I have been working with B2B SaaS companies since 2008. I can honestly say that few of them have struck as truly innovative. Many of them were cool but they didn't blow me away.
Lately is an exception to the rule. When I learned what it can do, it resonated as a game-changer.
The company turns content (blog posts, eBooks, video) into social media posts. It takes the painful, time-consuming work out of creating updates for multiple social media networks.
Imagine the ROI from being able to create social media content at scale effortlessly.
In this episode of Marketing Spark, I spoke with Lately co-founder and CEO Kate Chernis about her journey from popular DJ to marketing to SaaS entrepreneur.
We explored the personal struggles that Kate endured in the music industry, why she backed away from raising money because she believed the VCs weren't treating her in the same way as male entrepreneurs, and how to operate a business remotely.