Kristy Chong - Modibodi LADY-BRAINS
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- Entrepreneurship
Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.
You’ll learn:
Which customer segments she targeted in the beginning and how this has evolved over time
The challenges associated with inventing a whole new category of product
How to build impact into your business model from the get-go
Why you should adopt a test and learn marketing approach
How to go about building a financial model for your business
Connect with us
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential?
Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
Kristy Chong is the founder of multimillion-dollar leak proof underwear and apparel brand, Modibodi. In this chat she discusses how she started the brand with only a $25k investment, why she recently took on external investment, how she feels about competitors copying her brand, and why financial literacy is so important for founders.
You’ll learn:
Which customer segments she targeted in the beginning and how this has evolved over time
The challenges associated with inventing a whole new category of product
How to build impact into your business model from the get-go
Why you should adopt a test and learn marketing approach
How to go about building a financial model for your business
Connect with us
Sign up to our non-spammy monthly newsletter: www.ladybrains.com.au
Follow us on Instagram: @lady.brains
Chat to us in the Facebook group: the lady-brains clubhouse
Have a sweet business idea but unsure if it has potential?
Sign up for the free 'Idea Validation Mini Course' at www.ladybrains.com.au/idea-mini-couse
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
42 min