Lead Generation with Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler #98 The SaaS SEO Show

In this episode of The SaaS SEO Show, we interviewed Ilias Galiotos, Senior SEO & Paid Advertising Manager at MarineTraffic/Kpler, and discussed marketing for niche SaaS companies, MarineTraffic’s content strategy, and more.

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Timestamps:

(00:00) - Intro.

(01:12) - Who is Ilias Galiotos?

(01:53) - Ilias’s background.

(03:18) - What is MarineTraffic?

(04:17) - MarineTraffic’s niche market.

(06:04) - How do you approach the company's core segments?

(07:33) - Where do these people “live” online?

(10:41) - Main pillars of MarineTraffic’s content strategy.

(13:18) - Challenges in content creation for MarineTraffic.

(15:38) - Handling bad news.

(18:40) - Handling references from publications and news sites.

(21:16) - Embed MarineTraffic’s vessel map into websites.

(22:40) - How to maintain visibility for the terms with business impact.

(27:41) - Ilias’s thoughts on AI.

(29:22) - What does the future hold for niche SaaS companies?

(34:53) - Learn more about Ilias and MarineTraffic and get in touch.

(35:22) - Outro.
************************Useful Links:

Website: https://www.marinetraffic.com/ & https://www.kpler.com/
Ilias on LinkedIn: https://www.linkedin.com/in/iliasgaliotos/

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Stay Tuned:

► Website: https://minuttia.com
► YouTube: https://bit.ly/2BZJmhb
► LinkedIn: https://bit.ly/2DHaJNr
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