25 episodes

The Klaviyo Design podcast serves the broader world of design and the creative community navigating through conversations about graphic design, digital design, career advice, and other topics that are sure to be of interest to designers looking to grow professionally in their careers.

Klaviyo Design Podcast Klaviyo

    • Technology
    • 5.0 • 6 Ratings

The Klaviyo Design podcast serves the broader world of design and the creative community navigating through conversations about graphic design, digital design, career advice, and other topics that are sure to be of interest to designers looking to grow professionally in their careers.

    25 • Illustrations and Brand Identity

    25 • Illustrations and Brand Identity

    Illustrations are exercises in summary. The ability to take goals, proposed feelings, and aspirations into something visual that can be universally understood across languages and cultures is very challenging… how do people do it?

    Klaviyo designers Charlie Coombs, Gui Schmitt, and Sam Beachell take a look behind the scenes and talk about the process and challenges of creating illustrations for branding purposes. We also highlight some of our favorite pieces of branded illustrations done by other companies. Getting visual on a podcast is not easy, so make sure to refer to the links below!

    ================
    Material Design / Google Illustrations • https://mayastepien.nl/googlecalendar.html
    Sno-Cone Klaviyo Shirt Illustrations • https://dribbble.com/shots/5630486-Email-Sno-Cone
    Klaviyo 2020 Product Illustrations • https://dribbble.com/shots/14835043-Klaviyo-Iconography-2020
    Hipmunk mascot • http://files.guischmitt.com/iblzdk
    Color theory • https://99designs.com/blog/tips/the-7-step-guide-to-understanding-color-theory/


    ✨ Recommendations ✨
    Blush Design • https://blush.design/
    The Noun Project • https://thenounproject.com/
    Foundation • https://foundation.app/
    Communication Arts Magazine • https://www.commarts.com/magazine/2021-illustration
    Field Notes • https://fieldnotesbrand.com/


    Featuring
    Charlie Coombs - Senior Visual Designer
    Gui Schmitt - Product Designer
    Sam Beachell - Lead Designer II

    Music credit: Christian Gentry, Muzak 1
    Edited by: Aaron Goeglein

    • 57 min
    24 • Freelance / Agency / In-house Design Career Revisited

    24 • Freelance / Agency / In-house Design Career Revisited

    When pursuing a career in design, there are many paths that you can take  - which one is the right one for you? Be a freelancer and chart your own path? Find a job on an agency and explore a wide range of assignments with the same team? Get a job on an in-house team and go deep into a problem space? Ah, the dilemma!

    Tune in, as Karen Muller, Charlie Coombs, Sam Beachell, Tim Dwyer, and Gui Schmitt share their experiences and tips navigating the maze of job opportunities.

    ✨ Recommendations ✨

    Eric Singer Explainer Videos • https://www.youtube.com/watch?v=NvDvESEXcgE&list=PLt-UvOEPhKmgSOcAqtjRSxSUqTrkPvzXo
    Good One Podcast • https://www.vulture.com/news/good-one-podcast/
    LogoLounge Book 12 • https://www.logolounge.com/book12winners
    Muzli Extension • https://chrome.google.com/webstore/detail/muzli-2-stay-inspired/glcipcfhmopcgidicgdociohdoicpdfc
    CleanShot X • https://cleanshot.com/
    Xbox Game Pass • https://www.xbox.com/en-US/xbox-game-pass

    Featuring
    Karen Muller - Senior Copywriter
    Gui Schmitt - Product Designer
    Charlie Coombs - Senior Visual Designer
    Sam Beachell - Lead Designer II
    Tim Dwyer - Senior Digital Designer

    Music credit: Christian Gentry, Muzak 1
    Edited by: Aaron Goeglein

    • 48 min
    23 • Black Friday and Cyber Monday 2020 Extravaganza

    23 • Black Friday and Cyber Monday 2020 Extravaganza

    For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event". 
    How do we get ready for the big day? 
    Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞

    === 🔗 References ===
    Keepa, Amazon price tracker • https://keepa.com/#!
    Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020

    === ✨ Recommendations ✨ ===
    Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/
    Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt
    Refactoring UI Book • https://refactoringui.com/book/
    How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson
    Oculus Quest 2 • https://www.oculus.com/quest-2/
    Beat Saber • https://www.beatsaber.com

    Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com.
    If you like the show, consider leaving a review on the Apple Podcasts, it really helps!

    ––––––––––––––––––

    Adeniyi Sonoiki, Associate Product Designer
    Ally Hangartner, Senior Product Designer
    Bram Oosten, Product Designer
    Guilherme Schmitt, Product Designer

    Edited by: Aaron Goeglein

    • 38 min
    22 • Keeping Up With The Design Trends

    22 • Keeping Up With The Design Trends

    Trends in design come and go. But… where do they come from? How do you know which ones are worth paying attention to and not just some fad? Is everything a never-ending cycle?

    In this episode of the Klaviyo Design Podcast, we discuss how design trends play a role in our work. We also reflect on which upcoming trends in style and user experience are worth paying attention to and which ones are better left behind in the fad category.

    === 🔗 References ===
    Neumorphism • https://www.justinmind.com/blog/neumorphism-ui/
    Neumorphism in-car UI • https://www.theverge.com/transportation/2019/11/17/20967565/ford-mustang-mach-e-electric-suv-specs-price-la-auto-show-2019
    Playstations mobile app navigation • https://blog.playstation.com/2020/10/28/introducing-the-new-playstation-app-redesigned-to-enhance-your-gaming-experiences-on-ps4-and-ps5/
    3D illustrations on Dribbble • https://dribbble.com/search/3d
    Design to prevent misinformation • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html
    iOS 14 Do Not Track • https://blog.twitter.com/en_us/topics/company/2020/covid19-vaccine.html
    Facebook Frictionless Sharing initiative • https://flatworldbusiness.wordpress.com/2012/10/03/from-trend-to-fad/
    How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did
    • https://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/?sh=61d0ebca6668
    TikTok For You Algorithm Explained • https://www.wired.com/story/tiktok-finally-explains-for-you-algorithm-works/

    === ✨ Recommendations ===
    Feedly • https://feedly.com/
    Omsom • https://omsom.com/
    Watch Dogs: Legion • https://www.ubisoft.com/en-us/game/watch-dogs/legion

    Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com.
    If you like the show, consider leaving a review on the Apple Podcasts, it really helps!

    ––––––––––––––––––

    Adeniyi Sonoiki, Product Designer
    Don Ton, Product Designer
    Guilherme Schmitt, Product Designer

    Edited by: Aaron Goeglein

    • 47 min
    21 • Handling Feedback

    21 • Handling Feedback

    The journey of learning more always starts with a question. But requesting feedback is only part of the puzzle of building better designs. Properly interpreting any input to our work is just as important. In this contemplative episode Klaviyo designers Gui Schmitt, Marissa Mac, and Robert Yu discuss how to overcome our natural blind spots, reject spontaneous reactions of defense and bring a growth mindset to feedback discussions.

    ✨ RECOMMENDATIONS ✨
    Codenames • https://www.amazon.com/Czech-Games-00031CGE-Codenames/dp/B014Q1XX9S
    Adobe Lightroom for iPhone • https://apps.apple.com/us/app/adobe-lightroom-photo-editor/id878783582
    Sister Sister on Netflix • https://www.netflix.com/title/70157256
    Downeast Cider • https://downeastcider.com/
    Loom • https://www.loom.com/
    Among Us • http://www.innersloth.com/gameAmongUs.php
    Thanks for the Feedback: The Science and Art of Receiving Feedback Well • https://www.amazon.com/Thanks-Feedback-Science-Receiving-Well/dp/0670014664
    Villagers Boardgame • https://www.kickstarter.com/projects/sinisterfish/villagers-card-drafting-and-village-building-for-1

    Have any feedback for us here at the Klaviyo Design Team? Send an email to designpodcast@klaviyo.com.
    If you like the show, consider leaving a review on the Apple Podcasts, it really helps!

    • 36 min
    20 • Career Paths for Designers

    20 • Career Paths for Designers

    With 2020 bringing a set of new challenges to design teams everywhere, the designers at Klaviyo took the opportunity to rethink our career progression system. In this self-reflective episode, we dive deep into how that process went about, and how other teams might tackle this challenge. 

    We chat about career progression in design, how to measure change as you grow, how management path should be considered, and how designers should focus on growth and learning over meaningless titles.

    === RECOMMENDATIONS ===
    Poolside.fm • https://poolside.fm/
    DBBD The Design of Business | The Business of Design Podcast • https://designobserver.com/designofbusiness
    Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace • https://www.amazon.com/Orbiting-Giant-Hairball-Corporate-Surviving/dp/0670879835

    • 47 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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