26 episodes
Law Firm PPC | A Weekly Law Firm Marketing Podcast Jason Rothman: PPC For Lawyers Expert
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5.0 • 12 Ratings
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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026: Why Attorneys Should Be Advertising on Local Service Ads
Local Service Ads are an awesome way for attorneys to generate high-quality leads.
Local Service Ads - https://ads.google.com/local-services-ads/
Contact Jason - https://lawfirmppc.com/ -
025: Getting Comfortable With Bad Leads From Good Keywords
Bad leads come from the best keywords, it's just a part of search advertising. If you can get comfortable with this and take advantage of the high-volume keywords, then you can have a ton of success as an attorney advertising on search with Google Ads.
Contact Jason - https://lawfirmppc.com/ -
024: Attorney Pay Per Click Ads That Work (Easy Formula For Success)
This is my three step formula for amazing Google Ads ad copy that generates new leads and more clients.
Contact Jason - https://lawfirmppc.com/ -
023: 4 Easy Ways Attorneys Can Get More Leads In Google Ads
Here are four easy things that attorneys can do in Google Ads to get more leads.
Partner NetworkStrong BidWide Schedules and LocationsBroad KeywordsContact Jason - https://lawfirmppc.com/ -
022: What Attorneys Need To Know About The Broad Match Updates In Google Ads
Broad match targeting in Google Ads has changed. These updates are huge and will have a big impact on the performance you get from broad match keywords as well as the way you should be managing broad match keywords. Jason covers what these updates are and how they will be influencing his Google Ads campaign management for attorneys.
Thanks for listening and enjoy the episode!
About keyword matching options - https://support.google.com/google-ads/answer/7478529
Contact Jason - https://lawfirmppc.com/ -
021: Attorney Website Mistakes That Will Ruin Your Bounce Rate
Jason talks about bounce rate, the idea of giving website visitors what they want, and avoiding the things they don't want. If you avoid these simple mistakes you can lower your bounce rate and get more value from your website traffic.
Contact Jason - https://lawfirmppc.com/
Customer Reviews
Thank You
Thank you for taking the time to share insight and advice on running PPC for a law firm. It is so nice to have this resource!
Great Listen for Law Firm Niche Marketers
I manage PPC and digital marketing campaigns for a number of NJ law firms and was looking for some content specific to this space. This podcast is exactly what I was looking for. Definitely give it a listen for thoughts and ideas if you work with attorneys.
Solid Legal Marketing Advice
If you are a laywer who wants more relevant leads, this podcast is made for you. It covers not only the marketing channel of paid search but also legal marketing topics like SEO (search engine optimization) and legal websites, using interviews with knowledgeable experts. Good work, Jason -- it's a niche topic for an industry that needs solid advice. It's also super useful for Google Ad managers like me, who run Adwords for attorney clients.