Lane9: Track, field & money

George M. Perry
  • 5.0 (1)
  • SPORTS

Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.

Episodes

  1. Rule 40 says more about track & field than the IOC

    07/14/2021

    Rule 40 says more about track & field than the IOC

    The Rule 40 blackout period should be a non-issue for properly activated sponsorships. But for track & field, it's a dire event because the athletes and sponsors (if we can call them that) have such a superficial relationship.

    19 min
  2. Track & field needs to think value for value, not "thank you"

    05/19/2021

    Track & field needs to think value for value, not "thank you"

    When was the last time you thanked your employer? Probably never, because you trade your work for their money. Pro track & field athletes need to approach their sponsor relationships the same way, and stop talking like they have nothing to offer.

    8 min
  3. What do track & field athletes offer their sponsors?

    03/25/2021

    What do track & field athletes offer their sponsors?

    Track & field athletes lament their one-sided contracts, but the sponsors probably feel the same way. When was the last time an athlete, agent or property asked a prospective sponsor "What do you want? What would benefit you?" and then went back and figured out a solution?

    14 min
  4. What do track & field's sponsors aim to get from their sponsorships?

    03/10/2021

    What do track & field's sponsors aim to get from their sponsorships?

    Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?

    16 min
  5. An unashamedly desperate plea to track & field people: Be eagles

    03/01/2021

    An unashamedly desperate plea to track & field people: Be eagles

    Two stories, five years apart, set the stage for a stark choice that everyone faces when someone new appears in your Inbox: be an eagle and respond, or be a s**tbird and ignore them.

    13 min
  6. Never say no: US T&F athletes must stop trusting their "institutions"

    02/23/2021

    Never say no: US T&F athletes must stop trusting their "institutions"

    Track & field athletes need purge the word "No" from their vocabulary, because the institutions to which they entrust their careers are far too comfortable saying "No" at every turn.

    10 min
  7. Track & field needs a business class, Part II

    02/02/2021

    Track & field needs a business class, Part II

    Everyone involved in "professional" track & field should be ashamed that Ben Blankenship funded a race at the American Track League. But they won't be. Our advice to aspiring pro's or semi-pro's: Look elsewhere.

    11 min
  8. Grim year could get harder for T&F's post-collegiate athletes

    01/26/2021

    Grim year could get harder for T&F's post-collegiate athletes

    Post-collegiate non-professional athletes were the majority of competitors at the 2016 track & field Olympic Trials. Any changes to the format for the 2021 trials would likely fall hardest on them.

    7 min
  9. Indoor T&F nationals cancelled: Crickets ensue

    01/18/2021

    Indoor T&F nationals cancelled: Crickets ensue

    The combined response across track & field to USATF cancelling indoor nationals was...... silence? Apathy? Ignorance? What does that mean about the sport, the athletes and anyone's prospects going forward?

    14 min
  10. Lessons for long jumpers: T&F'rs need to watch more sports

    08/25/2020

    Lessons for long jumpers: T&F'rs need to watch more sports

    Stockholm DL long jump was no different than what every other sport does all the time, but athletes and others within T&F wouldn't know that. T&F needs more experiments to create more opportunities, not less.

    36 min
  11. 7/23/2020: Malicious compliance, get the F out, Maps & Money

    07/23/2020

    7/23/2020: Malicious compliance, get the F out, Maps & Money

    - T&F athletes show how ridiculous their contracts are, but will anything change in the next negotiations? - T(F)AA - NALathletics Map is the first step towards being the AirBnB of Athletics, and that, in turn, is all about the money.

    19 min
  • 11 Episodes

Ratings & Reviews

About

Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.

Information

  • Creator
    George M. Perry
  • Years Active
    2017 - 2021
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Copyright George M. Perry
  • Show Website
    Lane9: Track, field & money