13 episodes

Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!

Law Firms On The Map Kristaps Brencans

    • Business
    • 5.0 • 4 Ratings

Serious about putting your law practice on the map? Subscribe to our law firm digital marketing show for actionable and proven digital marketing advice!

    Digital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link Building

    Digital PR for Law Firms- Fery Kaszoni & Kristaps Brencans Discuss Future of Legal Link Building

    Join host Kristaps Brencans in this episode of "Law Firms On The Map" as he sits down with Fery Kaszoni, the digital PR expert,  renowned as the "godfather of digital PR."

    Fery shares profound insights into digital PR strategies, particularly in the context of law firm SEO, shedding light on how to secure large media publication backlinks for SEO success. He emphasizes the importance of link-building in digital PR and distinguishes between generating coverage and generating links. Digital PR for law firms is an ongoing activity and one that you can definitely leverage as a consistent, link velocity generator.

    Key Highlights:

    - Reactive PR, Expert Commentary PR, and Data-Driven PR, with real-world examples for law firms.
    - Is link-building for attorneys difficult?
    - Fery's brainstorming process for creating captivating PR ideas for law firms.
    - The future of SEO in 2024, with Fery predicting a shift towards extreme authenticity and Google's increased focus on unique, trustworthy content.

    Connect with Fery Kaszoni on LinkedIn to stay updated with his insights and expertise in digital PR.

    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 20 min
    Omni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends)

    Omni-Channel Law Firm Marketing: Lessons Learned by Brian Hansen & Kristaps Brencans (2024 Lawyer Marketing Trends)

    Join Kristaps Brencans as he engages in a dynamic conversation with Brian Hansen, the co-founder of Rocket Pilots – a leading digital marketing agency. In this insightful episode, Brian shares invaluable strategies to supercharge your local SEO and delves into the intricacies of effective legal marketing.
    Highlights:
    ·       Local SEO Strategies: Discover the importance of local SEO and its profound impact on map rankings. Brian unravels key tactics to enhance your online visibility in local searches.
    ·       Google Business Profile Optimization: Gain insights into optimizing your Google Business Profile for maximum exposure. Learn how small tweaks can make a significant difference in your online presence.
    ·       Link-Building and Local Sponsorship: Brian sheds light on the critical role of link-building and unveils a unique approach to local sponsorship opportunities. Find out why these tactics contribute to success in map rankings.
    ·       Local Sponsorship Quantity: Understand the ideal number of local sponsorship opportunities and their lasting impact. Brian shares actionable insights to keep your local strategy effective and manageable.
    ·       Favorite Link-Building Strategy: Dive into Brian's preferred link-building strategies, emphasizing the power of relationships in the digital marketing landscape.
    ·       Surprising Lead Generation Channels: Explore unexpected channels for lead generation, such as leveraging Facebook for class action lawsuits. Brian reveals how unconventional approaches can yield significant results.
    Conclusion: Whether you're navigating local SEO challenges or refining your legal marketing approach, this podcast provides actionable insights from an industry expert. Tune in for a wealth of knowledge that will empower your digital marketing efforts.
    Connect with Brian Hansen and Rocket Pilots

    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 39 min
    Law firm SEO masterclass: from 2k visitors to 40k w/ Andrew Prince

    Law firm SEO masterclass: from 2k visitors to 40k w/ Andrew Prince

    In this enlightening episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing brings us along a comprehensive exploration of SEO strategies for law firms in this featuring Andrew Prince.

    Drawing from his experience as the former SEO Manager at the Law Offices of James Scott Farrin, Andrew delves into the nuances of optimizing legal websites to drive traffic, generate leads, and secure valuable cases.
    In this engaging conversation with Kristaps Brencans, Andrew discusses his journey at the law firm, sharing insights on the fundamental SEO principles that laid the groundwork for substantial growth. From cleaning up Google Business profiles to leveraging reviews and refining content, Andrew unveils the tactics that propelled the firm's online presence.
    Discover the power of local SEO and the impact of user-generated content on Google rankings. Andrew shares advanced-level strategies, touching on content optimization, the importance of FAQs, and the role of proprietary data in future-proofing SEO efforts.
    If you're involved in legal SEO or looking to enhance your digital marketing efforts, this podcast is a must-listen. Connect with Andrew on Twitter (@andrewprince16) and LinkedIn to stay informed about the latest SEO trends and strategies.

    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 56 min
    Branded SERPS for Attorneys with Jason Barnard

    Branded SERPS for Attorneys with Jason Barnard

    In this episode of Law Firms On The Map, Kristaps Brencans, the CEO at On The Map Marketing chats with Jason Barnard, an expert in online identity, personal branding, and optimizing online presence. With  over ten years' experience in branded search management, Jason specializes in helping individuals and businesses master their search engine results and build credibility in the digital realm.

    Here are some exciting takeaways you can expect from this episode:


    Online Identity and Brand SERPs: Jason emphasizes the importance of managing your online identity, particularly through your Brand SERPs (Search Engine Results Pages).Differentiating Company and Personal Brand: Jason discusses the distinction between a company's online presence and a person's personal brand and highlights why separating the two is important.The Future of SEO and Search Marketing: Jason alludes to the evolving landscape of search marketing, highlighting the shift toward understanding, reasoning, and judgment in search results. How does AI play into all this?
    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 41 min
    Legal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEO

    Legal SEO Expert Victor Perez Talks Map Rankings, Citations, and The Future of SEO

    In the ninth episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Victor Perez, who's the chief brand ambassador at web 2.0 ranker and has overseen thousands of legal SEO campaigns.

    Here are some of the subjects they discuss in the episode:
    Victor discusses his experience, starting as a content writer before moving onto legal marketing.Tips on local map rankings, directories, and reviews in legal SEO.The importance of branding, outreach, and content creation in building a law firm's online authority and increasing its SEO ranking.About Victor: Widely known for his ability to manage hundreds of concurrent monthly SEO campaigns in the toughest niches online whilst under the age of 25, Victor has now taken his own legal marketing agency, Elevation Labs Consulting, to over six figures in revenue. He's ranked lawyers across the most competitive cities and practice areas across the US.

    About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.

    About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map. Now we have ranked law firms in the most competitive practice areas and cities across the US.

    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 1 hr 7 min
    Digital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo Royal

    Digital Advertising for Lawyers With Multimillion Advertising Budget Manager Bo Royal

    In the eight episode of Law Firms On The Map, Kristaps Brencans the CEO at On The Map Marketing, gets together with Bo Royal, CEO and co-founder at Pareto PPC, a digital advertising agency that has overseen $250M+ in annual advertising budget for their clients.

    They start with discussing Bo's foray into PPC, managing huge advertising budgets,  and how that experience shaped him to start his own agency for brands. They also talk about how law firms can use LSA ads, distribution of ads budget, and lots more.
     
    About Bo: Having worked at eBay Enterprise Marketing Solutions as a Director of Paid Search, Bo went on to start his own PPC agency, Pareto PPC.  He's the co-founder and currently the CEO of the company, where he oversees the strategy on all their client accounts.

    About Kristaps Brencans: The CEO of On The Map Marketing, Kristaps, has helped establish the agency as a leading law firm marketing agency, serving 300+ clients nationwide.

    About On The Map Marketing: As the name suggests, the company started as an agency specializing in SEO for lawyers — specifically ranking them on the map.

    Over a decade later, it now has delivered multi-million dollar worth of value for attorneys in the most competitive niches such as personal injury, DUI, etc. We also love to help law firms with PPC, content, and website design.




    If you enjoyed the show please leave a review on Apple. If you have any questions you can find me (Kristaps Brencans, the CEO at On The Map Marketing on Twitter).

    Thank you for listening :)

    • 48 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Sumerdale ,

Great Insights!!

Kristaps and his guests provide invaluable advice. It’s a great listen. Highly recommend!

Top Podcasts In Business

Money Stuff: The Podcast
Bloomberg
Money Rehab with Nicole Lapin
Money News Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Leading Up With Udemy
Udemy
The Ramsey Show
Ramsey Network
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network