Law in the Time of Coronavirus Lawpods

With the COVID-19 pandemic, many companies quickly pivoted to a remote workforce and needed a new kind of cybersecurity support. Everyone working from home also caused an abundance of different types of cybersecurity threats and potential vulnerabilities.

In this episode, John discusses the different ways law firms can protect their sensitive data and avoid security breaches, including setting up a protected VPN as well as taking into account additional wifi-connected devices employees (or their kids) could be using at home.

How can you use online tools to maintain interpersonal connections and important relationships as the ways we interact with one another shift?

In this episode, host Robert Ingalls talks with lawyer, author, speaker, and professional mentor Frank Ramos about the importance of keeping relationships front and center in both business and life.

Did you take a leap in your law career in the past year, or have you been wondering whether the middle of a global pandemic is the right time to make a big change?

In this episode, host Robert Ingalls sits down with friend and business litigator Kyle J. Nutt to discuss his experience of opening his law firm just weeks before COVID-19 was declared a global pandemic.

During uncertain times, lawyers have historically turned to mentors and more seasoned practitioners for advice. Unfortunately, Coronavirus has no parallel, there are no lawyers that have practiced in the face of a pandemic. This time, we’re all figuring it out as we go.

Is it time to pivot from your current situation and discover unique selling strategies; to offer unique products, services, and other valuable offerings? You know doing the same thing you’ve been doing, or worse, the same thing everyone else is doing, isn’t going to lead to a thriving practice during the COVID-19 pandemic. It’s time to rethink your marketing strategy and take advantage of the increase in digital consumption that we’re seeing today. 
In this episode, host and founder of Lawpods, Robert Ingalls talks with Laura Briggs, professional communicator and producer of the hugely successful podcast, The Lawyerist. Laura reveals just how powerful podcasts are becoming and how law firms can capitalize on this unique marketing approach. A podcast is a multi-faceted tool, boosting client engagement by providing expert advice, knowledge, and resources to address the pain points of potential clients while decreasing bounce rates with engaging website content, increasing the ROI of your existing SEO strategy. Best of all, your listeners are developing a relationship with you and your firm before they ever pick up the phone.
The Advantages of a Law Firm PodcastLaura explores the advantages of a law firm podcast, one of the most profound is allowing you and your firm to build those trusting relationships with your audience. Podcasting is an intensely personal medium and facilitates the creation of connections online, despite not having human-to-human contact. Through each episode, you can also showcase your firm’s expertise and make yourself a thought leader in the industry. 
Robert and Laura also provide tips and tricks for getting a podcast off the ground quickly, from the importance of pre-planning to the recommended equipment and software. Laura reveals several strategies to promote your podcast and maximize reach and ROI, like repurposing your podcast content into graphics, blog posts, sound bites, and audiograms.
For Laura, it’s essential to be mindful of the fact that podcasting is a continuous content marketing strategy, one that requires commitment and delivers results that last. If you’re keeping the needs and pain points of your clients in mind when you’re creating each podcast episode, you’ll quickly develop a loyal audience, and better yet, loyal clients.
You can find Laura Briggs at her website Better Biz Academy and The Lawyerist.
Links mentioned in this podcast episode:The Lawyerist PodcastThe Six-Figure Freelancer: Your Roadmap to Success in the Gig Economy by Laura BriggsStart Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) by Laura BriggsBetter Biz AcademyAdvanced...

The last two months have seen seismic shifts in the world, severely impacting not only day-to-day life but how firms are practicing law. This new podcast from Lawpods, Law in the Time of Coronavirus, is a resource to help lawyers navigate the current storm and keep their firms running smoothly and profitably. In each episode, we’re going to be featuring experts, including managing partners, firm managers, marketers, and other experts from the legal field, to shed some light on how this crisis is affecting them and the strategic steps they’re taking to stay in control.

In this inaugural episode, host Robert Ingalls speaks with divorce and family law attorney Tom Petrelli of Petrelli Previtera on how his firm has handled the transition to a virtual workspace. While Tom has been utilizing cloud-based solutions and other remote-friendly tools prior to the Coronavirus crisis, Tom says the pandemic has helped him and his team identify gaps in their preparedness strategy.