29 min
Kyle Poyar (OpenView): Top of Funnel for PLG BUILD with Blake Bartlett
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- Marketing
PLG breaks traditional SaaS top of funnel. Why? Trusty channels like content marketing, email nurture and in-person events don’t translate to PLG. Kyle has identified what works for PLG leaders like Zapier, Figma and Calendly, and shares a new top of funnel playbook built for the PLG era.
Conversation highlights:
[01:54] Problems PLG companies face when it comes to top of funnel[04:16] Thinking about building for the end user, and building to be discovered[08:19] Full empathy and finding solutions to user problems, the customer perspective[11:33] SEO and Organic Search: How to get discovered and what things folks should focus on bringing to their business[12:57] What SEO best practices should PLG companies consider15:15[] Opportunities for PLG businesses and the RFP template[16:13] Viral loops in products, and what they look like[22:11] What role community plays in top of funnel for PLG businesses[24:42] What app stores and distribution channels look like for users[27:05] Where should folks get started
PLG breaks traditional SaaS top of funnel. Why? Trusty channels like content marketing, email nurture and in-person events don’t translate to PLG. Kyle has identified what works for PLG leaders like Zapier, Figma and Calendly, and shares a new top of funnel playbook built for the PLG era.
Conversation highlights:
[01:54] Problems PLG companies face when it comes to top of funnel[04:16] Thinking about building for the end user, and building to be discovered[08:19] Full empathy and finding solutions to user problems, the customer perspective[11:33] SEO and Organic Search: How to get discovered and what things folks should focus on bringing to their business[12:57] What SEO best practices should PLG companies consider15:15[] Opportunities for PLG businesses and the RFP template[16:13] Viral loops in products, and what they look like[22:11] What role community plays in top of funnel for PLG businesses[24:42] What app stores and distribution channels look like for users[27:05] Where should folks get started
29 min