53 episodes

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box Sarah Williams

    • Business
    • 5.0 • 101 Ratings

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance.

That is why I created Launch Your Box!

Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love.

I will help you...

Take your first steps and know where to start.
Figuring out the logistics: packing, shipping, boxes, oh my!
Learn how to launch, from idea to sales.
Scale that box to the next level, go big or go home!

    It’s Time to Start Your Box!

    It’s Time to Start Your Box!

    Let’s start this year with a better plan, a plan to help you move forward because… It’s Time to Start Your Subscription Box! 
     
    Now is the time to get started the right way. 
     
    See, it’s hard to take steps forward with starting your subscription box if you can’t visualize who that box is for - your ideal customer. And if you already have a subscription box and you’re struggling with marketing, gaining subscribers, or retaining the subscribers you do have, take a closer look at your ideal customer. 
     
    I want you to describe your ideal customer in 3-5 words. 
    Are they a man or a woman?  Are they an adult or a child?  How old are they?  Where do they live?  Do they belong to a certain profession or faith group?  Do they have a specific hobby or love for something?   
    Answering these questions allows you to visualize that person. My ideal customer for my monogram box is a “Southern Busy Mom.” Can you picture her? I can! I curate subscription boxes for her every month. 
     
    Ask yourself what your ideal customer is thinking, feeling, and doing each month of the year. It’s this knowledge that will help you plan themes for your boxes before you ever start looking for products. 
     
    Once you’re able to visualize your ideal customer, it’s time to decide what kind of box to create. You have choices: 
    Monthly Quarterly Bimonthly One Thing of the Month  
    There are pros and cons to each type of box. Monthly boxes are easier to market and bring in regular, recurring revenue. They are also a LOT more work. Quarterly boxes can make marketing challenging but give you time to catch your breath between boxes and may allow you to curate a more expensive, luxurious box. 
     
    A “One Thing of the Month” box is a great place to start! You’re simply providing one item each month. I have members inside Launch Your Box who have been very successful with their “one things.” T-shirts, candles, beef jerky, washi tape, door hangers, and more.
     
    Once you’ve decided who your ideal customer is and the type of box you’re going to offer, it’s time to curate some boxes! Join me for my FREE 6 in 60 Workshop where we’ll plan six months’ worth of subscription boxes in only an hour! 
     
    Join me for this episode as I talk about how now IS the time to start your subscription box and go over the first TWO steps forward, helping you discover who your box is for and what kind of subscription box is the best choice for your business. 
    Important Links:  6 in 60 Workshop  
    Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 27 min
    5 Ways to Reinvest In Your Business in the New Year

    5 Ways to Reinvest In Your Business in the New Year

    I heard a twist on the old saying, “When life gives you lemons, make lemonade,” and thought it was perfect for subscription box business owners. It goes like this: 
     
    When life gives you lemons, make lemonade. Then sell the lemonade. With the profits, buy more lemons and make more lemonade. Sell that, too. Then buy a bigger lemonade stand! 
     
    Why am I talking about lemons and lemonade on today’s podcast episode? 
     
    I’m not, actually. The point is, as a business owner, you need to reinvest in your business. This doesn’t have to mean spending thousands of dollars. It does mean making smart purchases that will allow you to grow your business.
     
    Reinvest some of your holiday profits in one (or more) of these four areas: 
    Marketing - Consider paid ads, an affiliate program, or paying an influencer or blogger to review or promote your subscription box.  Technology - Is it time to upgrade your website? An improved customer experience will deliver a big ROI!  People - Hire your first VA or in-person help. Get someone to help with social media posts or give a deserved raise to a current employee.  Equipment - My Rollo printer saves me SO MUCH time and money! From an industrial printer to a t-shirt folder, any equipment purchase that helps you gain efficiency and save time delivers major ROI.   
    Remember, we’re talking about reinvesting profits. After you’ve paid all your expenses AND paid yourself, take what’s left and invest it back into your business. A bonus? Any asset you buy also reduces the amount of tax you’ll pay! 
     
    Join me for this episode as I talk about how reinvesting in your subscription box business makes the GROW stage in Start, Launch, and Grow your Subscription Box possible - and how using “subscription box math” helps you figure out how much to invest. 
    Important Links:  Links to Subscription Box Equipment: 
    Rollo Printer Industrial Printer T-shirt Folder   
    Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 15 min
    Never Stop Audience Building - Special 50th Episode

    Never Stop Audience Building - Special 50th Episode

    “You can’t just put it out there and expect it to work.” - Pam Rogers 
     
    This is a special episode. It’s our 50th episode and we’re celebrating reaching and passing 80,000 downloads! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! 
     
    I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building. 
     
    Each of the top ten episodes - and so many others - shows us just how important audience building is. You can’t start your subscription box without an audience. And you can’t grow your subscription box business without continually growing your audience. 
     
    On today’s episode, I revisit these top ten episodes and review 5 ways my guests built their audiences. 
    Episode 3 - The Riches are in the Niches: Anne went specific when she created a subscription box for women dentists. She knew her ideal customer because she was her ideal customer.  Episode 14 - 4 Ways to Build Your Audience: Tiffany ran a giveaway, posted on social media consistently, made connections, and partnered with an influencer to build her audience.  Episode 31 - From an Audience of Zero to 100 Subscribers in 60 Days: Claudia posted consistently on Facebook and Instagram, created IG reels and stories, and added an early bird bonus.  Episode 33 - Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600: Amanda went very specific and  served her audience before she sold.  Episode 38 - From Nurse Practitioner to Subscription Box Owner: Pam set up social media accounts, followed colleagues, and did some very creative in-person marketing when she attended a conference.   
    Join me for this special episode as I revisit these top ten episodes and these wonderful subscription box owners. Each of these women shared her inspiring subscription box journey with us. Each of them also shared actionable tips and strategies - things they did to grow their audiences which in turn helped them grow their businesses. 
    Important Links:  Links to Top-Ten episodes: 
    Episode 3 - The Riches are in the Niches - How one LYB Member Hit $10K Monthly with Her Subscription Box Business  Episode 5 - Who Will Buy My Box and How Do I Find Them? - Subscription Box Strategies with Damon Oates Episode 7 - Get Started Right Away with Fast and Messy Action Episode 9 - Why am I Scared to Show Up Live? | Build an Audience for Your Subscription Box Episode 14 - 4 Ways to Build Your Audience with Tiffany LeBaron Episode 39 - Launch Tips with The Lettering Box Episode 38 - From Nurse Practitioner to Subscription Box Owner Episode 31 - From an Audience of Zero to 100 Subscribers in 60 Days Episode 33 - Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600 Episode 42 - Consistency Pays Off with Jamie Shahan of CRNA Swag  
    Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 28 min
    Subscription Box Predictions with Paul Chambers

    Subscription Box Predictions with Paul Chambers

    I LOVE talking about all things subscription box. It’s what I do here on the podcast every week and all day every day inside my Launch Your Box membership. But today… today is special. 
     
    Today I got to sit down and talk to my friend Paul Chambers, the co-founder and CEO of SUBTA, the Subscription Trade Association. Not only does Paul bring 20+ years of subscription box knowledge and experience with him, he’s also a super nice guy who just happens to be a big fan of Launch Your Box. 
     
    I invited him to the podcast to share his predictions about what we can expect in the subscription box industry in 2022 as well as some subscription box best practices. 
     
    Paul’s subscription box journey started when he became a partner in Gentlemen's Box, a monthly subscription that provided accessories for well-dressed, professional men who lacked the time to shop for themselves. Paul learned valuable lessons along the way, grew the subscription into an extremely successful business, and then sold it. 
     
    It was during this time that Paul and his partners were seeking out knowledge and community within the subscription industry. To their surprise, they found there were no conferences or other large networking and learning opportunities. This led to the founding of the Subscription Trade Association (SUBTA) in 2017. 
     
    Paul shared his predictions for 2022. He expects to see continued growth in subscriptions as the need that drove incredible growth in 2020 settles into new habits driven by consumers’ ongoing desire for convenience and accessibility. He also wants us to keep our eyes on new trends in tech. Rather than being intimidated by technology, Paul encourages small business owners to consider the possibilities and look for opportunities to expand subscribers’ experiences. 
     
    For 2022 - and beyond - Paul encourages subscription box owners to: 
    Add opt-in text messages as part of the customer journey. Take advantage of Tik Tok’s popularity to market your subscription.  Use new technology for churn, upselling, data, and more.  Establish strategic partnerships.  Use first-party data to better understand your consumers’ behavior.  Optimize your content creation.  Use your data to personalize your subscription offering.  Give more power to your consumers when it comes to managing their subscriptions.  Focus on retaining your current subscribers. 


    We also talked expansion revenue and strategies to capitalize on current subscribers as a source of additional revenue. Your engaged audience has an appetite for more from you. Give it to them! 
    Consider: 
     Creating limited edition or one-time boxes.  Add an option to add complimentary pieces to a current subscription.  Curate Mystery Boxes.   
    In June of 2022, Sub Summit - the incredible conference put on by Paul and the rest of the SUBTA team - is coming to Disneyworld! I’ll be there along with so many of my Launch Your Box members. I’d love to see you there! Learn more and register HERE. 
     
    There is so much to learn in this episode. Hear what works and what to expect from a true leader in the world of subscriptions. Grab a notebook and a pen and get ready to soak up what happens when two people who LOVE talking subscriptions share inside knowledge and tips that will help you continue to grow your own subscription box business. 
     
    Important Links:  Find and follow Paul: 
    SUBTA Website Sub Summit Website Facebook Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 59 min
    I Want to Start a Subscription Box Business - Where Do I Start?

    I Want to Start a Subscription Box Business - Where Do I Start?

    When you don’t know where to start, it’s easy to start in the wrong place. 
     
    You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more. 
     
    In the beginning, before you even get started, you don’t need any of those things. What you need is to Start The Right Way! 
     
    If you’re just starting your subscription box journey, this episode is for you! Avoid the overwhelm and start where you need to start… the beginning. 
     
    I call this first stage The Hopeful Entrepreneur because you’re full of hopes and dreams… and so many questions. There are things you need to do during this stage to start your subscription box journey off right. 
     
    Complete the 6 in 60 Workshop (Post-It Note Challenge) - identify your ideal customer and plan out your first six boxes.  Contact your local Small Business Adminstration Office - fulfill local requirements to legally set up your business.  Establish social media pages for your business - focus audience building efforts on one platform to start.  Secure a domain for your website - this will be your url.  Explore options for your website - we recommend Shopify or WordPress/WooCommerce.   
    Getting your subscription box business off the ground takes a lot of work. Following a step-by-step process helps you stay on track. 
     
    Join me for this episode as I walk you through this first stage of your subscription box journey, sharing tips, strategies, and resources to help you get a strong start. Don’t miss my tips about naming your business - and your subscription box. It matters!   
    Important Links:  Subscription Box Blueprint eBook  FREE 6 in 60 Workshop  
    Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 25 min
    Too Many Offers Can Stop Your Growth - Lessons Learned from Becca from Isle Candle Co.

    Too Many Offers Can Stop Your Growth - Lessons Learned from Becca from Isle Candle Co.

    “When you try selling everything to everyone, you sell to no one.” 
     
    Today I’m excited to introduce you to Becca Slye, Launch Your Box member and co-owner of Isle Candle Co. I hope Becca’s story inspires you to keep going even when things get hard and to see mistakes and challenges as opportunities for growth.  
     
    Isle Candle Co. is a family business started by Becca’s parents. They sell specialized soy candles that transform into incredibly nourishing lotions as they burn. How cool, right? Becca’s parents operate a brick and mortar shop in a beach town in South Carolina, capitalizing on tourist traffic.   
     
    Becca and her husband got involved in the family business and decided to develop an online presence as well as open a second brick and mortar in Virginia. As Becca noticed how many repeat customers they had, the idea for a subscription box was born.  
     
    Becca’s subscription launched big. As in 135 subscribers big! For a first-time launch, that is an amazing number of subscribers! You’re probably thinking that, with a launch like that, they continued to grow their subscriber base quickly, right? 
     
    That’s not what happened. 
     
    In this episode, Becca and I get real about why, 15 months in, they’ve only added another 35 subscribers. Not exactly the growth they hoped for. 
     
    There are reasons Isle Candle Co.’s subscription box hasn’t grown like they hoped it would. Reasons like too many offers, trying to be all things to all people, and going wider instead of deeper with their audience. 
     
    We ALL make mistakes and face challenges in business. And what you’ll hear from Becca is clarity about what went wrong and determination to move forward. She got creative about selling inventory that didn’t fit with their goals moving forward and got really clear about their offer. Becca also talks about the importance of hiring help - staying in your zone of genius and letting others handle the rest.  
     
    There is so much to learn from and be inspired by in this episode. Some business owners see mistakes and challenges as reasons to shut down or not move forward. Not Becca. She’s determined to find solutions to problems and continue to move forward and grow. I have no doubt that’s exactly what is going to happen! 
     
    Important Links:  Find and follow Becca: 
    Facebook Instagram Isle Candle Co. Website Join me in all the places: 
    Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

    • 44 min

Customer Reviews

5.0 out of 5
101 Ratings

101 Ratings

Sometimes Need Help ,

So Much Actionable Tidbits!!

I am a “listen to podcasts while working out” kinda gal and because of this show I now keep a notebook with me to write down ideas I want to take action on when I get back to the office. I like that Sarah breaks things down into smaller steps and gives concrete examples to each one along the way. Also LOVE hearing from other small business owners who started, struggled, made some missteps and still kept going to achieve great results in the end after putting in the work. Wednesday routine = wake up, have coffee and then download the latest episode to listen to later that day/week.

Quilter- girl ,

Top notch

So much insightful, well thought out information. I’m a launch your box member. I’m ramping up to my box and this would have been so daunting without Sarah and the LYB community.

Moore N More Popcorn ,

Launch your box, All the good stuff

I loved every episode. I actually binge listened to all of the episodes she currently had. I have been waiting and wondering if I should do a subscription box, after listening to these, I’m doing it. Thanks so much for the information. You’ll be seeing me in your group for sure.

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