44 episodes

Did you ever wonder how other health & wellness experts online always, almost effortlessly, create six-figure launches? And all you hear on launch day is crickets? Welcome to Launch Into Freedom. A podcast for health, wellness & fitness experts who want to learn the online marketing strategies to create attention and excitement for their offers.

Every Thursday, Michael Hoffmann, former professional athlete turned journalist turned online marketer, shares his experiences, what he's working on and marching towards - and how you can implement these strategies as well to become the agent of change in your clients' lives. This podcast will be your one-stop-shop for actionable marketing strategies, mindset, Facebook and Instagram Ads, personal development and everything else you need to create lasting freedom for yourself and your families.

Launch Into Freedom Michael Hoffmann

    • Business
    • 5.0 • 3 Ratings

Did you ever wonder how other health & wellness experts online always, almost effortlessly, create six-figure launches? And all you hear on launch day is crickets? Welcome to Launch Into Freedom. A podcast for health, wellness & fitness experts who want to learn the online marketing strategies to create attention and excitement for their offers.

Every Thursday, Michael Hoffmann, former professional athlete turned journalist turned online marketer, shares his experiences, what he's working on and marching towards - and how you can implement these strategies as well to become the agent of change in your clients' lives. This podcast will be your one-stop-shop for actionable marketing strategies, mindset, Facebook and Instagram Ads, personal development and everything else you need to create lasting freedom for yourself and your families.

    #43 How to Immediately Remove Overwhelm from Your Business

    #43 How to Immediately Remove Overwhelm from Your Business

    I’m currently on vacation in Germany, finally visiting family again after two years of isolation, quarantine and pandemic.

    It was much needed as I felt an immense amount of overwhelm and stress over the past few months in my business. No motivation, no inspiration, no energy to create content for this podcast.

    In this episode from my car, I’m going to share with you what I did to eliminate the overwhelm for my podcast. The answer is: systems!

    Systems are your safety net, your compass if you want to say so, that you can always come back to when things won’t go the right way.

    Links & Resources mentioned in this episode:
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/
    - The Freedom Vault: https://go.launchintofreedom.co/vault
    - Rate + Review the Podcast: https://podcasts.apple.com/ca/podcast/launch-into-freedom/id1552745063

    • 10 min
    #42 Why You Should Start a YouTube Channel TODAY with Marley Jaxx

    #42 Why You Should Start a YouTube Channel TODAY with Marley Jaxx

    Are you publishing content on YouTube? No? Why not?

    Is it because you don’t know what to talk about? Is it because you’re not confident in front of a camera?

    Marley Jaxx has probably heard these excuses (and hundreds more) every day since she started her content marketing agency Jaxx Productions.

    Marley works with her clients to discover the power of implementing an Infinite Cashflow System inside each of their businesses, built on effortless high ticket customer ascension.

    Marley’s roster of clients includes such legendary thought leaders as Cristy Code Red, Alex Charfen, Daymond John, and Stephen Larsen.

    In today’s interview, Marley Jaxx talks about the power of a YouTube channel in your marketing strategy and why it is not too late to start one right now.

    Links & Resources mentioned in this episode:
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/
    - Connect with Marley on Instagram: https://www.instagram.com/marleyjaxx/
    - Infinite Video Impact Challenge: https://www.infiniteimpactchallenge.com/
    - VIP Code: https://www.thevipcode.com/

    • 26 min
    #41 The BEST Way To Run Profitable Facebook Ads in 2021

    #41 The BEST Way To Run Profitable Facebook Ads in 2021

    Today’s episode is an interview I did a couple weeks ago in Megan Kachigan Loehr’s Facebook Group “Copywriting for Coaches and Course Creators”.

    While many coaches and course creators out there see Facebook and Instagram Ads as this scary, unconquerable concept, it actually comes down to only two things: evergreen advertising strategies and customer behaviour.

    If you understand that, you can also run successful ads yourself.

    Links & Resources mentioned in this episode:
    - FREE Magnetic Ads Training + Template: https://magnet.launchintofreedom.co
    - FB Group “Copywriting for Coaches and Course Creators”: https://www.facebook.com/groups/1258676284522310
    - Connect with Megan: https://www.facebook.com/megan.kachigan/

    • 23 min
    #40 How She Manifested Her Dream Business with Sarah Blocksidge

    #40 How She Manifested Her Dream Business with Sarah Blocksidge

    With Sarah Blocksidge, I’m very excited to welcome not only an amazing health & wellness expert to the podcast, but also, for the first time, one of my absolutely awesome students!

    Sarah is the founder of Positive Happy Me and works with intuitive women helping them achieve their dream of becoming professional Energy Practitioners.

    In this episode, we cover topics like energy healing in entrepreneurship, how Sarah actually manifested multiple thousands of dollars into her life, just by repeating a simple mantra, and how she went from insecure and hesitating to run Facebook Ads to confident and successful!

    Links & Resources mentioned in this episode:
    - The Freedom Vault (including Sarah’s bonus): https://go.launchintofreedom.co/vault
    - Connect with Sarah on Facebook: https://www.facebook.com/sarahb.ltd
    - Join the CAM Challenge here: https://positivehappyme.uk/cam-challenge

    • 39 min
    #39 The 3 Elements That Turn Your Ads Into Dream Client Magnets

    #39 The 3 Elements That Turn Your Ads Into Dream Client Magnets

    What is it that makes your dream client click on your Facebook Ad, your Instagram Post or buy from you on your sales page?

    I asked myself the same question and analyzed my clients’ and my own most successful ads for patterns and things they all had in common.

    In this episode of the podcast, I’ll walk you through (probably) the most important elements that every Facebook and Instagram Ad needs in order for your dream client (see, I didn’t say “any client”) to resonate with it, connect with you and become a lead or customer.

    Links & Resources mentioned in this episode:
    - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/

    • 14 min
    #38 Facebook Ads Best Practices in 2021

    #38 Facebook Ads Best Practices in 2021

    2021 has been an interesting year in online marketing. Massive privacy changes forced marketers and business owners alike to change their strategies and shift their focus.

    Facebook and Instagram Ads are still an essential part of every marketing strategy but the way you approached them in the past might not work anymore today.

    In this week’s episode of the podcast, I’ll share with you the most important best practices for your Facebook Ads in 2021, directly from the source - reliable information, not from some random Facebook group or marketing guru, but straight from a Facebook employee.

    So, get your pen and paper ready, pull up your Business Manager and make sure to follow along and set yourself up for success and protect yourself against possible account shutdowns and restrictions.

    Links & Resources mentioned in this episode:
    - Apply to work with me & Ascendus Digital: https://ascendusdigital.com/applynow
    - Free Resource - Magnetic Facebook Ads Training + Template: https://magnet.launchintofreedom.co/
    - Facebook Business Manager: https://business.facebook.com/
    - Activate 2-Factor Authentication: https://www.facebook.com/security/2fac/settings
    - Support Article on Domain Verification: https://www.facebook.com/business/help/286768115176155
    - Add a Custom Domain to Clickfunnels: https://help.clickfunnels.com/hc/en-us/sections/360001250233-Domains-Purchased-Outside-of-ClickFunnels
    - Configure Aggregated Event Measurement: https://www.facebook.com/business/help/422408905612648

    • 23 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Kerrie Fitzgerald ,

Real and Authentic

Love this podcast! It’s so rare to hear someone share the raw, dirty and authentic side of being an entrepreneur and Michael does such a fantastic job of sharing the highs as well as the lows. As a marketing professional who focuses on organic marketing I really loved learning more about paid ads and his approach to leveraging FB and IG ads. I got so many actionable takeaways from just a few episodes and I’m looking forward to diving into more. Cheers for sharing such honesty!

cindybear007 ,

Great insights and super actionable

I really appreciate the been there, done that approach and not afraid to share lessons learned.

AAR1184 ,

Fresh take on digital marketing

Michael knows his stuff and I love hearing him talk through the pitfalls. So many of us think we’re the odd man (or woman) out, but Michael sheds light on what’s hard in the space and insightful strategies on how to do it better and well. With integrity and grit.

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