Law Firm Marketing Decoded LawLytics

There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications that you may (or may not) need multiple law firm websites to reach your business goals.

Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception. 
 
In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.
 

As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources.
To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Listen to our latest Law Firm Marketing Decoded podcast for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website. 

Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.

When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.

Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.