Executive Producer and Host, Theresa E. Gonzales, former Silicon Valley Tech executive, speaks with guests to elevate the experiences, accomplishment and research achievements, dedicated to Latina women in STEM, BIPOC Entrepreneurship & Community advocates. Together, our intergenerational conversations are changing the dominant narrative through technology for reimagined leadership and innovation from the Block To The Boardroom.
Special thanks to sound engineer, Robert Lopez and Latinasb2b.marketing. (https://www.latinasb2b.marketing/) Gracias.
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Advancing Racial, Economic and Gender Justice with Beatriz (Bia) Vieira CEO of Women's Foundation California
Welcome to Season 5 with Beatrice (Bia) Vieira, CEO of The Women’s Foundation California, a publicly supported foundation dedicated to achieving racial, economic, and gender justice by centering the experience and expertise of communities most impacted by systemic injustice. Their vision is to build a feminist future for California by investing in, training, and connecting community leaders to advance gender, racial, and economic justice. In this episode, we discuss heading into the 2024 elections and communities most at risk, and how we can not afford to stand on the sidelines. Raising awareness of the unseen in our communities, giving voice to the power of movements are creating unbelievable change within US policies and new technology that big media does not cover or follow. Podcasting our local movements and community initiatives has created a “boots on the ground” medium, with the change makers of tomorrow. This also builds our voices on the future of AI, which will represent us in more empowering light when prompted correctly. (That’s a whole another story, episode 42 for reference.) I’ve said in the past, and speaking in person, “Technology has the power to change the narratives, because as we speak and write this, it is changing and making a new content data point. WE now exist to understand that our past generations worked their way through all these systems to provide a safety net and movements for education, access to food programs, ethnic studies, healthcare programs, STEM and technology access into schools. WE have the community power and just as much access to these technology systems and their platform for community resources to leverage the power of our truth, our voices, our resources and opportunities, to be a source of our truths. Thank you for listening and supporting this podcast. We are small but mighty! For more information, please subscribe to us on your podcasting platforms, Apple, YouTube, Spotify and subscribe to our newsletter at Latinasb2b.com
This podcast was produced by Theresa E. Gonzales and audio engineered by Robert Lopez of CratesAudio.
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Elsie Escobar Latina Podcasting Pioneer and She Podcast CoFounder
Closing out our season 4 with Elsie Escobar from She Podcast and Libsyn's "The Feed" podcast! Elsie is a podcasting pioneer with 17 plus years as a podcaster, El Salvadoran immigrant, Co-Founder of She Podcasts with 20K members and the Director of Community and Content at Libsyn- a hosting, distribution, and monetization podcasting platform. However, she did not start out in podcasting, it came to her after being denied multiple times in Hollywood for not looking like what should be a “traditional stereotypical Latina.” Why are we deemed to all look like Jo-Lo, Selma Hayek or a ganster chola, with various degrees of accents in Hollywood! This is the lens we are still perceived in throughout many roles in our careers or have encountered here in the US, whether you’re an immigrant, 1st Gen, 2nd Gen or a 3rd generation Californian-Aztlan Mexican American, like myself.
Podcasting has accelerated tremendously with the influx of technology, specifically for our community narratives and the technology that is leveraging our voices. We break down the numbers, within the Latino community of listening and to recognize the opportunity to invest in our platforms. The Latino Edison Podcasting Report shows the data, and all the receipts of what our community is listening to our podcasting. Podcasting is leveraging many voices and narratives, but it's our own narratives, not AI, as an uninterrupted 1:1 dialoge. As Elise states in this podcast, “it’s unbelievably freeing to me, to not be judged by who I DON’T look like.” More POC/women of color podcasting and our LGTBQ+ communities are moving into podcasting, to share HerStories, our ancestral narratives, and our legacy that will not be erased by AI, but will give power to new and stronger generations. Elsie can be found on ShePodcasts, The Feed from Libsyn and her website ElsieEscobar.com. Graicas.
This podcast was produced by Theresa E. Gonzales, CEO and Founder of Latinasb2b.com and 5-E Leadership and Marketing. Audio Engineered and Sound Designed by Robert Lopez of Creates Audio
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Chicano Hollywood Founder, Johnny Murillo, Elevates and Unites The Chicano Voice
Streaming platforms have created a whole new avenue, and revenue, for new content to be distributed, promoted and accessed. Covid shut down gave us a whole new avenue to search for our narratives, and our cultural dialogue.
Meet John Murillo, Founder of Chicano Hollywood, a media and film streaming platform based out of Los Angeles California, that brings their own narratives of the barrio and Chicano culture through their Chicano Hollywood App, ROKU, Amazonfire TV, AmazonTV, and through their website, Chicanohollywood.com.
Chicano Hollywood is a movement born on the set of the feature film, "Horchata with Oat Milk". While on set, a bunch of Chicano filmmakers created a story about the adjustments and effects of gentrification with the theme of "whether good or bad change happens". In similar fashion that story epitomizes the current social standing of Chicanos nationwide, including how we are hired within Hollywood.
Chicano story tellers are growing in prominence, standing and influence as Producers, Directors, DP's, Crew and especially Talent. We are becoming a voice that reflects the majority of the English speaking Latinos of any decent here in the United States. You only have to look at the power of influence in the current narratives to know, now is our time as a community to build an ecosystem of support through these powerful platforms that share our voices, our lens.
To Learn more about Chicano Hollywood and their upcoming event, “Elevate” Conference, September 8th and 9th in Los Angeles, CA., you can view it here. You can also follow them on IG, Facebook and TikTok.
The podcast was recorded and produced earlier this year, by Theresa E. Gonzales of Latinasb2b.marketing and audio engineered by Robert Lopez.
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Bianca Lopez Co-Director of Valley Improvement Projects Seeks Environmental Justice For California Farm Working Communities
Did you know California is the largest producer of almonds and dairy here in California and largest exporter of fresh fruits and vegetables in the nation? The United States is fortunate to have fresh foods grown here in California. 90% of workers that support the industry are Latino farm workers, with the highest poverty and live disproportionately in housing that is in the poorest conditions. The Agricultural Industry could not survive without the Latino farm workers that have been supporting this now 25 billion dollar industry for decades. The California Ag industry is one of the larger contributors to the worst air quality due to toxic emissions pollution, green waste incinerators and pesticide spraying, which are mostly concentrated around communities of color, here in California. Climate change is real within California, and the Latino and BIPOC community members are being left out the conversations for climate change initiatives and policy making towards cleaner air, regulation of pesticides and clean water! The 25 Billion dollar agricultural industry and commercial real estate developments. are building the self serving and tax free incentives to build and buy more land to create more wealth for the few. These new initiative directly affect the rural and low income communities. Today, my guest Bianca Lopez of the Valley improvement Projects will discuss how she and the VIP organization is working diligently to bring our voices to the California State policy making tables for lower emissions programs and pesticide notification technology and data solutions for our Latino and BIPOC central valley communities. The California Ag Industry can not be a sustainable economy without the Latino farm working expertise and collaboration over these EPA policies that are lobbied for the benefits of the Agricultural Industries. Latino farmworkers and rural communities can be the solution to help create effective policies for our future generations, here, and across the nation.
Gracias Bianca Lopez and the Valley Improvement Project Organization. If you'd like to donate to their cause, you can donate here.
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Podcast production by 5-E Leadership & Marketing LLC and produced by Theresa E. Gonzales. Audio Engineered by Robert Lopez.
The State of Latino Entrepreneurship with Latino Business Action Network COO, Jennifer Garcia
The journey to being an entrepreneur to a multi-million dollar company can be challenging when you don't have an uncle that's a banker. Jennifer Garcia, COO at LBAN, Latino Business Action Network, a Silicon Valley based non profit, discusses how we can move beyond just the side hustle, to entrepreneur, to multi-million dollar business with conversations when we can build stronger networks. Latinos are the fastest growing entrepreneurial group and yet, we lack the financial backing to scale our business. Why? We discuss some of the financial barriers, that are not associated to the Latino Business but to the institutions that support the business entrepreneurship community. Fast facts: The odds of loan approval from national banks are 60% lower for Latino-owned businesses above $50K and Government Contracts are smaller and take longer for approvals. Latinos are the highest indexed to start a technology business, but receive less than 2% overall in VC funding. Latinos are 20% of the US population.
LBAN is partnered with the Stanford Graduate School of Business in this 8th annual report State of Latino Entrepreneurship for 2022 and was released earlier this year, from a national survey of 10,000 business owners across the country. The survey respondent pool consisted of 5,011 Latino-owned employer businesses and 5,017 nonHispanic White-owned employer businesses, which served as a benchmark comparison group. All the companies sampled generated at least $10,000 in annual revenue and had one employee beyond the owner. You can find the report here.
Gracias for following, listening and telling your community about this podcast. We can't sustain the mission of uplifting and bringing our community together without your support. If you'd like to know how you can support this platform, reach out to us at firstname.lastname@example.org. This podcast is produced by 5-E Leadership & Marketing LLC, and by Theresa E. Gonzales. Audio Engineering and editing by Robert Lopez.
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"Latina Leadership is our future" says Marilyn Alverio CEO of Latinas and Power.com
Marilyn Alverio, a corporate marketing strategist and community advocate who has spent decades dedicated to empowering women. Over the course of the past 19 years, the Latinas and Power Symposium, an annual event held in June, has created a network upwards of 10,000 women throughout the United States and in several countries around the world. The Latinas & Power Symposium has now grown to become a global platform offering multiple hybrid virtual and in-person learning experiences for Latinas who want to lead in the their careers and navigate the corporate ladder. To attend her symposium virtually for June 2023, you can use the promo code: LPS23VirtualComp
Marilyn and I discuss how we met through How Women Lead Latina Cohort, and how we both are on a mission of empowering women to become leaders and community advocates. We are both on ambitious about giving a platform to the unseen and the Latinas who are ambitious to learn more on how to navigate the corporate space. Through her Latinasandpower.com resources, events and webinars over the last 20 years, she was able to build a data report, " The Latina Pathway to Excellence In a Post Pandemic World" and is available as a download. As Marilyn states, "We are ready to lead and it's our time to do business together" Gracias Marilyn for continuing to be a champion for future Latina Leaders with your Leadership resources and now, Latinas In Leadership Institute!
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Podcast production by 5-E Leadership & Marketing LLC and produced by Theresa E. Gonzales. Co-production and Sound engineering by Robert Lopez.