About This Episode
In this episode, I interview the world’s leading expert on the topic of building brands, Marty Neumeier. Marty has written multiple books on this topic, and his talent and skill in this area has distinguished him as a top consultant for leading companies. Marty talks with me about the top five mistakes people make when building a brand, and shares powerful insights about how companies can avoid these pitfalls.
About Our Guest
(Taken From Marty’s Website)
I started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, I moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
In 1996 I started Critique, the first magazine about design thinking. After five years it failed. I then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. It succeeded. I later merged Neutron with Liquid Agency, and here I am. As Director of CEO Branding at Liquid, I consult with leaders and execs of some of the world’s most exciting companies, while writing and speaking on the topics of business strategy, design, and innovation.
When I’m not traveling for business, I spend my time in California and France. My wife and I have a 400-year-old stone cottage in the Dordogne, where we go in hopes of someday speaking French. You can read about our misadventures in Beginning French, written under the pen name les Américains. I won’t be quitting my day job anytime soon.