Lead Like a Woman Andrea Heuston

Imelda Alejandrino is the CEO and Creative Director at AP42, a top-performing digital team specializing in advertising, branding, direct marketing, and technology. As a seasoned digital strategist, she has over 25 years of experience leading innovative creative efforts across various platforms.
Imelda’s work has spanned digital AR/VR, film, retail packaging, and events. She has collaborated with major brands, including Accenture, Meta, General Motors, and Chevron and launched Oggi, an immersive digital reality application, in 2020.
In this episode… When embracing creativity and innovative ideas in your work, you’re likely to encounter resistance from those who are skeptical of new technologies. Rather than shying away from the new and uncomfortable, you can embrace it. How can you nurture creativity in a fast-paced digital world?
Creative powerhouse and digital visionary Imelda Alejandrino champions using immersive digital realities to strengthen connections and create memorable experiences. Yet attitudes toward technology adoption have been negative, so eliminating the associated fear with open communication and demonstrations is crucial in promoting widespread adoption. Imelda notes that mentorship, networking, and engaging in continuous learning have allowed her to develop groundbreaking new ideas in her career.
In this episode of the Lead Like a Woman Show, Andrea Heuston hosts Imelda Alejandrino, the CEO and Creative Director at AP42, to discuss technological innovation. Imelda delves into practical applications of virtual reality, the metaverse, and the human aspect of digital engagement.

Marley Majcher is the CEO of The Party Goddess, a full-service event planning and catering company celebrated for creating high-profile parties. With clients like Snoop Dogg and Britney Spears, Marley's events are renowned for their elegance and extravagance. Known as The Profit Goddess, she provides invaluable resources for small business owners and entrepreneurs. She is also the author of But Are You Making Any Money?, a witty guide to managing a lucrative business.
In this episode… Turning a passion project into a full-time business can be a nightmare, especially if you’re not earning enough money to match the time spent. How can you create structure from seemingly endless business tasks and turn your passion into profit?
A-list party planner and profit coach Marley Majcher combines creativity, grit, and strategic financial management to lead her business effectively. If you want to transition from a hobby to a viable business, you must price your products and services accordingly and focus on revenue-generating tasks while delegating the rest. Additionally, by focusing on your unique selling proposition, you can cut through the noise in the market and make your business stand out.
In the latest edition of the Lead Like a Woman Show, Andrea Heuston sits down with Marley Majcher, the CEO of The Party Goddess, to discuss how to elevate your business. Marley shares entrepreneurship anecdotes and analogies, the importance of continuous business assessment, and how to transform a simple project into a full-fledged business.

Niki Avraam is the Co-founder of the London-based law firm Howat Avraam Solicitors, where she litigates high-profile employment and discrimination cases. A keynote speaker on leadership mindset and workforce issues, she is deeply invested in the concept of purposeful work, inspiring others to discover their work's profound impact. Niki is a sought-after leadership consultant who champions unconventional thinking to reach professional and personal heights.
In this episode… It’s not uncommon for women to feel stuck in their careers, feeling constrained by workplace customs that no longer serve them. Despite this, these women often fear discomfort. How can you overcome these obstacles and turn discomfort into your greatest ally?
Transformational leader and legal entrepreneur Niki Avraam advocates for women’s involvement in male-dominated business and networking events, carving a path for them to thrive professionally. Additionally, her preferred discomfort framework promotes growth and innovation by embracing challenges that dismantle personal and professional boundaries. By breaking away from conventional workplace practices, you can inspire creativity and progress.
In this episode of the Lead Like a Woman Show, Andrea Heuston chats with Niki Avraam, the Co-founder of Howat Avraam Solicitors, about harnessing discomfort to enhance leadership qualities. Niki discusses her journey through the legal world, her passion for reshaping leadership, and the pursuit of workplace evolution.

Lydia Knight is the CEO of The She Center, a consultancy that transforms women’s lives through neuroscience-based habit change. As a certified health coach and eating disorder expert, she has received recognition from CBS, NBC, Fox News, and Yahoo for her revolutionary methods. Lydia is committed to transforming culture by empowering individuals to move from self-sabotage to self-fulfillment through programs and certification courses.
In this episode... Many women are at constant war with themselves, trying to meet unrealistic societal expectations. The key to overcoming these personal hurdles often lies in how you approach your thoughts and emotions. Is it possible to transform struggle into progress?
Habit change expert Lydia Knight has helped women overcome eating disorders and spearheaded a global movement to accelerate women’s growth. To boost your leadership development, you must first regulate and accept your emotions, develop personal integrity, and alter negative thought patterns. This sense of self-love and acceptance allows you to improve your decision-making and break free from self-sabotaging cycles. Once you learn to stop seeking external validation and recognize your inner potential, you can empower others.
Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston welcomes Lydia Knight, the CEO of The She Center, to discuss empowering individual potential. Lydia’s philosophies on self-empowerment, societal pressures, and the journey to self-love resonate deeply, offering a beacon of hope to those seeking meaningful change in their lives.

Mary Crossan is the Co-founder of Leader Character Associates and Virtuosity Character, which enhance organizational leadership characteristics. She is also the Professor of Strategic Leadership at Western University’s Ivey Business School.
Recognized on the global list of the top 2% of the most cited scientists in her discipline in 2021, Mary received the Lifetime Career Achievement Academy of Management Distinguished Educator Award in 2023. Her research includes leadership character, organizational learning, strategic renewal, and improvisation. A prolific author, Mary has contributed to over 100 articles and books and is the co-author of The Character Compass.
In this episode… Is “character” a mere buzzword, or does it hold tangible value for those in leadership positions? Cultivating a specific set of behaviors can improve your personal effectiveness and enhance your team’s performance and commitment. How can you define and develop your character to uplevel your organization?
According to leadership researcher Mary Crossan, leaders must develop and hone 11 character disciplines, including integrity, humility, and courage, to empower their companies. Each discipline holds a set of behaviors that leaders can self-assess to identify strengths and weaknesses. By promoting a culture that nurtures and rewards positive characteristics and reflecting daily on actions and behaviors, you can increase employee engagement and satisfaction.
In the latest episode of the Lead Like a Woman Show, Andrea Heuston sits down with Mary Crossan, the Co-founder of Leader Character Associates, to talk about developing leader character. Mary discusses The Character Compass, an innovative approach to shaping leadership character, and explains the implications of character on organizational culture, performance, and commitment.

Ali Cudby is the Founder and CEO of Alignmint Growth Strategies, a consultancy transforming businesses through intentional customer experiences. As the author of the best-selling book Keep Your Customers, she specializes in customer experience and loyalty, employing a unique four-step method that she crafted from her extensive background in corporate planning, strategic marketing, and customer relations. Ali’s experience includes pivotal roles at the New York Times, Golf Digest, and Animal Planet TV network.
In this episode… With one fundamental shift in your business approach, you can make a meaningful impact on your team and customers. Could crafting more intentional customer experiences be the key to explosive growth?
Ali Cudby, a customer experience maven, emphasizes developing retention strategies that make the customer feel seen, heard, and valued. This involves making small but powerful shifts in your communication and service-delivery tactics, which fosters customer and employee loyalty. You can enhance satisfaction by communicating service benefits from the customer’s perspective and developing a clear and consistent process for customer engagement.
In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Ali Cudby, the Founder and CEO of Alignmint Growth Strategies, for a discussion about crafting superior customer experiences. Ali talks about the "mint method," her company's unconventional name origins, and the importance of data in aligning your organization's strategies.