122 episodes

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

The Know Like & Trust Show with Britney Gardner: Personal Branding | Marketing | Business Success Britney Gardner: Brand Strategist and Marketing Photographer

    • Marketing
    • 5.0 • 41 Ratings

Explore the world of personal branding and how to build your Know Like and Trust factor up for ultimate business success. Brand Strategist and Marketing Photographer Britney Gardner comes together with small business experts to explore the relationship between the art of personal branding and the strategy behind building up your know, like and trust factor. She’ll guide you through balancing money-generating activities, deep work to grow your small business, and personal projects that keep your world just light-hearted enough to remember why you became an entrepreneur in the first place.

    Big, Hairy, Audacious Goals & Business Growth #122 with Bill Flynn

    Big, Hairy, Audacious Goals & Business Growth #122 with Bill Flynn

    Business growth advisor Bill Flynn talks about how “regular” business owners can use the concept of the big, hairy, audacious goal to build their brands.

    TOPICS DISCUSSED IN THIS EPISODE:



    * We start off with Bill talking about why the Big, Hairy Audacious Goal is more of a consequence than a goal

    * A goal has a tangible plan and path, and BHAGs often don’t

    * Why you’ll regret decisions if you’re just growing for growth’s sake

    * The two beacons that can ground you as your business grows

    * Bill shares some “small giants” stories of companies that make the deliberate decision to stay small

    * The 5 things your BHAG entails: purpose and passion, your core customer, your profit per X factor, and your core competencies

    * Bill’s take on defining a great leader

    * The effect of writing your vision down on your business’s success

    * Why you should share your vision with as many people as possible

    * Getting to the root of what your clients and employees really want–and why not enough leaders focus on this

    * Why asking your customer what they want won’t always give you real answers

    * Bill closes with the four kinds of BHAGs



    QUOTABLES:



    “One of the reasons many people don’t set a BHAG is because it’s scary. It’s audacious. You don’t know how you’re going to get there when you set it.” – @whfjrClick To Tweet





    “If you do things that get growth but you don’t enjoy, over time when things get tough you’re more likely to quit or slack off.” – @whfjrClick To Tweet





    “When you write your vision as if you’ve already made it, it’ll give you a lot of fodder for what your big, hairy, audacious goal will be.” – @whfjrClick To Tweet





    “Everything else becomes harder when you don’t have some sort of vision written down because it’s much easier to work backward than it is forward. Most businesses are working forwards in increments, and that’s why most businesses…Click To Tweet





    “When you share your vision, you’d be amazed at how relationships change with greater bonds and greater trust.

    • 30 min
    Know, Like, and Trust in 2021: The New Minimum #121

    Know, Like, and Trust in 2021: The New Minimum #121

    It wasn’t all dumpster fire–there are a lot of good things that came out of 2020, too, and here are a few we can all learn from as we move into 2021 and meet the new minimum to build up your know, like, and trust factor.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Taking a moment of reflection to talk about the things that we gained this year, not just the things we lost

    * I talk about my favorite menu from a local restaurant, how it led to a great discussion, and how it inspires my naming and copywriting moving forward

    * What my whiskey habits have to do with building your know, like, and trust factor

    * Adding stats to your communication as a way to build trust

    * Drawing a line as your new baseline for product/service quality

    * Remembering we inspire others all the time



    QUOTABLES:



    “Finding a way to enchant your clients with how you describe things makes you memorable and that’s ALWAYS important.” – @britneygardnerClick To Tweet





    “We’re not talking about putting out a good product, that’s the baseline. The minimum.” – @britneygardnerClick To Tweet





    “How are you setting yourself apart so well that your clients (and sometimes not even clients yet!) turn into evangelists?” – @britneygardnerClick To Tweet





    “You’d be surprised who’s looking at you for inspiration.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * The Westgate menu

    * Adding Delight Into Your Business #117



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    TO BUILD YOUR BRAND:

    • 12 min
    How to Build A Brand Story That Connects #120 with Nadda Adamjee

    How to Build A Brand Story That Connects #120 with Nadda Adamjee

    Branding professional Nadda Adamjee shares her love of brand storytelling, overcoming her own content struggles, and using cultural experience as a storytelling connection.

    TOPICS DISCUSSED IN THIS EPISODE:



    * How Nadda came upon a strategy that works for telling your brand story and it quickly became her best content

    * Why following someone else’s formula–even if they’re successful–might not be the right path for you

    * Nadda’s own “post for the sake of posting” content struggles led to something great

    * The difference between macro stories and micro-stories

    * Why the most “normalized” things of your life are often the easiest ways to connect on social media

    * How Nadda uses shared cultural experiences to add depth to her brand story

    * Nadda uses the early-morning wakeup story as an example of relating a farm life to a power-CEO

    * Why Nadda offers a brand identity challenge

    * Nadda’s test for cultural appropriation



    QUOTABLES:



    “The hero’s journey is a great tool, but it doesn’t work for everyone.” – @NaddaSalimClick To Tweet





    “These [business] formulas are there to help you, but they’re not the only thing. You can think outside of them.” – @NaddaSalimClick To Tweet





    “How you bring your stories back to what you do, that’s the creative part of it.” – @NaddaSalimClick To Tweet





    “We think our life is mundane, but really mundane things can be connectors if you use the right words to explain it or the right image to talk for you.” – @NaddaSalimClick To Tweet





    “When it’s your experience and your story, no one can take that away from you.” – @NaddaSalimClick To Tweet



    MORE ON NADDA:

    Website | Instagram

    RESOURCES MENTIONED:



    * Nadda’s Facebook group, Branding For Creative Entrepreneurs

    * a href="https://www.brandingbootcamp.

    • 25 min
    Authentic, Automated Marketing #119

    Authentic, Automated Marketing #119

    How to look at all the separate pieces of your business from a holistic point of view and create an authentic, automated marketing plan.

    TOPICS DISCUSSED IN THIS EPISODE:



    * The concept of holism applied to an online business

    * Thinking about your business from a 30,000 foot view

    * What happens when a piece of your marketing “dead ends” a potential client

    * Two easy ways to connect your freebies or lead magnets to other areas of your business

    * Why sometimes you join a program even if you already know the content within

    * How shiny object syndrome can make your marketing less effective

    * The warning that should come with any business



    QUOTABLES:



    “Authentic, automated marketing is within your reach.” – @britneygardnerClick To Tweet





    “A marketing strategist is able to look at your whole business and see how each part works together, alongside, and against the other pieces.” – @britneygardnerClick To Tweet





    “We don’t want different pieces of your marketing to stop. We want them to flow into other pieces.” – @britneygardnerClick To Tweet





    “Moving from offer to offer, tactic to tactic… it’s just another form of shiny object syndrome.” – @britneygardnerClick To Tweet





    “If your audience of potential clients aren’t buying into your offer, it’s because you haven’t made the connection for them.” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * How to Create a Freebie That Doesn’t Suck

    * Biz GPS



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    • 11 min
    Expanding Culture As You Scale with Raul Hernandez Ochoa #118

    Expanding Culture As You Scale with Raul Hernandez Ochoa #118

     

     

    Raul Hernandez Ochoa of Do Good Work dives into growing your brand culture with your business as you scale. We cover the pitfalls on both the team level and the product level as well as how to incorporate your core values into the daily minutiae of

    TOPICS DISCUSSED IN THIS EPISODE:



    * Raul talks about scaling with a holistic approach and taking into account more than just profit

    * Why culture and brand go hand in hand together

    * Thinking of a brand and branding as a living thing

    * What to pay attention to as you expand your team

    * How you treat employees and freelancers is both the same and different than how you treat vendors

    * The most-common hiccups as you grow a business from a product or offer experience

    * How to hire people that align with your brand and work for the common good

    * Separating your quality of output as a leader from your team’s output quality as you’re training them

    * We each talk about personal stories about enjoying an incredible brand culture

    * How to incorporate core values into daily minutiae

    * The value of a 1-page standard operating procedure



    QUOTABLES:



    “You can’t just focus on one area of the company and expect for everything else to be okay.” – Raul Hernandez OchoaClick To Tweet





    “Branding work is never really done. It’s always going to be sustained and evolve as you tie the brand to specific actions.” – Raul Hernandez OchoaClick To Tweet



    [Tweet ““There’s only a select number of feelings that humans experience. Whatever you’re delivering has to be aligned with the brand feeling.” – Raul Hernandez Ochoa]

    [Tweet ““You might do some heavy lifting when you bring people on, but it’s just a season. Once you have that heavy lifting is done you can enjoy the benefits after.” – Raul Hernandez Ochoa]

    [Tweet ““The leadership team is everything–maintaining it so that your strategies and your values are simple to remember and easy to communicate.” – Raul Hernandez Ochoa]

    MORE ON RAUL:

    Website | Instagram

    RESOURCES MENTIONED:



    * Raul’s book, Productive Profits

    * MemberVault



    Stitcher | Google Play Podcasts | Podcast Feed | a href="https://britneygardner.

    • 23 min
    Adding Delight Into Your Business #117

    Adding Delight Into Your Business #117

     

     

    As we enter the close of 2020, it’s time to take a look at companies that are doing an excellent job of delighting their clients–and how the online business industry can take lessons from without entering a “keeping up with the Joneses” war.

    TOPICS DISCUSSED IN THIS EPISODE:



    * Why delight should be your focus when it comes to building relationships as an online business

    * Swag and welcome gifts are not the only way to add delight–and how they can hurt you if not used strategically

    * How the Red Cross went from being the most annoying thing in my life to a little lift in my step throughout the blood donation process

    * Acknowledging where your clients are in their learning journey with you encourages them and helps them feel part of the process

    * The benefits of treating your clients like people over numbers

    * Taking a commodity–tea–and turning it into a buying experience

    * Using a sale to increase VIP status

    * The seasonal joys of Hallmark movies, and how they apply to your branding strategy as an online business



    QUOTABLES:



    “Content is one of the easiest ways to help your audience feel like they are your people.” – @britneygardnerClick To Tweet





    “I would do a good service regardless, but it’s so much more fun for me when I know how I’m actually contributing.” – @britneygardnerClick To Tweet





    “If you spend a little time learning what your tools can do for you, you can add perceived value in the client experience, thus adding testimonial opportunities.” – @britneygardnerClick To Tweet





    “How can you acknowledge your clients, shout them out in a way that makes them feel special?” – @britneygardnerClick To Tweet





    “How can you add a little FOMO into your business, like “Hey, I want to be a part of this great thing?”” – @britneygardnerClick To Tweet



    RESOURCES MENTIONED:



    * MemberVault – a learning management system for online businesses

    • 17 min

Customer Reviews

5.0 out of 5
41 Ratings

41 Ratings

Bill Flynn (future guest! ;-) ,

Excellent interviewer

Britney does an excellent job of balancing staying on topic and veering away when appropriate. She has palpable enthusiasm for the topic and the guest. It was a pleasure to have been one.

StyleStoring ,

Amazing Content & Easy to Digest

If you are looking for real and relevant content this is it. Look no further! Binge listening all episodes.

LoversBond ,

Entertaining & informative!

I love Brittany’s style of proving some really good information and asking great questions of her guests to keep the conversation entertaining and informative.

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