150 episodes

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing Britney Gardner: Marketing Strategist

    • Business
    • 5.0 • 48 Ratings

Learn how to market your small business online with the Know, Like, & Trust Show podcast. Marketing Strategist and Host Britney Gardner and guests explore how to build an authentic personal brand while using marketing automation in a way that’s not sleazy or soulless. With the right strategies in place, you’ll have everything you need to amp up your know, like, trust factor so you can build better relationships with your audience and clients.

    Depth + Beauty = Your Business’s ATM Machine

    Depth + Beauty = Your Business’s ATM Machine

    Ever heard “cash flow is king?” We’re going to be talking about that along with the concepts of depth and beauty as they apply to your business, and we’re doing that right here on my anniversary, 150th episode!









    Topics discussed in this episode:









    * Why depth and beauty matter for your business* Truths about organic marketingHow to create authority with your content* Your business as an ATM machine* Three ways you can create that cash flow for your business









    Quotables:











    If you have a business built on depth AND beauty, all the updates in the world cannot harm your business.



    Britney Gardner



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    A pretty Facebook ad might have converted before, but it's gotta have some substance to stand out today.



    Britney Gardner



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    If you think your potential clients aren't doing a quick check through your social media to see if you really know what you're talking about — even if they didn't find you on social media — you're wrong. We're all doing this. I promise.



    Britney Gardner



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    Depth and beauty are always going to show up in my life.



    Britney Gardner



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    • 27 min
    Two Content Strategists, Same Goal

    Two Content Strategists, Same Goal

    For the very first time on the Know, Like & Trust Show, another content strategist is joining me. Abby Herman is here today to chat about the importance of listening to your audience and creating the ideal content journey from pre-client to off-boarding. 









    Topics discussed in this episode:









    * How Abby got started in content strategy* The importance of knowing your desired outcome so you can craft the right strategy* How your audience can help you figure out what you actually want* Where to start with your content if you don’t have a large, engaged audience* How to get the most impact out of your surveys* Why Abby believes your content journey should look like and the importance of offboarding









    Transcript:























    Quotables:











    "My clients thought that they wanted this tangible thing like a blog post or email sequence, when in reality it is the outcome that you actually want. It is attracting the right people to you, it is educating your audience, it is entertaining your audience, it is getting the information out there that needs to be out there in your industry."



    Abby Herman



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    "You have to put yourself in the mind of the people who you are trying to attract. What is it that they want? You can think you know what your audience needs and wants, but until you're actually talking to them, and asking them those questions, and paying attention to what they're posting on social media, and at the content they're putting out there, you don't actually know."



    Abby Herman

    a href="https://twitter.com/intent/tweet?text=%22You+have+to+put+yourself+in+the+mind+of+the+people+who+you+are+trying+to+attract.+What+is+it+that+they+want%3F+You+can+think+you+know+what+your+audience+needs+and+wants%2C+but+until+you%27re+actually+talking+to+them%2C+and+asking+them+those+questions%2C+and+paying+attention+to+what+they%27re+posting+on+social+media%2C+and+at+the+content+they%27re+putting+out+there%2C+you+don%27t+actually+know.%22+%E2%80%94+Abby+Herman&url=https%3A%2F%2Fbritneygardner.com%2Ffeed%2Fpodcast%2F&via=britneygardner" class="elementor-...

    • 25 min
    Under Promise, Over Deliver

    Under Promise, Over Deliver

    Today we’re going to talk about the “under promise and over deliver” cliché, but we’re going to be talking about it through the lens of the Know, Like & Trust factor. You’ll learn how to shape your audience’s perception of you while holding tight to your boundaries.









    Topics discussed in this episode:









    * Why setting expectations up front is the key in building your Know, Like & Trust factor* Letting your content act as a filter for ideal clients* How to not only build trust with your audience, but keep it once they convert to a customer* How to successfully move from a 1:1 platform to 1:many* The importance of onboarding and off-boarding process and how it affects your ability to under promise and over deliver.* Remembering that you ultimately get to shape your customers perception of you and the experience they have working with you









    Quotables:











    What is the best way to kill your Know, Like & Trust factor? Not living up to expectations. This doesn't mean you have to run yourself ragged, but setting expectations is your responsibility.



    Britney Gardner



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    I want to build an audience of action takers.



    Britney Gardner



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    The most important part of under promising and over delivering is that you have to have healthy boundaries.



    Britney Gardner



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    If you have solid boundaries, if you're someone like me, you do need to be aware that sometimes a little compassion is needed, even if you overstep your boundaries. We're all human, we all get to change.



    Britney Gardner

    a href="https://twitter.com/intent/tweet?text=If+you+have+solid+boundaries%2C+if+you%27re+someone+like+me%2C+you+do+need+to+be+aware...

    • 15 min
    Action Cures Fear

    Action Cures Fear

    Welcome to today’s episode, today we’re going to be talking about everyone’s favorite topic, Imposter Syndrome, and how you can move through it with action and cure your fears.









    Topics discussed in this episode:









    * The two layers of Imposter Syndrome that we most commonly encounter as business owners* How consistent visibility will help you show up with more confidence and why content helps cure Imposter Syndrome* How showing up will help you refine your framework and clearly define your product suite* Why your mindset is even more important than your skillset









    Quotables:











    Imposter Syndrome is such a big deal, because as you are up-leveling your skill set, you need to up-level your actual action as well.



    Britney Gardner



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    All that writing and talking will teach you something important - that you know what you're doing.



    Britney Gardner



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    Nothing I have ever taught was developed overnight.



    Britney Gardner



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    We can all learn a skillset, but unless we learn the mindset, Imposter Syndrome will be here to stay.



    Britney Gardner



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    You can always become better with written work.



    Britney Gardner

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    • 16 min
    Building Authority Means Showing Up with Patti Haus

    Building Authority Means Showing Up with Patti Haus

    Have you shied away from consistent visibility because it feels impossible as an introvert? Patti Haus, speaker and copywriter, is on the show today to share how she embraced visibility (even as an introvert) to build her freelance business year after year. She’ll make a believer out of any visibility skeptic out there while giving actionable steps to take today to grow your own online presence.









    Topics discussed in this episode:









    * How Patti has come to brace visibility to build her freelance business* Weighing comfortability versus the desire for growth and success* How to find a healthy balance between visibility and being an introvert* How Patti’s skeptical nature played into her visibility* The difference between the quality of a cold traffic client and someone who has found your via your visibility efforts* Mindset tricks from Patti to combat the fear of visibility* How increased visibility online can help with in person events









    Transcript:























    Quotables:











    I'm not skeptical anymore. I've definitely had enough anecdotal evidence to show me that it [visibility] 100% works.



    Patti Haus



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    I forced myself to sit with the discomfort of being uncomfortable and nothing bad happened.



    Patti Haus



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    I just feel so much more confident in myself as a copywriter. I don't think you can write and speak on a specific topic and not eventually come to the realization that you do know what you're talking about.



    Patti Haus



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    • 26 min
    Your Authentic, Automated Marketing Machine

    Your Authentic, Automated Marketing Machine

    Your business needs traffic and a well defined pathway (AKA a funnel). I’m often asked which is more important for business growth. My answer? They’re equally important, and they have to play well with each other to really serve as assets in your business. So today I’m sharing exactly how to make this happen. 









    Topics discussed in this episode:









    * The importance of traffic and a well defined funnel and why you can’t have one without the other* The 3 types of content you can create and the pros and cons of each one* How to build out your marketing funnel so you attract the right audience and meet your goals* Merging your traffic and your funnel assets* Decreasing confusion for you audience so they can purchase with confidence









    Quotables:











    Your traffic and your funnel are equally important and they have to play well with each other to really serve as assets in your business.



    Britney Gardner



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    Your branding shouldn’t be getting a lot of yeses. Your brand should turn off more people than it turns on.



    Britney Gardner



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    A truly great funnel that executes both authentically and automatically will have a lot of moving parts.



    Britney Gardner



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    In today’s world of a smaller attention span than a goldfish, we have to remember that a confused mind doesn’t buy.



    Britney Gardner

    • 19 min

Customer Reviews

5.0 out of 5
48 Ratings

48 Ratings

phoenix-joli ,

Crisp, actionable advice

I love a podcast that values my time AND delivers on content. Britney has created a library of episodes I can turn to when I’m up against a problem and want a clear, honest bit of knowledge to apply now.

Mountain165 ,

Great combo of stories and actionable tips and strategies

Thanks for these bite-sized episodes that are packed with new ways at looking at marketing strategy and actionable tips to implement.

12345Graham ,

Great content

I’m grateful I found The Know Like and Trust Podcast! So much value for entrepreneurs, both in Britney’s solo episodes and her interviews! I highly recommend!

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