Lane9 is everything that happens outside the oval in athletics and track & field. No meet recaps, event analysis or training tips. Lots of talk about money.
Rule 40 says more about track & field than the IOC
The Rule 40 blackout period should be a non-issue for properly activated sponsorships. But for track & field, it's a dire event because the athletes and sponsors (if we can call them that) have such a superficial relationship.
Track & field needs to think value for value, not "thank you"
When was the last time you thanked your employer? Probably never, because you trade your work for their money. Pro track & field athletes need to approach their sponsor relationships the same way, and stop talking like they have nothing to offer.
What do track & field athletes offer their sponsors?
Track & field athletes lament their one-sided contracts, but the sponsors probably feel the same way. When was the last time an athlete, agent or property asked a prospective sponsor "What do you want? What would benefit you?" and then went back and figured out a solution?
What do track & field's sponsors aim to get from their sponsorships?
Sports sponsorship requires more from the brand and the property than slapping a logo on something. What did the sponsors of recent track & field events hope to get from their involvement, and did they do anything to reach that goal? What will Puma do to activate their new post-collegiate group in North Carolina?
An unashamedly desperate plea to track & field people: Be eagles
Two stories, five years apart, set the stage for a stark choice that everyone faces when someone new appears in your Inbox: be an eagle and respond, or be a s**tbird and ignore them.
Never say no: US T&F athletes must stop trusting their "institutions"
Track & field athletes need purge the word "No" from their vocabulary, because the institutions to which they entrust their careers are far too comfortable saying "No" at every turn.
This is Clayton Murphy
Would love to maybe have a chat sometime and talk about some of these topics.
Can’t figure out how to connect with you. Please reach out to me on social sometime and love to connect about all this!