Maker Mixtapes Tom Whatley

Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing.

In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets.

We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative.

Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a world of opportunities for bringing together your community and building trust with them.

There’s a whole host of nuggets dropped throughout this episode, many of which tie back to buyer psychology. A critical principle for marketing no matter what playbook you read from.

- Follow Zoe on LinkedIn: https://www.linkedin.com/in/zoehart/
- Check out Apollo: www.apollo.io

Tom Hunt is the founder of Fame, a done-for-you agency that helps B2B brands produce, promote, and generate new business from their podcasts. In this episode, Tom candidly shares his entrepreneurial journey and, generously, his entire podcasting strategy. He shares how he comes up with the premise for an effective B2B podcast, finding your unique edge, leveraging guest influence, and the importance of community building. His methods of differentiating content and using podcasts as a platform for thought leadership is a solid playbook for anyone looking to build a podcast. One that builds influence, generates new business, and gains you and your brand “Fame”. Enjoy!

Eric Doty is the Content Lead at Dock. In this episode, Eric shares his entire system for running organic growth and demand generation as a one-man content band. Eric shares how he sources and manages the best writers, why quality standards are imperative to compete in 2024 and beyond, and why, now more than ever, marketers must prioritize business results by covering the basics before experimenting with new creative applications to content.

Sophie Neal (better known as Sophie Etc.) is a social media marketing consultant and content creator sharing all about the local food scene in Milton Keynes. In this episode, Sophie shares how she's taken the experiences and systems she’s spent building her personal brand and community, how she built her large and highly engaged following around a passion for local food, and how she galvanized her audience into a truly passionate community—both online and in-person.

Nolan McCoy is the Head of Video and Creative Content at Chili Piper. In this episode, Nolan shares his approach to media content and how to produce engaging and creative videos that not only earn attention, but generate real business results for the business. He also dives into how he's testing TikTok as a B2B brand, the frameworks they put in place at Chili Piper to foster creativity across the entire organization, and his predictions for the future of content marketing.

“Build a media brand is fashionable advice in the marketing world today. But what does it actually mean? Obaid Durrani, Head of Content and Brand at Hockeystack, has nailed the execution. With their Netflix-style streaming platform, The Flow, and his unique approach to social content, he’s brought together other creators to produce educational and, frankly, entertaining content in a serialised format. In this episode, Obaid shares his entire approach to producing B2B media content that not only garners huge amounts of attention, but attracts an audience of all seniorities to HockyStack. He was generous enough to share the principles and building blocks of his “Easy Mode” framework and talk us through what it takes to build high-quality content at all funnel stages.