Lawyer Mastermind Podcast Casey Meraz

In his pursuit of justice, Hugo has received recognition from various entities. He was named Marketing Professional of the Year by the Hispanic Chamber of Commerce and was given the prestigious Trailblazer Award by the National Association of Minority Attorneys. 
Having achieved significant success in the marketing world, Hugo remains grounded and committed to his mission. He believes in the power of leveraging digital innovation to help law firms reach untapped markets and to bring justice closer to those who need it. 
Join us as we delve into the world of Spanish legal marketing for law firms with Hugo E. Gomez, a visionary who is rewriting the rules of legal marketing and ensuring that no community is left behind.

The legal world, often perceived as rigid and slow-moving in the face of digital innovation, is currently undergoing a seismic shift. Law firms, now more than ever, recognize the necessity of modernizing their content marketing strategies to maintain relevance and competitiveness.
Welcome to the newest episode of our podcast series, where today's topic is the novel content marketing strategies custom-made for law firms as we progress through 2024. Our guest today is not just any professional but Joshua W. Branch, a luminary in the sphere of personal injury law.


Joshua W. Branch is a dedicated personal injury attorney with 18 years of experience representing clients in Athens and Atlanta. Known for his passion for helping individuals over corporations, Josh has been immersed in the legal profession since he was 16, working in a law firm as a high school student. This early exposure, coupled with an inherent ability for clear and concise argumentation, marked him as a future lawyer from a young age.


Joshua W. Branch has earned the AV® Preeminent™ Rating from Martindale-Hubbell®, the highest possible accolade for an attorney in terms of ethical standards and legal ability. This rating signifies the zenith of professional excellence and is only bestowed after an attorney has been scrutinized and endorsed by their peers - members of the bar and the judiciary.

The legal industry, traditionally viewed as conservative and slow to adapt to digital trends, is undergoing a transformation. Law firms now recognize the need to innovate their content marketing strategies to stay relevant and competitive.
Welcome to our latest podcast series, where today's focus shines on pioneering content marketing strategies tailored for law firms as we go through 2024. Joining us in this enlightening dialogue is none other than Maxine Harrison, a vanguard in the realm of legal marketing strategy.
Maxine Harrison is the Director of Content for Juris Digital. “Max” is a purveyor of all things content, including writing, deployment, and ongoing optimization. She’s worked directly with attorneys to establish their brand voices online, implement SEO best practices, and contour channel-specific content for maximum conversion and success. As a seasoned copywriter and marketing strategist, Max understands the pivotal impact that SEO and effective messaging have on the success of a brand.
Max brings over 15 years of content marketing experience to Juris Digital, promoting more efficient content throughput, quality, and diversification. Max has written dozens of articles covering tax and legal matters in the captive insurance industry and beyond.

Welcome to today's episode of our podcast, where we delve into the art of mastering lead generation and conversion, specifically for law firms. In this episode, Casey is joined by Aaron Weiche, the brain behind LeadFerno, a tool revolutionizing how businesses connect with their clients.
Aaron Weiche is the co-founder and CEO of Leadferno, a conversion platform for businesses to close more leads faster with text messaging. He is an entrepreneur, founding and leading multiple software companies and digital marketing agencies over the past 25 years.
Prior to Leadferno, he was CEO of GatherUp, growing it to serving over 25,000 businesses and appearing in the INC 5000 and an acquisition in 2019. Aaron speaks internationally on digital marketing, customer experience, conversion, and messaging.

Do you have a LEAD problem at your law firm? Or an Intake problem?

Welcome to the first episode of the second season of our podcast, where we delve into the intricacies of legal intake processes and the transformative role of data intelligence in law firms.
Today, we're thrilled to have Yani Smith, a renowned expert from Legal Intake Pros, joining us.
As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear: Empower law firms with efficient and effective intake teams for exponential growth. With over a decade of experience and a proven track record in intake optimization, she is dedicated to revolutionizing how law firms approach client acquisition. Her unwavering commitment to this mission is reflected in her innovative strategies and relentless pursuit of excellence in the field. Yani's goal is to assist law firms and transform them into thriving, client-focused enterprises that achieve remarkable success.
As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear:
Empower law firms with efficient and effective intake teams for exponential growth.

This Podcast is sponsored by Juris Digital.

And sponsored by GJEL Accident Attorneys

Janet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business issues with reporters at The New York Times, The Wall Street Journal, The New York Law Journal, CNBC and Time magazine, among other top-tier legal, business and trade media. These interviews led to quotes in front-page articles and other news stories, which generated new clients for the law firm, resulting in more than a million dollars in new business.
In this episode, Falk talks to Casey about getting the most of out a newsletter and making it your primary source of relaying information to your client base.

Make sure to listen to the episode and follow us on social media.

Read the full transcript on our website here.

This Podcast is sponsored by Juris Digital