85 episodes

Online legal marketing demystified for solos and small firm lawyers.

Law Firm Marketing Decoded LawLytics

    • Marketing
    • 5.0, 5 Ratings

Online legal marketing demystified for solos and small firm lawyers.

    Episode 86: 4 Common Local Marketing Mistakes to Avoid on Your Law Firm's Website

    Episode 86: 4 Common Local Marketing Mistakes to Avoid on Your Law Firm's Website

    A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus.

    To create successful local pages means understanding what makes a good local page but also what you should avoid.

    In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.

    • 8 min
    Episode 85: Developing Law Firm Website Content Around Longtail Keywords

    Episode 85: Developing Law Firm Website Content Around Longtail Keywords

    By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.

    • 7 min
    Podcast Episode 84: How to Use Google's Search Quality Ratings Guidelines to Build a Better Law Firm Website

    Podcast Episode 84: How to Use Google's Search Quality Ratings Guidelines to Build a Better Law Firm Website

    We encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine.

    However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.

    In this episode, we discuss what you need to know about Google’s Search Quality Ratings Guid

    • 9 min
    Episode 83: Using Your Law Firm's Blog to Capitalize on Major Events

    Episode 83: Using Your Law Firm's Blog to Capitalize on Major Events

    We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.

    • 7 min
    Episode 82: 3 Things to Write About On Your Law Firm's Blog

    Episode 82: 3 Things to Write About On Your Law Firm's Blog

    In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.

    • 8 min
    Episode 81 - 3 Things the Best Law Firm Websites Have in Common

    Episode 81 - 3 Things the Best Law Firm Websites Have in Common

    The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.

    • 7 min

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