8 episodes

A podcast for successful businesswomen. Everything branding and marketing to tackle gender inequality and support female entrepreneurs and women in business.

KnowThyBrand - the branding podcast for women in business Giulia Iannucci

    • Business

A podcast for successful businesswomen. Everything branding and marketing to tackle gender inequality and support female entrepreneurs and women in business.

    Startups: 3 business mistakes you must avoid

    Startups: 3 business mistakes you must avoid

    In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them.
    Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for.
    If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation.
    Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.

    • 19 min
    Business through the brand lens

    Business through the brand lens

    In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you.
    Find out more about Kevin and his business here: https://www.boardwalkhq.com/ 

    • 46 min
    Social enterprise yes or not?

    Social enterprise yes or not?

    In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together.
    If you are considering to start a business or you already have a business and are considering turning it into a social enterprise, don't miss Barbara's incredible insights!

    • 36 min
    Instagram for small businesses - the tips you need from a real Pro

    Instagram for small businesses - the tips you need from a real Pro

    When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram.
    Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche.
    You can find out more about Emi on her Insta @ emi.fooddelight

    • 27 min
    Susanne and the importance of believing

    Susanne and the importance of believing

    In this episode we speak with Susanne, a mum of 3, a wife, a lawyer. Susanne talks about the challenges that women in her field face and she offers some strong takeaways for women in her field: Believe in what you do and do what you believe in! Be always a step ahead and you will conquer the world!
    #women #womeninbusiness #rolemodel #equity #equality #diversity

    • 20 min
    Aude and the importance of personal branding

    Aude and the importance of personal branding

    In this episode, we talk with Aude, the accounting head of a very prestigious bank and one of KnowThyBrand's directors. Listen to the candid interview of a successful woman in business, mum, wife, 'organised person', as she talks about the challenges and the opportunities that lay ahead of many other women in her shoes.
    There are so many little gems hidden in this chat, from recalling parents' expectations to owning your personal challenges and fortunes, from admiring other successful people to reminding yourself of your own successes, Aude opens up about what it means to her being a woman in business
    #women #Personalbranding #Empowering #Womeninleadership #Inclusion #Equity

    • 30 min

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