9 episodes

A podcast for successful businesswomen. Everything branding and marketing to tackle gender inequality and support female entrepreneurs and women in business.

KnowThyBrand - the branding podcast for women in business Giulia Iannucci

    • Business

A podcast for successful businesswomen. Everything branding and marketing to tackle gender inequality and support female entrepreneurs and women in business.

    Neuro-Diversity and the benefits of being truly inclusive

    Neuro-Diversity and the benefits of being truly inclusive

    In this episode Mel tackles a quite untouched and certainly challenging angle of D&I: neuro-diversity.
    We speak about some of the hurdles as well as the perks of welcoming and supporting neuro-divers talent.
    What can be seen as an obstacle in the end can turn up to be your team's winning strategy!
    We are so grateful to Mel for sharing her expertise, you can find out more about her work here:
    https://uk.linkedin.com/in/behindthelines
    https://www.behindthelines.co.uk/

    • 30 min
    Startups: 3 business mistakes you must avoid

    Startups: 3 business mistakes you must avoid

    In this episode, I share 3 business mistakes I made since turning my company into a social enterprise and what I learn from them.
    Unfortunately I had to learn the lesson the hard way: a client not paying their bills, a prospect taking the whole programme I designed for her and getting a cheaper supplier to implement it, and a business partner cutting me out of the very same project I called them for.
    If anything, I hope that these experiences might be useful to help fellow social entrepreneurs avoid finding themselves in my same situation.
    Also, as mentioned in the video, do check https://shareimpact.org/ and listen to Kat's podcast, is packed with invaluable advice for social entrepreneurs.

    • 19 min
    Business through the brand lens

    Business through the brand lens

    In this episode we talk with a brand veteran: With decades working on brand strategy, Kevin guides us through a journey of understanding, building and delivering a strong brand promise for business success. If you are a start-up or an established business owner willing to grow your business, this is the episode for you.
    Find out more about Kevin and his business here: https://www.boardwalkhq.com/ 

    • 46 min
    Social enterprise yes or not?

    Social enterprise yes or not?

    In this episode, Barbara, a passionate lecturer at Derby University, explains why new entrepreneurs might want to consider a social enterprise as the legal form for their new venture. Barbara also talks about the ecosystem of traditional businesses, charities and social enterprises, the challenges and how they work together.
    If you are considering to start a business or you already have a business and are considering turning it into a social enterprise, don't miss Barbara's incredible insights!

    • 36 min
    Instagram for small businesses - the tips you need from a real Pro

    Instagram for small businesses - the tips you need from a real Pro

    When the student surpasses the teacher: in this episode we talk with Emi, a former digital marketing student and current food influencer on Instagram.
    Emi shares some really important tactics on how to be successful on Instagram, but not just that. Emi demonstrates the value of Facebook and how to use it for geo marketing as well as explaining the importance of being niche.
    You can find out more about Emi on her Insta @ emi.fooddelight

    • 27 min
    Susanne and the importance of believing

    Susanne and the importance of believing

    In this episode we speak with Susanne, a mum of 3, a wife, a lawyer. Susanne talks about the challenges that women in her field face and she offers some strong takeaways for women in her field: Believe in what you do and do what you believe in! Be always a step ahead and you will conquer the world!
    #women #womeninbusiness #rolemodel #equity #equality #diversity

    • 20 min

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