48 episodes

Did you ever wonder how other health & wellness experts online always, almost effortlessly, create six-figure launches? And all you hear on launch day is crickets? Welcome to Launch Into Freedom. A podcast for health, wellness & fitness experts who want to learn the online marketing strategies to create attention and excitement for their offers.

Every Thursday, Michael Hoffmann, former professional athlete turned journalist turned online marketer, shares his experiences, what he's working on and marching towards - and how you can implement these strategies as well to become the agent of change in your clients' lives. This podcast will be your one-stop-shop for actionable marketing strategies, mindset, Facebook and Instagram Ads, personal development and everything else you need to create lasting freedom for yourself and your families.

Launch Into Freedom Michael Hoffmann

    • Business
    • 5.0 • 3 Ratings

Did you ever wonder how other health & wellness experts online always, almost effortlessly, create six-figure launches? And all you hear on launch day is crickets? Welcome to Launch Into Freedom. A podcast for health, wellness & fitness experts who want to learn the online marketing strategies to create attention and excitement for their offers.

Every Thursday, Michael Hoffmann, former professional athlete turned journalist turned online marketer, shares his experiences, what he's working on and marching towards - and how you can implement these strategies as well to become the agent of change in your clients' lives. This podcast will be your one-stop-shop for actionable marketing strategies, mindset, Facebook and Instagram Ads, personal development and everything else you need to create lasting freedom for yourself and your families.

    #47 How To Use Paid Ads To Boost Your Organic Marketing (and vice versa…)

    #47 How To Use Paid Ads To Boost Your Organic Marketing (and vice versa…)

    It’s the modern-day clash of the titans - organic social media marketing vs. paid advertising like Facebook Ads and Instagram Ads.

    Supporters of both sides have strong opinions on why their side is the best and why you should solely focus on that one.

    But what if I told you that it’s not “EITHER organic OR paid” but “organic AND paid”?

    Without much extra effort you can create a powerful synergy between these two marketing channels.

    In this episode, I’ll share with you a clip from a training that I recently recorded for the Health & Wellness Business School by Kristin Thomas. Make sure you check them out as well as their brand new program, “Embodied”.

    Links & Resources mentioned in this episode:
    - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1
    - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com
    - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann
    - Find out more about the Health & Wellness Business School: https://www.healthwellnessbusiness.com/
    - Follow Kristin on Facebook: https://www.facebook.com/kristinelizabeththomas
    - Follow Kristin on Instagram: https://www.instagram.com/healthwellnessbusiness/

    • 9 min
    #46 Are Athletes The Better Entrepreneurs?

    #46 Are Athletes The Better Entrepreneurs?

    What do Russell Brunson, Shaquille O’Neal, Mat Fraser and Lewis Howes have in common?

    They all are successful entrepreneurs who started their career during or at the back of their “first” career as a professional athlete.

    And that brings up the question: do athletes have an unfair advantage in the game of entrepreneurship? Are you developing character traits that “normal” entrepreneurs can’t?

    In this week’s episode, I’m going through some of the most important character traits that I think athletes or former athletes bring to the table and how it can benefit your entrepreneurial journey.

    Make sure to listen to the end of the episode as I am giving away prizes worth over $3,000 to 3 lucky listeners of the podcast.

    Links & Resources mentioned in this episode:
    - Donate to the MOVEMBER cause & enter the giveaway: https://movember.com/m/launchintofreedom?mc=1
    - Check out the brand new Ascendus Digital Media website: https://ascendusdigitalmedia.com
    - Launch Into Freedom Episode #8 with Nic Fitzgerald: https://podcasts.apple.com/us/podcast/8-how-to-unleash-the-power-of-your-story-with-nic-fitzgerald/id1552745063?i=1000512528572
    - Launch Into Freedom Episode #29 with Crystal Baran: https://podcasts.apple.com/us/podcast/29-from-burnout-anxiety-to-thriving-health-coach-with/id1552745063?i=1000527485717
    - Launch Into Freedom Episode #31 with Sabrina Magnan: https://podcasts.apple.com/us/podcast/31-mindset-shifts-every-health-coach-needs-with/id1552745063?i=1000528213320
    - DM Michael on Instagram: https://www.instagram.com/themichaelhoffmann

    • 16 min
    #45 BREAKING: Facebook DOWN! It’s Time to Diversify Your Marketing

    #45 BREAKING: Facebook DOWN! It’s Time to Diversify Your Marketing

    Wow, what a rollercoaster ride!

    On October 4th 2021, all platforms and apps of Facebook, including Instagram and WhatsApp, experienced a total outage and caused not only panic on the stock market but also for a huge scare for many businesses and influencers out there.

    This is just another example that putting all of your eggs in the Facebook or Instagram basket will probably not work out in the long run.

    That’s why I want to take this week’s episode and introduce you to my plans on diversifying my marketing efforts for the next 6 months.

    One of the most important rules of marketing is to always strive for traffic that you own - your list or your own publishing medium. And today, I will show you exactly how you can build your own media channel today.

    Links & Resources mentioned in the episode:
    - Launch Into Freedom Episode #42 with Marley Jaxx: https://podcasts.apple.com/us/podcast/42-why-you-should-start-a-youtube-channel-today/id1552745063?i=1000535515018
    - Grab your free Facebook Ads Copy template: https://magnet.launchintofreedom.co
    - Tag Michael in your IG Stories: https://www.instagram.com/themichaelhoffmann
    - Subscribe to Michael’s YouTube channel: https://www.youtube.com/channel/UCMOmvlk-qh-8CqUJJBr7OCg

    • 11 min
    #44 How to Transition Your Fitness Business From In-Person to Remote with Leanne Wiese

    #44 How to Transition Your Fitness Business From In-Person to Remote with Leanne Wiese

    Moving a business from in-person to completely remote is a big challenge. It becomes even more significant if you work in an industry that requires a lot of hands-on support and tactical feedback.

    Now, add in a client demographic that isn’t necessarily on Facebook multiple hours a day and you got yourself a real pickle.

    Leanne Wiese had to overcome all of these challenges. When she moved her business Wiese Moves completely online, she had no idea if her clients - all of them in their +50’s - would make the move with her.

    In today’s episode, Leanne shares her experiences throughout this process and her advice to every new personal trainer who wants to train clients virtually.

    We also talk about her marketing and client acquisition process. And as you will hear, you will have to do a lot more upfront work to get someone in the door than just running a Facebook Ad.

    Links & Resources mentioned in this episode:
    - Sign up for the Free Move More Challenge: https://leanne-s-school-dca6.thinkific.com/pages/movemore
    - Connect with Leanne on Instagram: https://www.instagram.com/leanne.wiese.moves/
    - Find out more about Wiese Moves: https://www.wiesemoves.com/
    - Join the Free Facebook Ads Secrets 🚀 For Wellness & Health Coaches group:
    https://www.facebook.com/groups/launchintofreedom

    • 38 min
    #43 How to Immediately Remove Overwhelm from Your Business

    #43 How to Immediately Remove Overwhelm from Your Business

    I’m currently on vacation in Germany, finally visiting family again after two years of isolation, quarantine and pandemic.

    It was much needed as I felt an immense amount of overwhelm and stress over the past few months in my business. No motivation, no inspiration, no energy to create content for this podcast.

    In this episode from my car, I’m going to share with you what I did to eliminate the overwhelm for my podcast. The answer is: systems!

    Systems are your safety net, your compass if you want to say so, that you can always come back to when things won’t go the right way.

    Links & Resources mentioned in this episode:
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/
    - The Freedom Vault: https://go.launchintofreedom.co/vault
    - Rate + Review the Podcast: https://podcasts.apple.com/ca/podcast/launch-into-freedom/id1552745063

    • 10 min
    #42 Why You Should Start a YouTube Channel TODAY with Marley Jaxx

    #42 Why You Should Start a YouTube Channel TODAY with Marley Jaxx

    Are you publishing content on YouTube? No? Why not?

    Is it because you don’t know what to talk about? Is it because you’re not confident in front of a camera?

    Marley Jaxx has probably heard these excuses (and hundreds more) every day since she started her content marketing agency Jaxx Productions.

    Marley works with her clients to discover the power of implementing an Infinite Cashflow System inside each of their businesses, built on effortless high ticket customer ascension.

    Marley’s roster of clients includes such legendary thought leaders as Cristy Code Red, Alex Charfen, Daymond John, and Stephen Larsen.

    In today’s interview, Marley Jaxx talks about the power of a YouTube channel in your marketing strategy and why it is not too late to start one right now.

    Links & Resources mentioned in this episode:
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/
    - Connect with Marley on Instagram: https://www.instagram.com/marleyjaxx/
    - Infinite Video Impact Challenge: https://www.infiniteimpactchallenge.com/
    - VIP Code: https://www.thevipcode.com/

    • 26 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kerrie Fitzgerald ,

Real and Authentic

Love this podcast! It’s so rare to hear someone share the raw, dirty and authentic side of being an entrepreneur and Michael does such a fantastic job of sharing the highs as well as the lows. As a marketing professional who focuses on organic marketing I really loved learning more about paid ads and his approach to leveraging FB and IG ads. I got so many actionable takeaways from just a few episodes and I’m looking forward to diving into more. Cheers for sharing such honesty!

cindybear007 ,

Great insights and super actionable

I really appreciate the been there, done that approach and not afraid to share lessons learned.

AAR1184 ,

Fresh take on digital marketing

Michael knows his stuff and I love hearing him talk through the pitfalls. So many of us think we’re the odd man (or woman) out, but Michael sheds light on what’s hard in the space and insightful strategies on how to do it better and well. With integrity and grit.

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