133 episodes

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketin‪g‬ Britney Gardner: Marketing Strategist

    • Marketing
    • 5.0 • 42 Ratings

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

    Designing a Course That Actually Teaches with Katie M. Smith

    Designing a Course That Actually Teaches with Katie M. Smith

    Britney talks with Katie Smith, a course creation coach. Katie brings her background in education and Understanding By Design to talk about creating digital info products that actually teach your students to create on their own.

    TOPICS DISCUSSED IN THIS EPISODE:



    * The three steps in the Understanding By Design process

    * The first question you need to answer before starting to create a digital info product

    * How to choose the starting point for your course or product–and why it’s a lot like niching

    * Katie talks about altering Bloom’s Taxonomy from the education field to course creators online

    * The four steps in Bloom’s for Business: foundations, tactics, techniques, and creation

    * We have a great back and forth dialogue on creating codependency in online education

    * Is a value ladder creating codependency or meeting your client where they’re at?

    * Katie talks about how course creators can inadvertently create products that don’t help their students the way they intended

    * The importance of a course lexicon



    QUOTABLES:



    “When you are creating a course, your goal should be to teach your clients to create, so they can then move on to the next step in their business.”Click To Tweet





    “We rush to put out these programs, but we don’t necessarily think about–can they then survive without me?”Click To Tweet





    “Everybody has an ideal client, but your specific product might just be targeting them at one specific stage in their business.”Click To Tweet





    “You’re taking your clients through this learning process where they are learning the terms that they need to learn and then the tactics they need, and then how to implement their tactics and then how to create on their own.”Click To Tweet





    “If you do not deliver your on your promise–what you say you’re going to deliver in your course–that’s really going to harm your trust factor.”a href='https://twitter.com/share?text=%E2%80%9CIf+you+do+not+deliver+your+on+your+promise%E2%80%93what+you+say+you%27re+going+to+deliver+in+your+course%E2%80%93that%27s+really+going+to+harm+your+trust+factor.%22&via=britneygardner&related=britneygardner&url=https://britneygardner.com/designing-a-course-that-actually-teaches-133-with-katie-...

    • 25 min
    Sticky Content

    Sticky Content

    While content marketing isn’t new, it’s still not being done well by so many online service businesses! Sticky content–the kind of content your audience remembers and actually converts lookers into buyers–is the key to using content as a top-of-funnel marketing strategy.

    TOPICS DISCUSSED IN THIS EPISODE:



    * We define “sticky content” as the content that converts lookers into buyers

    * The three things you need in place before you can easily create sticky content

    * The parts of your “brand” you want to know when it comes to marketing

    * How to incorporate your personality and core values in your content

    * We define a brand promise

    * The basics of marketing to your best client

    * Why the best referrals come from knowing your best client really well

    * Being the unicorn to your people

    * Finally, the difference between a content system and a content strategy



    QUOTABLES:



    “Sticky content depends on knowing your best person really, really well – and you can’t do that unless you stick to the trifecta: your brand, your offer, and your best client.” – @britneygardnerClick To Tweet





    “Sticky content is the kind of content that hours after reading, viewing, or hearing it, your audience is still thinking about.” – @britneygardnerClick To Tweet





    “Knowing your personality is the first step to showing it.” – @britneygardnerClick To Tweet





    “Sticky content depends on know where you, your offer, and your best client meet.” – @britneygardnerClick To Tweet





    “We’re not nightmares; we’re unicorns. Because with the match of our particular set of skills and our best client’s particular problem, we’re the unicorn solver of that problem.” – @britneygardnerClick To Tweet



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    • 20 min
    Tie Your Why To Numbers and Visuals with Dawn Foster

    Tie Your Why To Numbers and Visuals with Dawn Foster

    Marketing consultant Dawn Foster started on the art and design side of marketing before moving to the strategy side and marries the two in a unique that provides a secret sauce perspective on marketing campaigns.

    TOPICS DISCUSSED IN THIS EPISODE:



    * One of Dawn’s secret weapons: that she understands both the creative and analytical of marketing

    * When trying to make it to the next level of growth, a lot of solopreneurs forget to focus on the “why” of their brand

    * Putting your “brand why” upfront helps people connect to you

    * Dawn details the ways in which you can share your why

    * Connecting the dots on your brand why with the analytical numbers side of marketing

    * Using a full orchestra analogy to compare the sound of a single instrument versus a whole orchestra when looking at a single marketing mechanism against a whole strategy

    * How imagery, shapes, and colors aid a strategic marketing strategy

    * Dawn’s marketing game of how fast she can pinpoint which company made a commercial

    * How to tie in your visuals so they bolster that brand

    * Dawn’s take on what a brand refresh should do



    QUOTABLES:



    “We’re living in the age of social media; people want to connect with who you are. When you include the ‘why’ in that, it pulls back the curtain.” – Dawn FosterClick To Tweet





    “You why should attach to your overall goal for your business, and your goal will attach to your numbers.” – Dawn FosterClick To Tweet





    “Shapes and colors, that’s going to really help give me the emotional cues that are going to make whatever you’re trying to say to me even stronger.” – Dawn FosterClick To Tweet





    “You can always tell when a company has done their due diligence/has a significant budget where they can get away with, ‘I’m just going to show you something.’ Like, my brand is that strong where you only need to see, you don’t…Click To Tweet





    “What does your brand sound like? Are you snarky, are you funny, are you serious, education? All of that goes into creating what that brand looks like and the visuals that live with it. Once you’ve got that set, you shouldn’t stray…a href='https://tw...

    • 23 min
    3 Reasons Your Offer Failed (That Have Nothing To Do With Your Content)

    3 Reasons Your Offer Failed (That Have Nothing To Do With Your Content)

    As more people step into the online learning industry, we need to ensure we’re putting out GOOD offers. But even with a good offer, there’s no success guarantee. Listen in for three reasons your offer might have failed that have nothing to do with the quality of the offer itself.

    TOPICS DISCUSSED IN THIS EPISODE:



    * The online learning industry is exploding as a result of pandemic life, but it doesn’t mean we have better courses out there

    * Why you need more than courage and guts for a successful offer

    * The three things to focus on so your offer is more successful on the next go around

    * The big problem with a pre-launch runway

    * Why you need to enable a visibility plan all the time

    * The kind of messaging you want to use to prime your audience for your offer

    * How to increase the likelihood your audience will get the results you promise

    * How the Pareto Principle applies to launches and the online learning industry

    * The importance to your mindset of knowing numbers upfront



    QUOTABLES:



    “If you don’t address some of these issues, the next time you relaunch an offer you might have the exact same problems that you carry into that next launch.” – @britneygardnerClick To Tweet





    “Putting your offer, your course, your program, your digital info product out there–takes courage and guts, but courage and guts are not all that is needed.” – @britneygardnerClick To Tweet





    “I don’t like calling it a pre-launch runway because it implies you’re only putting content out before you launch.” – @britneygardnerClick To Tweet





    “Many feel like they had a failure of launch because they didn’t hit the numbers they were expecting. If they had known  the standard industry rates of conversion up front, they might not look at their offers as failures, they…Click To Tweet



    RESOURCES MENTIONED:



    * CPAC National Anthem A Cappella

    * The Myth of the Pre-Launch Runway

    • 19 min
    The Speaker's Checklist: What 3 Things You Need To Know with Robbie Crabtree

    The Speaker's Checklist: What 3 Things You Need To Know with Robbie Crabtree

    Trial lawyer Robbie Crabtree teaches entrepreneurs to become better communicators, speakers, and storytellers with Performative Speaking. He covers the three things you must address before starting a live, webinar, or story.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How a big courtroom win led Robbie to take Performative Speaking beyond the law community

    * Competitive storytelling- what it is and what it does for us in today’s noisy online world

    * How storytelling transcends screens, whether it’s a movie or Zoom meeting

    * The three things you need to think through before starting a Facebook live, a story, webinar, etc: your goal, the emotion you want your audience to feel, the one central idea your audience should walk away with

    * How the emotion and theme work together to help your audience remember

    * Choosing the right story for your stated goal and build the emotion to accomplish that goal

    * Stories allow us to brag without feeling like it’s bragging

    * The natural progression from a story to a call to action



    QUOTABLES:



    “There’s incredible power in our words when we use them correctly and powerfully. We have the opportunity to change lives and influence the world around us.” – @robbiecrabClick To Tweet





    “It’s a game of competitive storytelling. We are trying to connect with our audience…and convince them we’re right.” – @robbiecrabClick To Tweet





    “The beautiful thing about stories is they allow us to create both credibility and likability at the same time.” – @robbiecrabClick To Tweet





    “Life is one big book of stories and each day is like its own page of that bigger story. You’ve lived a life and you have stories to tell.” – @robbiecrabClick To Tweet





    “We’re trying to create these really engaging moments to connect, in a way that allows us to brag without it feeling like we’re bragging.” – @robbiecraba href='https://twitter.com/share?text=%E2%80%9CWe%27re+trying+to+create+these+really+engaging+moments+to+connect%2C+in+a+way+that+allows+us+to+brag+without+it+feeling+like+we%27re+bragging.%22+-+%40robbiecrab&via=britneygardner&related=britneygardner&url=https://britneygardner.

    • 30 min
    Strong Marketing: How to Lead #128

    Strong Marketing: How to Lead #128

    We explore the parallels between great movie speeches and how to be a leader in your marketing. We cover the relationship between you, the marketer, and your audience, how to pitch yourself as a podcast guest, and the importance of your one thing.

    TOPICS DISCUSSED IN THIS EPISODE:



    * The great response I got from the episode on showmanship

    * Using great movie speeches as inspiration for marketing lessons

    * My rant on awful podcast pitches–and how I’m going to be stronger in my response from here on out

    * Why strength in marketing means you need to be really clear on the one thing you’re so good at, you can’t help but help others



    QUOTABLES:



    “I love that word marketing. Covers all manners of sins, doesn’t it?” – @britneygardnerClick To Tweet





    “A friend who bullies us is no longer a friend. And since bullies only respond to strength, from now onward I will be prepared to be much stronger.” – Love ActuallyClick To Tweet





    “We can lose sight of our one thing ’cause we’re so busy doing all the marketing things, we forgot to do our jobs. Well, that ends right now.” – @britneygardnerClick To Tweet





    “Strength in marketing means you’re so clear on the one thing you do, the thing that lights you up, you can’t NOT help others.” – @britneygardnerClick To Tweet





    “It’s always about adding value. How can you add value to my audience so the 20, 30 minutes they spend with you help them grow?” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * How to Pitch with Angie Trueblood #99



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    • 19 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

Tall Chris Porter ,

Great Content - Great Guests

Love the format of this podcast, and Britney is fantastic at asking questions and engaging with the guest. I really like the quality of the conversations on this show.

Bill Flynn (future guest! ;-) ,

Excellent interviewer

Britney does an excellent job of balancing staying on topic and veering away when appropriate. She has palpable enthusiasm for the topic and the guest. It was a pleasure to have been one.

StyleStoring ,

Amazing Content & Easy to Digest

If you are looking for real and relevant content this is it. Look no further! Binge listening all episodes.

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