Lead Better - Grow Your Practice. Live Your Purpose.

Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses
Lead Better - Grow Your Practice. Live Your Purpose.

If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better. Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority. Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.  We'll explore: The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind. This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.  Subscribe now and transform your practice's potential into predictable, powerful reality.

  1. 10/28/2024

    What's the ONE Thing You Wish Your Ideal Client Knew About Your Brand?

    Episode Summary: In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market. Key Takeaways: Blue Ocean Marketing: There's enough space for everyone in the market. Focus on finding your unique place and attracting your ideal clients.The Power of the "One Thing": Identifying your "one thing" helps you clarify your brand message and differentiate yourself from the competition.Examples of the "One Thing": Your "one thing" can be related to your service, your personality, your past, your unique approach, or your passion.Sharing Your "One Thing": Use social media, your website, and other marketing materials to communicate your "one thing" to your audience.Targeted Messaging: Understanding your "one thing" helps you create more targeted and effective messaging.Authenticity and Relatability: Connect with your audience by showing up authentically and sharing your passion for your work.Actionable Steps: Identify your "one thing": Reflect on what makes your brand unique and what you want your ideal client to know about you.Share your "one thing": Incorporate your "one thing" into your marketing materials, social media content, and website copy.Show up authentically: Connect with your audience by sharing your personality and passion for your work.Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    26 min
  2. 07/25/2024

    How to Skyrocket to 10K Instagram Followers

    Skyrocket Your Instagram Followers: 10 Effective Strategies for Health Entrepreneurs In this episode of Wealthy Wellness Biz, host Nicole Harlow discusses how health and wellness entrepreneurs can grow their Instagram followers to the coveted 10K mark. Nicole outlines 10 effective strategies, including defining your niche, maintaining consistency, engaging with followers, leveraging Instagram Stories and Reels, using high-quality visuals, collaborating with influencers, hosting giveaways, and sharing educational, inspirational, and entertaining content. She also emphasizes the importance of measuring success through Instagram insights and understanding what resonates with your audience. For those needing extra help, Nicole offers her services to manage their social media growth. 00:00 Welcome to Wealthy Wellness Biz 00:38 Defining Your Niche 01:04 Consistency is Key 01:44 Engagement Strategies 02:34 Power of Stories and Reels 04:39 Visual Appeal on Instagram 05:53 Collaborations and Partnerships 07:39 Hosting Giveaways and Contests 07:58 Creating Valuable Content 09:24 Measuring Your Success 10:22 Conclusion and Contact Information Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    11 min
  3. 07/11/2024

    Wellness Practitioners, It's Time for a Reality Check!

    In this episode of Wealthy Wellness Biz, Nicole Harlow takes a critical look at how wellness professionals manage their time, particularly around social media. This episode serves as both a PSA and a reality check, focusing on the financial and strategic implications of the time spent on platforms like Instagram. Nicole breaks down the numbers and provides insights into how much time wellness professionals typically spend on social media and what that means for their business. Contact: Connect with Nicole and the Brand Better team to discuss how they can support your social media and marketing efforts, allowing you to reclaim valuable hours and enhance your wellness business.Final Thoughts: Remember, it's not just about working harder but working smarter. Make every minute count for your wellness business by optimizing your time and focusing on what truly matters. Next Steps: Reach out to Nicole Harlow and the Brand Better team for a consultation on how to optimize your social media strategy and improve your time management.Tune in Next Time: Join us in the next episode for more insights and actionable tips to grow your wellness business. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    9 min
  4. 07/04/2024

    5 Things I Didn’t Do to Build a Multi Six-Figure Business

    In this episode of "Wealthy Wellness Biz," Nicole Harlow turns conventional wisdom on its head by sharing the five things she didn’t do to build her multi six-figure branding and marketing agency. Tune in to discover how breaking the "rules" and embracing your authentic self can lead to greater success in your business. Action Steps: Identify What Works for You: Reflect on your own personality and business needs to determine which conventional advice to embrace or discard.Create Your Own Path: Don’t be afraid to break the "rules" and create a business strategy that aligns with your unique style.Flexibility is Key: Embrace flexibility in your planning and scheduling to allow for greater creativity and productivity.Listener Challenge: What's one thing you don’t do in your business that has actually contributed to your success? Share your insights with us in the comments or on social media! Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    17 min
  5. 06/27/2024

    Not Feeling Like Posting Might Be Why Clients Aren't Buying

    Ever have those days (or weeks...or months...) where you just can't even with social media? 🙋‍♀️ Today's episode is a wake-up call on why that lack of posting mojo could be costing you clients. Here's the deal: Consistency Builds Trust: Think of it like dating - showing up regularly tells your audience you're committed and ready to serve them.Stay Top of Mind: In the fast-paced social media world, out of sight = out of mind.Your Effort Reflects Your Business: Clients see your social media as a mirror of your work ethic. Are you putting in the effort they want to see?But here's the good news: You don't have to do it alone! If you're burned out on social media, it's time to bring in the experts (that's us! 😉). We'll handle your content strategy, keep your feed fresh and engaging, and most importantly, free YOU up to focus on what you love most. Remember: Your brand voice deserves to be heard consistently. Let's make your social media work for you, not against you. ✨ Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    8 min
  6. 06/20/2024

    Why Every Doctor and Functional Medicine Practitioner Needs to Host a Podcast

    In this episode, Nicole Harlow explores the power of podcasting for wellness professionals. Discover why podcasting is essential for standing out in a crowded market, building trust with your audience, and establishing yourself as a leading voice in the wellness industry. Key Takeaways: Establish Authority: Share your knowledge and insights to position yourself as a thought leader.Create Intimate Conversations: Foster trust and loyalty with your audience through engaging conversations.Expand Your Reach: Connect with a global audience and attract potential clients from around the world.Diversify Your Content: Repurpose podcast content for social media, newsletters, and blogs to maximize your marketing efforts.Personal Growth: Hone your speaking skills, expand your network, and encourage continuous learning.Actionable Steps: Identify your niche: Focus on a specific area of wellness where you have expertise and passion.Plan your content: Map out your episodes to provide valuable insights, tips, and stories.Invest in quality: Ensure clear and professional audio to enhance your message and brand.Promote your podcast: Utilize social media, newsletters, and your blog to reach a wider audience.Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    8 min
  7. 06/13/2024

    #1 Mistake Wellness Professionals Make on Social Media

    In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission. 00:00 Introduction to Today's Topic 01:03 The Common Mistake in Wellness Social Media 02:28 Actionable Advice for Realigning Your Social Media 04:03 Showcasing Your Journey and Engaging Meaningfully 05:25 Conclusion and Next Steps Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    7 min
  8. 12/12/2023

    Embracing Authenticity: The Future of Social Media Marketing in 2024

    Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of genuine engagement. In the audio journey, we go a step further to elucidate how podcasts could be your golden ticket to revenue growth, especially in the health sector. Not just that, we also throw light on the necessary steps you should undertake to polish your social media profiles for the upcoming year. Whether it's the need for a succinct bio or the power of on-brand highlights, we've got you covered. So, get ready to embolden your social media strategy and elevate your brand to astounding heights, and remember, authenticity is your new best friend! Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. book a brand rx audit. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...

    25 min

Ratings & Reviews

5
out of 5
3 Ratings

About

If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better. Welcome to Lead Better, the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority. Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.  We'll explore: The Growth Paradox: Why traditional marketing often leads to "scattered beginnings" instead of sustainable expansion, and how to break free.Magnetic Brand Building: Strategies to clarify your unique message and forge a brand identity that effortlessly attracts your ideal, high-value patients.The Power of Predictable Patient Acquisition: Unpacking AI-driven marketing systems, ethical lead generation, and automated patient pipelines that fill your calendar with consistency.Unleashing Your Authority: How to position yourself as the undisputed expert in your niche, build unwavering trust, and command your market.Time Freedom & Scalability: Implementing smart systems and leveraging cutting-edge AI to reclaim your most precious resource, allowing you to focus on your mission, not the marketing grind. This isn't just theory; it's a deep dive into the actionable strategies, the psychological frameworks, and the integrated systems that empower you to build a thriving, impactful practice on your own terms.  Subscribe now and transform your practice's potential into predictable, powerful reality.

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