Henri Arslanian and Alex Baghdijan, Co-Founder and Partner at Funday, share an in-depth discussion about the role of marketing in the cryptocurrency industry and how it differs from traditional marketing. Henri and Alex touch on everything from the importance of storytelling versus a transactional approach to the long-term and short-term effects of regulation in the space and if there will be a significant shift in the upcoming years. This episode is ideal for anyone out there interested in learning more about the latest trends in marketing, particularly in the crypto industry, and how it is continuously evolving to become more mainstream.
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