Lead Gen To Demand GEN: How To Survive The Shift As B2B Tech Company - Nemanja Zivkovic Funky Marketing: Bold Strategies for B2B Growth and Revenue

Ever wondered why some brands are just irresistible? Why we're drawn to them without even realizing?



Nemanja was a guest on Cedric Royer's podcast Revenue Strategy Podcast to uncover the essential elements of building a powerhouse brand, optimising your marketing efforts, and driving sustainable growth.



We dive deep into the transformation from lead generation to demand generation—a seismic shift that's redefining how B2B brands engage and captivate. It's not just about capturing attention; it's about creating a gravitational pull.



Here's what you'll discover:



- The pivotal shift from transactional to relational dynamics in customer engagement.

- Insightful strategies to harness the power of demand generation, reducing costs and enhancing effectiveness.

- Real-world examples and data-driven insights that showcase the monumental impact of this shift.

- Practical takeaways to apply these insights to your brand's strategy.



Key Takeaways:



- Shifting Focus: Moving from quantity to quality in lead generation.

- Customer Centricity: Building a buying journey that's as seamless as it is engaging.

- Strategic Insights: Leveraging real conversations and data to refine your approach.



We talked about growth loops, improved collaboration between sales and marketing, creating a content strategy, and much more.



Timestamps:

0:00 Marketing and sales alignment

3:50 B2B tech marketing and sales strategies

9:04 Aligning sales and marketing strategies for demand generation

13:26 Using podcasts for account-based marketing

18:15 Growth loops and user-generated content

23:57 Using LinkedIn for company branding and content creation

28:48 Leveraging LinkedIn for B2B marketing and sales



Contact Cedric on cedric@jump.foundation

Sign up for his Newsletter: https://www.jump.foundation/newsletter

Follow Cedric on Linkedin: www.linkedin.com/in/cedricroyer



Find the original episode here:

Youtube https://youtu.be/LoyYaxsPrzY

Spotify: https://open.spotify.com/episode/4om9Szx1L5NgMDyxknHmxt?si=0ceaf2a164204855

Apple: https://podcasts.apple.com/ie/podcast/the-revenue-strategy-podcast/id1625591364?i=1000646323976



Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.



Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing



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