111 episodes

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

The Know Like & Trust Show with Britney Gardner: Personal Branding | Marketing | Business Success Britney Gardner: Brand Strategist and Marketing Photographer

    • Marketing
    • 5.0 • 37 Ratings

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

    Stop Making These 4 Content Mistakes #111

    Stop Making These 4 Content Mistakes #111

     

     

    Online service businesses build brand awareness with content, but the kind of content you put out there can shape your brand in a good or bad way. Listen in to four content mistakes you want to avoid.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why making (simple) content mistakes can harm your business

    * The danger of content that blends in

    * Why backing up your opinions sets you up as a leader in your niche

    * Generic = forgettable

    * What confidence does for your content strategy

    * The problem with sharing factual information

    * How you can make sharing quotes an effective part of your content strategy

    * What generic prompts are good for, and when to avoid them

    * How to create your own prompts

    * Whose opinions to avoid



    QUOTABLES:



    “You absolutely must state your opinions with authority to create enough leadership in your niche that people will be willing to spend some of their time on your content.” – @britneygardnerClick To Tweet





    “The impact you make is a direct result of your willingness to be seen.” – @britneygardnerClick To Tweet





    “When you are fully confident in the services you offer, you will have opinions naturally. And when you know your stuff, you really can’t help but share it.” – @britneygardnerClick To Tweet





    “Using a generic content prompt list is the digital version of eenie-meenie-mynie-moe–and about as effective.” – @britneygardnerClick To Tweet





    “My opinion of your content doesn’t matter. The only person’s opinion you should give credence to is your best client’s.” – @britneygardnerClick To Tweet





    “If you want to create a visibility plan that attracts clients into your unique business, you need to be authentic to the unique thread that ties YOU to your best client.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIf+you+want+to+create+a+visibility+plan+that+attracts+clients+into+your+unique+business%2C+you+need+to+be+authentic+to+the+unique+thread+that+...

    • 18 min
    Instagram Story Strategy #110 with Sheila Streetman

    Instagram Story Strategy #110 with Sheila Streetman

    Sheila Streetman and I discuss all things Instagram story strategy, creating your own “prompts,” and getting comfortable in a new business endeavor.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How Sheila made a business move based on the client feedback she received

    * Sheila’s take on “do it scared”

    * Why a long career in one field doesn’t mean you skip over the learning phase in your new endeavor

    * The benefits of polling your community

    * Sheila’s go-to sandwich technique for getting poll results

    * The best way to build a warm and engaged audience on Instagram

    * Sheila’s take on feed posts versus story posts

    * How long it took each of us to become comfortable with making mistakes and showing our authentic selves

    * How to bank on our human nosiness



    QUOTABLES:



    We all feel comparisonitis and Imposter Syndrome comes up, but if I am a little bit ahead of the people that need my help I’m in a good position.Click To Tweet





    Your people are waiting for you.Click To Tweet





    You really have to think about who you’re asking the question to, to get an answer that works for you.Click To Tweet





    If you talk about your offer on Instagram Stories once a week, it’s like 12 months before they make a purchase.Click To Tweet





    It’s hard to show up as you, but the more you do it, you build that confidence. And definitely on stories, it does get easier because you have the momentum from the day before.Click To Tweet



    MORE ON SHEILA:

    Website | Instagram

    RESOURCES MENTIONED:



    * How to work with Sheila



    Stitcher | a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/I3tpz6y7rsi5rhtfrmu3mn3wmpm?t%3DThe_Know_Like_%2526_Trust_Show:_Personal_Branding_%257C_Marketing_%257C_Business_Success%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" target="_...

    • 25 min
    Content, Schmontent #109

    Content, Schmontent #109

     

     

    Everyone talks about content, some groan about the neverending content creation hamster wheel, and the rare few have a great content plan. If you just hit Q4 and realized you haven’t accomplished what you hoped in 2020, it might be time to look at your visibility plan and change up the kind of content you’re putting out there.

    TOPICS DISCUSSED IN THIS EPISODE:







    * Why people have a love-hate relationship with content

    * The real reason you want to set up a visibility plan

    * What happens when you set up your business so your audience feels seen by you

    * What kind of content you want to avoid, and the three types of content you want to include

    * Why holding back on your personal beliefs will increase doubt

    * Why a visibility plan bridges the gap for audience members who aren’t ready to invest with you







    QUOTABLES:



    “When you have a visibility plan, when you have a system and a way of creating content, it allows you to be seen so you can build an audience.” – @britneygardnerClick To Tweet





    “If content and marketing are not what you got into business to do, you don’t have to be doing it all the time. You don’t have to be on the hamster wheel of marketing if you set up a visibility plan.” – @britneygardnerClick To Tweet





    “You need to be caring and consistent enough for people to trust you. They need to believe that YOU believe in THEM.” – @britneygardnerClick To Tweet





    “The only way for you to meet your audience where they’re at is to put out content that shifts their long-held beliefs into a place where they see possibility, see how it can benefit their life or situation.” – @britneygardnerClick To Tweet





    “You need to put enough of you, the real you, out there so people can build trust with you as a brand.” – @britneygardnerClick To Tweet



     

    Stitche...

    • 15 min
    How to Develop Your Outlier Status #108 with Chrisa Zindros

    How to Develop Your Outlier Status #108 with Chrisa Zindros

     

     

    Chrisa brings us through the idea of being an outlier and what that can mean as you build your brand. She takes her start in corporate America and in story form, tells us how this applies to both corporate employees and business owners.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Chrisa tells about her start as an outlier in corporate America, and how that lead to branding herself

    * How she found herself creating an echo chamber

    * What pushed her into building a brand–and how a mentor and personal development work led to a realization

    * Chrisa’s take on preparation, winging it, and thinking on our feet

    * Why the difference between hard skills and soft skills matter

    * What Chrisa noticed about those who have established themselves differently than the rest

    * How to make sure you stand out in the skills and services you offer, but not so far you’re unrecognizable

    * Why values play such a big role in how you choose to be an outlier

    * How Chrisa shed people-pleasing as she became a coach

    * The difference between a big-picture coach and a targeted coach



    QUOTABLES:



    “I became a coach because [they] didn’t know how to brand themselves within an organization or how to position themselves differently from other founders and leaders.” – @HGLifeCoachingClick To Tweet





    “I found myself repeating other people just to say something and get some attention, but I realized I wasn’t contributing nor was I telling the full truth.” – @HGLifeCoachingClick To Tweet





    “There’s a lot of conversation around making sure we look like the norm, and this does is take away from where your focus should be: on producing a great result for your client.” – @HGLifeCoachingClick To Tweet





    “The place to go to for what guides you in how you’re going to stick out is your value system.” – @HGLifeCoachingClick To Tweet





    “[My values] create an opportunity for people to also be real with me. Instantly in that realness and willingness to be vulnerable with someone you build credibility and report.” – @HGLifeCoachinga href='https://twitter.com/share?text=%E2%80%9C%5BMy+values%5D+create+an+opportunity+for+people+to+also+be+real+with+me.

    • 33 min
    Falling in Love & Branding Are the Same Thing #107

    Falling in Love & Branding Are the Same Thing #107

    If you believe that you have a message worth listening to, then you have a responsibility to get that message out into the world. Here’s your permission. You have to go for it, even if it feels a little scary.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Permission granted means it’s time for you to start helping people, even if you feel like you still have questions

    * Why most coaches fail (hint: it’s not what you think)

    * How the concept of falling in love and branding being the same thing came about

    * The power of affirmations and positive Instagram accounts

    * Sophie Lua’s “can you handle all of me?” as applied to a brand

    * The five steps of building a brand

    * Why you don’t have to be confrontational to have a clear brand, but you do need to turn people off

    * What keeps a mission-driven brand moving forward

    * Your brand in a nutshell: You know you can make the world a better place if only ____

    * A few 2020 problems that could have been better with different messaging

    * A few takeaways from Brand Barbarian, by Ben Settle

    * Who to focus on when answering “Can you handle all of me?”

    * Two things you need to overcome before building a personal brand



    QUOTABLES:



    “The reason most coaches fail isn’t that they’re bad coaches or have a bad coach. They’ve never had the courage to step up and be the best in their industry because they’re waiting for someone to give them permission. I’m…Click To Tweet





    “You can still be growing and have questions and ALSO be an authority in your field!” – @britneygardnerClick To Tweet





    “Isn’t that what stops people from building a big, bold, beautiful brand? They wonder– Can you, my audience, handle all of me?” – @britneygardnerClick To Tweet





    “You need to turn off at least as many people as you turn on or you don’t have a brand, you have an advice column with lackluster personality.” – @britneygardnerClick To Tweet





    “It’s when you show what’s behind the polish that people actually connect with you.” – @britneygardnera href='https://twitter.com/share?text=%E2%80%9CIt%E2%80%99s+when+you+show+what%E2%80%99s+behind+the+polish+that+people+actually+connect+with+you.

    • 14 min
    Social Media, Making Money as a Multi-Passionate & Imposter Syndrome #106 with Reland Logan

    Social Media, Making Money as a Multi-Passionate & Imposter Syndrome #106 with Reland Logan

     

    Reland Logan, owner of Gray Digital Marketing, and I discuss all things social media, Imposter Syndrome and making money in today’s digital world.

    TOPICS DISCUSSED IN THIS EPISODE:







    * We start out talking about the beauty of online friends and how the pandemic would have been very different a decade ago

    * Reland talks about the difference between in-person connections and social media connections

    * Reland’s take on being on ALL the social media platforms

    * Why reserving your name on every platform matters, even if you don’t want to build a presence on that platform

    * The best way to find where your best clients are hanging out, even if you can’t spend time with them

    * Reland gives the best places to look for your clients online based on their demographics

    * What to do if you really don’t want to deal with research

    * Reland’s biggest lesson in digital marketing

    * A mindset adjustment when dealing with Imposter Syndrome

    * Why high achievers experience Imposter Syndrome more often

    * Focusing your multi-passionate mind to making money







    QUOTABLES:



    “There’s something to be said about creating that know, like and trust value in person, but social media is a wonderful intermediary.” – @mktggrayClick To Tweet





    “Social media is a great way to continue the conversation; it’s a way to move forward the conversation, a way to connect.” – @mktggrayClick To Tweet





    “You want to make sure you have the ability to lock in your brand, period.” – @mktggrayClick To Tweet





    “If you aren’t meeting your audience where they’re at, you’re missing a key way to connect. You can’t be at home with them at midnight, but they can be with your business at midnight if they’re just scrolling through.” – @mktggrayClick To Tweet





    “We can’t stop learning. You can’t let that happen to you because in the digital world you will be digital dust.” – @mktggraya href='https://twitter.com/share?text=%E2%80%9CWe+can%27t+stop+learning.+You+can%27t+let+that+happen+to+you+because+in+the+digital+world+you+wil...

    • 22 min

Customer Reviews

5.0 out of 5
37 Ratings

37 Ratings

LoversBond ,

Entertaining & informative!

I love Brittany’s style of proving some really good information and asking great questions of her guests to keep the conversation entertaining and informative.

vitalej17 ,

So many golden nuggets!!

Britney has a way of explainging her branding tips that gives you s real sense of commitment and ecouragement on her part. You can tell that she genuinely wants us to succeed! All of her and her guest's advice include priceless wisdom and actionable steps to implement within your brand so that you can start growing your biz and building a brand that will LAST!

ecdhunt ,

Love the content and the interviewing style

The recent episode on showing up compelled me to write this review. This podcast has been in my regular listening rotation for a while, but that episode is something that everyone could benefit from hearing. Thank you for consistently sharing such great content! Britney is definitely someone I’ve gotten to know, like, and trust!

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