Laura Behrens Wu, CEO & Co-founder of Shippo, on Why Culture is Not a Fluffy Word Founder Real Talk

    • Technology

In this episode, Laura talks about her experience being a young CEO from a different country, how she built Shippo's culture from the top-down, and how her executive coach made her more like Steve Jobs.


Laura Behrens Wu is the founder and CEO of Shippo. Shippo simplifies shipping for eCommerce companies by offering discounted shipping rates and a streamlined solution across all different shipping providers. It’s Amazon-level shipping for all e-commerce stores. Laura, featured in Forbes 30 under 30 in 2017, runs a 65 person team based in San Francisco.

In this episode, Laura talks about her experience being a young CEO from a different country, how she built Shippo's culture from the top-down, and how her executive coach made her more like Steve Jobs.


Laura Behrens Wu is the founder and CEO of Shippo. Shippo simplifies shipping for eCommerce companies by offering discounted shipping rates and a streamlined solution across all different shipping providers. It’s Amazon-level shipping for all e-commerce stores. Laura, featured in Forbes 30 under 30 in 2017, runs a 65 person team based in San Francisco.

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