Online legal marketing demystified for solos and small firm lawyers.
How Google's Two November Search Updates Could Affect Your Site
Google’s algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November.
When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this episode of the Law Firm Marketing Decoded podcast, we explain these two new algorithm updates and how to succeed with Google regardless of the next update the search engine makes.
Easy Steps to Market Your Practice When Your Plate Is Full
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed.
But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos?
In this podcast episode, we explain how to market your practice effectively even when your plate is full.
What Every Attorney Should Know About Succeeding with Google
Google makes updates to its algorithms on a fairly regular basis.
By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm online and attract more business.
In this episode, we explain Google's latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time.
How to Get the Most Out of Key Pages on Your Website
In this episode, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites to discuss how to evaluate them and improve their effectiveness. We discuss how to set your homepage, attorney bio(s), and "About the Firm" page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.
How Google’s Latest Update Will Affect Your Site in Search Results
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).
When Does it Make Sense to Have More Than One Website?
While there are many strategic reasons for law firms to have two or more websites, you'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy.
In this episode of the Law Firm Marketing Decoded Podcast, we explain five scenarios in which it can make sense to have more than one law firm website -- and how to do so effectively.