12 min

Know, Like, and Trust in 2021: The New Minimum #12‪1‬ The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing

    • Marketing

It wasn’t all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor.

TOPICS DISCUSSED IN THIS EPISODE:



* Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost

* I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward

* What my whiskey habits have to do with building your know, like, and trust factor

* Adding stats to your communication as a way to build trust

* Drawing a line as your new baseline for product/service quality

* Remembering we inspire others all the time



QUOTABLES:



“Finding a way to enchant your clients with how you describe things makes you memorable and that’s ALWAYS important.” – @britneygardnerClick To Tweet





“We’re not talking about putting out a good product, that’s the baseline. The minimum.” – @britneygardnerClick To Tweet





“How are you setting yourself apart so well that your clients (and sometimes not even clients yet!) turn into evangelists?” – @britneygardnerClick To Tweet





“You’d be surprised who’s looking at you for inspiration.” – @britneygardnerClick To Tweet



RESOURCES MENTIONED:



* The Westgate menu

* Adding Delight Into Your Business #117



Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

TO BUILD YOUR BRAND:

It wasn’t all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor.

TOPICS DISCUSSED IN THIS EPISODE:



* Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost

* I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward

* What my whiskey habits have to do with building your know, like, and trust factor

* Adding stats to your communication as a way to build trust

* Drawing a line as your new baseline for product/service quality

* Remembering we inspire others all the time



QUOTABLES:



“Finding a way to enchant your clients with how you describe things makes you memorable and that’s ALWAYS important.” – @britneygardnerClick To Tweet





“We’re not talking about putting out a good product, that’s the baseline. The minimum.” – @britneygardnerClick To Tweet





“How are you setting yourself apart so well that your clients (and sometimes not even clients yet!) turn into evangelists?” – @britneygardnerClick To Tweet





“You’d be surprised who’s looking at you for inspiration.” – @britneygardnerClick To Tweet



RESOURCES MENTIONED:



* The Westgate menu

* Adding Delight Into Your Business #117



Stitcher | Google Play Podcasts | Podcast Feed | How To Subscribe

LEAVE A RATING & REVIEW HERE

TO BUILD YOUR BRAND:

12 min

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