Combat online burnout by seeking offline inspiration Entrepreneurs who inspire her Being bold enough to stand out online Favorite group mentorship programs Marketing productized services Repeating messages on social for clarity ----------------------- RESOURCES: Subscribe to Creatives Anonymous Grow Your Own Brand with Coming Up Roses Join the waitlist for Brand-ed with Gem Creative Co. ----------------------- GUEST INFO: To learn more about Alexa and Bright Eyes Creative Co, follow her on Instagram @BrightEyesCreative, Threads @AlexaCPhillips, LinkedIn @AlexaCPhillips and visit her website BrightEyesCreative.co,   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    41 min

  7. AUG 27

    How to Stand Out on Socials with Shannon Segall

    Do you feel stuck on how to stand out in the oversaturated social media landscape? Buckle up because Michelle is joined by fellow social media expert Shannon Segall to chat about nailing your brand positioning, creating content that's actually useful to your clients, and how to adapt to the ebbs and flows of user behavior online. Plus, hear Shannon's story on how she became a digital nomad. Whether you're a social media manager or a brand determined to embrace authenticity online, this episode is the perfect mix of inspirational and insightful.   Shannon is a social media manager and mentor who helps female-led brands and freelancers get visible and monetize their brands on social media. After working for an Instagram Marketing Company and seeing firsthand how it could help up-level brands, cut through the noise, and connect with customers worldwide, Shannon decided to turn that knowledge and marketing obsession into a service. Trading in her cubicle for a one-way ticket, Shannon now runs her own social media management business from Australia, and hosts the podcast 'The Tropical Social'.   ------------------------ In today's episode, we cover the following: Becoming a digital nomad Living in Bali Creating her business and building packages How to stay up on the trends How to not spread yourself too thin Adapting to changes in user behavior Social media strategies Brand positioning on social media How to create content your audience wants Authenticity vs. oversharing online ------------------------ RESOURCES: Listen to Michelle's interview on Shannon's podcast Get $100 off Shannon's VIP Social Media Strategies when you DM her "MKW" for a discount! ----------------------- GUEST INFO: To learn more about Shannon and her business, follow her on Instagram and TikTok @ShannonSegall, listen to her podcast The Tropical Social, and visit their website, ShannonSegall.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    38 min

  8. AUG 20

    Client Case Study: Piano C Property Management

    Pop the prosecco and let’s toast to bella Italia! Join Michelle as she chats with Luigia, a real estate lawyer turned property manager, and owner of Piano C Property Management. Get ready to uncover the ins and outs of rebranding with MKW Creative Co, short-term letting, and the delicate dance of balancing tradition with modern tourism. Whether you’re dreaming of the Amalfi Coast or curious about property management, this episode promises a hearty dose of inspiration.   Luigia is a lawyer specialized in real estate. Her goal is to short let valuable properties to help the owners face the fixed costs of a second house and the tourists to have a more authentic experience compared to staying at a hotel.   ------------------------ In today's episode, we cover the following: What drew Luigia to hospitality What Piano C offers Fears of property owners How she grew her business How the partnership between Piano C and MKW Creative Co. began The rebranding process Using AI in a useful way Printed material and tangible marketing Feedback on the new branding from clients Insights of Airbnb Want to work with Piano C? Here's what you need to know Future goals with Piano C How the name Piano C came to be ----------------------- GUEST INFO: To learn more about Piano C Property Management, follow them on Instagram @PianoC.PropertyManagement and on TikTok @TheVillaLawyer, email Luigia at luigiagava@pianocpm.com, and visit their website, PianoCPM.com   ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard

    31 min
See All (183)

4.8
out of 5
47 Ratings

About

The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs. The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss. Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.

Information

  • Creator
    Michelle Wintersteen
  • Years Active
    2020 - 2024
  • Episodes
    183
  • Rating
    Clean
  • Copyright
    © MKW Creative Co
  • Show Website
    Kiss My Aesthetic Podcast

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