60 episodes

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice.
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Law Firm Growth Podcast Jan Roos - Legal Marketing Expert, Author, and Speaker

    • Marketing
    • 4.8, 6 Ratings

Are you ready to take your law practice to the next level? The Law Firm Growth podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice.
See acast.com/privacy for privacy and opt-out information.

    Frame Control and Closing the Consult

    Frame Control and Closing the Consult

    Resource Links:
    Visual Reference to the model referenced in the episode: http://casefuel.com/index.php/2020/08/03/visuals-ep-59-frame-control-and-closing-the-deal/CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)We often think of closing sales as something hardcore, complicated, and aggressive. But does that really hold true most of the time?
    The key to closing sales calls is by making your clients feel comfortable in the conversation. And the key to steering that conversation towards comfort is by being in control. So how do you make sure to maintain control?
    That’s what we’re here to find out in this episode as we talk about why you need to help your clients make the best legal decisions and how to direct your clients towards those decisions.
    Grow your close rates exponentially by tuning in to this episode now.
    We’ll be talking about:The essence of having a strategy for selling [03:34]Clients don’t know what they don’t know [04:01]Do the right thing for your client [05:56]People will throw out false objections [07:25]Framing the ideal call [08:23]The four-quadrant axis [10:00]Comfort vs discomfort [11:40]It’s easier to stay in control, it’s tough to get it back [14:39]Volunteering information is a double-edged sword [16:12]About Our Host:Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    • 19 min
    Rent Relief, Getting Back to the Office, and More with: Adam Collins

    Rent Relief, Getting Back to the Office, and More with: Adam Collins

    Resource Links:
    CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Connect with Adam Collins through LinkedIn (https://www.linkedin.com/in/adam-collins-commercialre/)Reach out to Adam through his email (acollins@mgaco.com)As 2020 has passed its half-year mark, COVID continues to wreak havoc and a lot of people are forced to come up with creative solutions to adapt to the situation. The commercial real estate, specifically, has been severely affected by the pandemic. After all, who wants to pay rent for office space that they are not occupying?
    In these times when we need to make the most out of our under-utilized rent and office space, we need key people who can best negotiate our lease terms and conditions for us, and make critical real estate decisions. Now, who else best fits the description other than your real estate broker?
    In this week’s podcast episode, Adam Collins, managing director of MGA, joins us to discuss the commercial real estate market, what their clients’ current situations are, and what measures are taken to ensure safety in the workplace as the world is slowly getting back on its feet.
    Gain incredible insight into commercial real estate during a global crisis by listening to this episode now!
    We’ll be talking about:The year 2020 for Adam Collins [00:58]MGA’s clients and their situations [03:27]Your landlord is your business partner [05:45]You gotta give a little to get a little [07:22]The future of mortgages in the US [09:52]Getting back to work during a pandemic [12:24]Making meetings and collaborations happen at work and remotely [14:04]Precautionary measures taken by clients and tenants [16:15]The effect of the pandemic on co-working situations [19:29]Timing the commercial real estate market [22:29]About Our Guest:
    Adam Collins is the Managing Director of MGA, a real estate consultancy that specializes in tenant representation. He helps clients make the most flexible lease terms that’ll help their clients save money all while getting the office space they want and need.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    • 27 min
    The Matthew Effect for Law Firms — How Success (or Failure) can Build

    The Matthew Effect for Law Firms — How Success (or Failure) can Build

    Resource Links:
    CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Get access to our free intake course - Double Your Case Files (contact.casefuel.com/double-your-case-files/)Crushing Chaos with Allison Williams Podcast Episode (https://shows.acast.com/the-law-firm-growth-podcast/episodes/crushing-chaos-with-allison-williams)When trying to make a lot of money for your practice, it only makes sense to accept whoever walks in the door, right?
    That couldn’t be more wrong. Ironically, in an effort to make more money, you’re actually setting yourself up to lose more money. At the end of the month, you’ll only manage to pay your bills by the skin of your teeth. And that vicious cycle of scarcity can go on and on unless you decide to break it.
    Stop selling yourself short and join me in today’s podcast as we talk about the abundance mindset and how you can use that to push yourself back to the virtuous cycle.
    Break yourself free and set yourself up for abundance by listening to this episode.
    We’ll be talking about:
    The Matthew Effect [01:21]The vicious cycles of scarcity and abundance [02:17]Momentum can push you towards to the top of to the bottom  [05:23]The essence of niching [06:04]The burning dopamine [07:11]Why it’s important to raise your rates [08:42]What makes niching effective [11:09]Size only matters if you’re competing on the same dimensions [12:54]Intelligently reinvest in people, process, and marketing [13:30]When you have abundance, you’re able to make suitable decisions [15:14]About Our Host:
    Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    • 17 min
    How To Make Your Intake Staff Your Secret Weapon

    How To Make Your Intake Staff Your Secret Weapon

    Resource Links:
    CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Contact Jan Roos (contact.casefuel.com/double-your-case-files/)Your front line intake staff can be your biggest asset or your worst nightmare. But it’s pretty easy to know which is which, right?
    When you ask an employee if they have your business’ best interest at heart, most of the time you’ll hear “Yes.” After all, what employee would want their source of income to fail? However, that’s not always true.
    Between having to work overtime to chase leads and eating dinner with their family, people will always choose to spend their valuable time with their family. Whether or not your firm gets five more clients, they’ll still be getting the same paycheck as they did last month. But do you think they’ll still be thinking that way if you start giving out incentives?
    Join me in today’s podcast episode as we get inside your intake staff’s head and learn how to find and empower A-players and transform your intake staff into your secret weapon!
    We’ll be talking about:
    Why you should prioritize your intake staff [00:54]What makes bad intake staff bad [01:43]The lifer: Choosing between work and life [01:57]The inner workings of a lifer [03:48]Aligning incentives [07:02]The power of call recording [09:38]The keener: The people-pleaser [11:17]The benefits of aligning incentives [13:10]About Our Host:
    Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See acast.com/privacy for privacy and opt-out information.

    • 15 min
    The Automated Estate Planning Practice and How to Break Records in a Pandemic with Jeff Katz

    The Automated Estate Planning Practice and How to Break Records in a Pandemic with Jeff Katz

    Resource Links:
    CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Beyond Counsel, LLC Website (https://beyondcounsel.io/)JDKatz Attorneys at Law Website (https://www.jdkatz.com/)For most practices, facing your clients personally is a necessity—booking appointments, making presentations, taking case notes. While all this was possible before the pandemic, the dynamics have certainly changed after it.
    Documenting was challenging enough before the pandemic even began. You have to customize each and every case note to create a personalized feel to it despite being so time-consuming. Imagine how hard it only got after the pandemic. Well, what if there is a way for you to kill two birds with one stone? How?
    Automation.
    In today’s podcast episode, we have Jeff Katz from JDKatz Attorneys at Law to discuss with us the compounding effect of automation and how it can make your job as a lawyer so much easier, especially during the pandemic.
    Tune in to today’s episode and prepare to be amazed.
    We’ll be talking about:
    The essence of creating a process of systems in scaling your business [01:24]How the customized approach to practices is stopping lawyers from creating systems [03:33]The catalyst that got Jeff to start creating these processes and systems [06:20]The compounding effect of automation in law firms [08:23]Finding the right staff [11:16]How automation improves client intake: His philosophy on follows-up [13:00]The inspiration behind BeyondCounsel [18:48]Jeff’s advice to aspiring lawyers: Great systems and great marketing plan go hand in hand [22:45]The best marketing strategy: accessibility [24:21]Closing clients virtually: Adapting to today’s situation [28:02]Virtual appointments after the pandemic? The future of Jeff’s practice [31:12]About Our Guest:
    Jeff Katz is the managing partner of JDKatz Attorneys at Law. He is also the co-founder of Beyond Counsel, LLC dedicated to helping private practices improve their processes and systems. His success as a tax and business attorney has grown exponentially over the years and is devoted to evolving his practice to better suit the client’s needs.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

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    • 31 min
    Is Google Really Looking Out For You?

    Is Google Really Looking Out For You?

    Resource Links:
    CaseFuel Website (http://casefuel.com/)Get your copy of “Legal Marketing Fastlane” (https://www.amazon.com/Legal-Marketing-Fastlane-Roadmap-Generating-ebook/dp/B06X9B76QX)Google makes its money from online advertisers. So it’s safe to assume the changes they make will benefit advertisers. Right?
    It turns out that isn’t always the case. While the big platforms do need to maintain a good advertiser experience overall, occasionally decisions are made where individual advertisers are thrown under the bus in changes that are likely to move the stock price up.
    You have to break a few eggs to make an omelette, so to speak. But with the right knowledge you can make sure your shell stays intact!
    Is Google really looking out for the little guy? Join me in today’s podcast as we dive into the dark side of Google AdWords.
    We’ll be talking about:
    Revisiting “Legal Marketing Fastlane” [00:30]Google AdWords and its search traffic changes: It’s just business [00:58]Facebook and its acquisitions as a platform for selling impressions [04:16]Notes on working with Google from the Legal Marketing Fastlane [07:07]Why Google is not looking out for the little guy [07:55]The issues with Google’s Search Network and landing pages [08:35]Why the “Search Network with Display Select” setting is not the best campaign setting there is [10:26]About Our Host:
    Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.
    If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

    See acast.com/privacy for privacy and opt-out information.

    • 12 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

TheMurphyGroup ,

Jan could be the host for Jazz Radio

As a marketer, i'm a big fan of this podcast as it touches upon a lot of things which can be applied to most service-based industries.

Slappyzsgh ,

Jan Rocks!!!!

Loving this content! Keep it up Jan

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