41 episodes

The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.

Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.

Leaders & Legacies Craig Andrews

    • Business
    • 5.0 • 4 Ratings

The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others.

Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.

    41 - Scaling Success: Overcoming Challenges and Empowering Your Team with Kwedar & Co's Lauren Cockerell

    41 - Scaling Success: Overcoming Challenges and Empowering Your Team with Kwedar & Co's Lauren Cockerell

    Lauren Cockerell, Kwedar Company's founder, emphasized the value of embracing change and making brave choices in leadership. Her decision to quit golf at Rhodes College showcases a crucial leadership lesson: knowing when to step away from what no longer benefits you. This choice illustrates effective leadership’s necessity to recognize and act upon change for the greater good.
    Lauren's transition from an unexpected job loss during pregnancy to founding her own company, Kwedar, exemplifies turning adversity into opportunity. This move demonstrates resilience and adaptability, key traits of effective leadership. Her experience highlights how challenges can become pivotal moments for professional and personal growth.
    Kwedar's growth under Lauren’s leadership underscores the importance of trust and empowerment. Facing her partner's departure, Lauren prioritized her team, demonstrating a people-first leadership approach. Her team's trust and encouragement, especially in projects like "The Impatient Entrepreneur" podcast, reflect strong leader-team relationships. This approach highlights leadership’s role in creating a collaborative environment for mutual growth.
    To learn more about Lauren's work, check out their website at https://www.kwedarco.com/.
    Connect with Lauren on LinkedIn at https://www.linkedin.com/in/laurenkwedar/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 27 min
    40 - Venturing Beyond Comfort: The Path to Success with Predictive Coach's Mauricio Berber

    40 - Venturing Beyond Comfort: The Path to Success with Predictive Coach's Mauricio Berber

    Mauricio Berber's conversation offers key leadership insights. An immigrant from Mexico, he quickly rose to be the youngest bank manager at 21 but then switched careers to install safety cameras under garbage trucks. This unconventional move, driven by a desire to prevent accidents, underscores the importance of adaptability and pursuing impactful goals.
    Facing initial rejections and financial struggles, Mauricio's resilience and persistence stand out. He used personal savings to survive tough times, highlighting the sacrifices often inherent in entrepreneurship. His current venture, Predictive Coach, demonstrates his leadership qualities. This technology-driven solution aims to reduce risky driver behavior, reflecting Mauricio's commitment to societal impact and innovative employee engagement.

    Mauricio's journey exemplifies key leadership traits: adaptability, resilience, risk-taking, and a focus on positive change. His story illustrates that success can follow diverse paths, anchored by a clear vision and strong values.
    To learn more about Mauricio's work, check out their website at https://predictivecoach.com/.
    Connect with Mauricio on LinkedIn at https://www.linkedin.com/in/mauricio-berber-a72280a/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 26 min
    39 - Leading from Within: The Power of Adaptation and Self-Care in Leadership with Let’s Go Win's JM Ryerson

    39 - Leading from Within: The Power of Adaptation and Self-Care in Leadership with Let’s Go Win's JM Ryerson

    Your host, Craig Andrews, talks with the CEO of Let’s Go Win, JM Ryerson. JM Ryerson is a man of many talents. He has founded and sold three businesses, authored best-selling books, and now dedicates his time to helping leadership teams achieve their peak performance. His mission is to enhance culture, increase leadership, and inspire people to live their best lives by overcoming self-limiting beliefs.
    When asked about the current economic situation, JM shared an interesting perspective. He believes that even in challenging times, individuals have control over their attitude and activity. He recalled how his business grew during the 2008-2010 recession because he adapted to the challenges. JM's experience is a powerful reminder that companies must evolve and change to succeed, regardless of the economic climate. He hasn't seen any negative impact on his business and sees many people thriving despite the economic situation.
    To learn more about JM 's work, check out their website at https://www.letsgowin.com/.
    Connect with JM on LinkedIn at https://www.linkedin.com/in/jm-ryerson/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 27 min
    38 - The Greatest Marketing Strategies for Doubling Sales in 90 Days with Lesix Agency's Robert Lee

    38 - The Greatest Marketing Strategies for Doubling Sales in 90 Days with Lesix Agency's Robert Lee

    Your host, Craig Andrews, talks with the Owner of Lesix Agency, Robert Lee. Lesix Agency, a marketing agency that has a bold vision to help companies double their sales in just 90 days. Robert, with over 15 years of marketing experience, is a certified partner of Digital Marketer, a world-class community of marketers and marketing educators.
    Robert's journey started as a marketing consultant for a small engineering firm in Chicago, driven by a desire to help people tell their stories better and connect with their audiences more effectively. Over the years, he has built multiple companies, weathered successes and failures, and forged strong relationships in the industry.
    The conversation took a deeply personal turn as Robert reflected on the loss of his father and son. His father, a car salesman known as the "deal maker," was excited about raising his grandson. Robert finds comfort in the belief that his father is now raising his son for eternity, eagerly waiting to share stories about him when they reunite. Robert emphasized the importance of personal happiness and self-validation. He believes that it doesn't matter if others express their happiness with his decisions, as long as he can look at himself in the mirror and say he is happy with where he is.
    To learn more about Robert's work, check out their website at https://lesix.agency/.
    Connect with Robert on LinkedIn at https://www.linkedin.com/in/rwlee2/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 27 min
    37 - Overcoming Trauma and Finding Strength in Fitness and Faith with FitWithDerick's Derick Johnson

    37 - Overcoming Trauma and Finding Strength in Fitness and Faith with FitWithDerick's Derick Johnson

    Your host, Craig Andrews, talks with the Life Coach of FitWithDerick, Derick Johnson. Derrick, shared his story of overcoming hate and using it as fuel to drive his life. He opened up about his childhood, marked by the challenging circumstances of growing up in a home where alcoholism and rage were prevalent. Despite these circumstances, Derrick was able to stay calm in moments when most people would break down or snap.
    To deal with the trauma, Derrick turned to fitness and faith. Pushing his body and mind past their pain thresholds helped him find calmness, while his faith gave him the motivation to help others. He believes that people who have experienced trauma have the gift of being able to connect with others on a deeper level and give them the love and support they need.
    Derrick shared his experiences in leadership and the lessons he has learned. He discussed both positive and negative examples of leadership. He criticized the "my way or the highway" approach, emphasizing that it can lower team morale and create an uncomfortable environment. He highlighted the importance of good leaders who can read people and adjust their approach accordingly. Derrick believes that emotional awareness, or emotional intelligence (EQ), is crucial for effective leadership.
    To learn more about Derick's work, check out their website at https://fitwithderick.com/.
    Connect with Derick on LinkedIn at https://www.linkedin.com/in/derickjohnson1/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 30 min
    36 - The Neuroscience-Backed Secrets to Becoming the Most Persuasive Salesperson with Proverbial Door's Moeed Amin

    36 - The Neuroscience-Backed Secrets to Becoming the Most Persuasive Salesperson with Proverbial Door's Moeed Amin

    Your host, Craig Andrews, talks with the Director and Founder of Proverbial Door, Moeed Amin. Moeed is no ordinary guest, his unique approach to sales, backed by his expertise in neuroscience and psychology, has helped his clients generate over £200 million in additional revenue and funding. His journey into the world of sales began with a rather unusual incident - a neuroscience textbook falling on his head; this event sparked a realization about the importance of understanding the buyer's perspective, a concept often overlooked in traditional sales training.
    For the next 15 years, Moeed became a high performer in sales, attributing his success to his newfound perspective. As obvious as it may seem, thinking from the customer's perspective can be challenging, especially for companies that are ego-centric. Moeed explains that our brains are naturally self-centered, making it difficult to be truly empathetic.
    To learn more about Moeed's work, check out their website at https://www.proverbialdoor.com/.
    Connect with Moeed on LinkedIn at https://www.linkedin.com/in/moeedamin/.
    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.
    Want to learn more about Craig Andrew's work at allies4me? Check out his website at https://allies4me.com/.

    • 37 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Repme ,

Outstanding!

Absolutely outstanding! One of my favorite podcasts.

KlTexas ,

A podcast that inspires and challenges me to be more!

Every time I listen to Leaders & Legacies I take away an actionable nugget for both my professional life and my personal life.

Craig knows how to ask important questions that bring the best out of his guests. It is obvious he does his homework to get to know the people on his podcast.

It isn’t just about how to be a successful leader in business (although that is there), it is about developing a servants heart and a life of giving that produces success in both business and in life.

The episode with Ryan Deiss was amazing. He has worked hard to build a successful business with many ups and downs. What inspired me most was his love and devotion to his wife and kids. I think that makes him a better leader.

All the episodes are interesting and thought provoking. I highly recommend.

Philly girl 2 ,

The real deal!

There’s nothing better than a host who leads by example in real time! Craig not only does his homework, he puts himself out there for his listeners, asking questions that even challenge himself, allowing the audience to learn with him on the journey.

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