Beyond the Launch Chelsea Wallace

Chelsea, The Launch Copy Coach, does a mini-client case study, discussing 3 key revenue-boosting strategies used by her clients during their most successful program launches to date. She emphasizes that these tactics provide valuable insights into audience preferences which can help to (1) refine your messaging, (2) enhance client connection, and (3) increase your overall impact. Throughout the episode, she offers quick tips for implementing these techniques in future launches.

00:00 The Power of Revenue Boosting Tactics

01:46 Tactic 1: we all know about this but not enough of us use this tactic well to create desirability in our audience

04:04 Tactic 2: this is KEY to growing conviction and trust in Your community so their yes is a confident no-brainer

07:22 Tactic 3: you might shy away from this one but it can really push you over the line when it comes to your launch goals

08:27 The Impact of These Tactics

In this episode, host Chelsea addresses business coaches and course creators who have recently had their most successful launches or months in business, emphasizing the importance of reassessing the business and growth goals after these achievements. 


She introduces two primary strategies: converting the offer to an evergreen program or continuing to live launch the program. Chelsea explains that the choice depends on the entrepreneur's lifestyle goals, their preferred business demands, and their relationship with the live launching process. 


She also brings up the risk of falling into a routine that could lead to eventual dissatisfaction with the business and highlights the need to ask meaningful questions about the direction of the business to avoid such a scenario. 


She invites listeners to consciously decide their next steps instead of having to radically pivot or tear their business apart later.




00:00 The Importance of Assessing Growth
03:40 The Consequences of Not Planning for Growth
07:15 Options for Growth: Going Evergreen
10:11 Options for Growth: Continuing to Live Launch
12:00 The Importance of Intentionality & The Role of Your Business in Your Life

In this episode, Launch Copy Coach Chelsea hosts a live discussion about the essential question individuals should ask before their next launch: 


'Do I want the level of demand and responsibility on me, during this launch, to stay the same, to increase or to decrease?' 


To help coaches and course creators answer this question, Chelsea introduces the concept of four R's - Roles, Responsibilities, Results, and Requirements. Each 'R' needs to be intentionally reflected on to ensure a launch that creates the kind of experience and results that are aligned with the coach’s or course creator’s goals.


She underscores the mutually beneficial relationship that can exist between the launch and the entrepreneur – but the terms of that relationship need to be outlined. And that’s why asking this question is important.


00:00 The Key Question for Your Spring Launch
01:34 The Crucial Question: Demand and Responsibility
04:51 The Four R's: Role, Responsibilities, Results, Requirements
09:31 Understanding the Demand and Your Capacity
19:32 The Symbiotic Relationship of Launches
24:25 Conclusion: Making Your Launch Work for You

In this episode, the host, Chelsea discusses three important trends for successful course and coaching program launches in spring 2024. 


The first trend gets you more revenue before you open doors to your offer, optimizing the opportunity of connecting with potential clients. 


The second trend grows MASSIVE trust with your community. 


Lastly, the third trend creates a launch experience that your people can't wait to show up for! – turning them into enjoyable experiences rather than formulaic strategies. 


For each of these trends, Chelsea includes examples and results from her clients' current launches that you can use to inspire your own results.


At the end of the episode, Chelsea also highlights the required high levels of investment and leadership that a launch demands. While these trending strategies can create a no-brainer 'yes' scenario for potential customers, they require extra capacity and energy to brainstorm, refine, and execute – energy and capacity that not all coaches and course creators may possess. The need to fill the gap between what creates a 'yes' and what business owners can realistically offer is the highlighted point of discussion. 


00:00 The Importance of Launch Trends
02:23 First Trend
06:31 Second Trend
10:32 Third Trend
16:45 The Gap Between Desired and Actual Launch Experience
23:58 Closing Thoughts and Next Steps

To kick off season 3 of the podcast, I give you coaches and course creators 3 launch trends to watch for throughout 2022 and possibly to employ in your own launches.

2021 was quite a year of growth, disappointment, scaling, refinement, so many challenges and so many opportunities for more. All of that has significantly impacted what audiences are looking for in terms of their experiences during a launch and inside the programs they sign up for.

In this episode, I share 3 of the things that I'm expecting to see more and more launches tap into, based on the realities that 2021 has created for us.

DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!

We all fall prey to these thoughts: what if my launch doesn't work? What if people don't buy? What if I don't meet my goal?

It's easy to ask these questions and then spiral into creating a whole reality in our minds that has us low-key believing that our launches won't work. Then we start acting like they won't work and making decisions from a place of panic, anxiety, fear, and all kinds of other emotions...instead of based on our data and the outcomes we actually DO want.

So how do we ask the questions, but NOT spiral into that world of negative outcomes?

Here's a simple mindset shift that can help!

DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!